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[03/08/11 - 10:56 AM]
"NCIS" Is the Week's #1 Drama in Viewers, Adults 25-54 and Adults 18-49
CBS spins the numbers for the week of February 28-March 6.

[via press release from CBS]

"NCIS" IS THE WEEK'S #1 DRAMA IN VIEWERS, ADULTS 25-54 AND ADULTS 18-49

CBS Has the Top Five Scripted Programs in Viewers and Six of the Top 10 in Adults 18-49

"Mike & Molly," "Survivor: Redemption Island," "Criminal Minds," "Criminal Minds: Suspect Behavior," "The Defenders," "The Amazing Race," "Undercover Boss" and "CSI: Miami" All Post Week-to-Week Increases

CBS had the week's top five scripted programs in viewers and six of the top 10 in adults 18-49 led by NCIS, the #1 drama in viewers and adults 18-49 (tie), according to Nielsen live plus same day ratings for the week ending March 6, week 24 of the 2010-2011 television season.

CBS had the week's top five scripted programs in viewers: NCIS, NCIS: LOS ANGELES, CRIMINAL MINDS, TWO AND A HALF MEN (R) and THE GOOD WIFE. CBS had six of the week's top 10 scripted programs (including ties) in adults 18-49 led by NCIS, CRIMINAL MINDS, HOW I MET YOUR MOTHER, MIKE & MOLLY, TWO AND A HALF MEN (R) and NCIS: LOS ANGELES.

MIKE & MOLLY, SURVIVOR: REDEMPTION ISLAND, CRIMINAL MINDS, CRIMINAL MINDS: SUSPECT BEHAVIOR, THE DEFENDERS, THE AMAZING RACE, UNDERCOVER BOSS and CSI: MIAMI all posted week-to-week increases in viewers and key demographics.

For the week in viewers: CBS (10.03m), FOX (11.63m), ABC (6.56m) and NBC (5.51m). Season-to-date, CBS (12.00m) is ahead of FOX (9.72m), ABC (8.35m) and NBC (7.52m).

For the week in key demographics, CBS was second in adults 25-54 (3.2/08) and adults 18-49 (2.3/07). Season-to-date, CBS is first in adults 25-54 (4.0/10) and second in adults 18-49 (3.0/08).

For the week in households: CBS (6.2/10), FOX (6.5/11), ABC (4.1/07) and NBC (3.5/06). Season-to-date, CBS (7.3/12) is ahead of FOX (5.5/09), ABC (5.2/09) and NBC (4.6/08).

CBS Weekly Highlights:

? MIKE & MOLLY (9:31-10:00 PM) was second in households (7.0/11), viewers (11.35m), adults 25-54 (4.4/10) and adults 18-49 (3.4/09). MIKE & MOLLY was up +2% in adults 25-54 (from 4.3/10), +6% in adults 18-49 (from 3.2/08), even in households and added +150,000 viewers (from 11.20m, +1%) compared to last week.

? NCIS was first in households (11.7/18) and second in viewers (19.21m), adults 25-54 (5.1/13) and adults 18-49 (3.8/11). NCIS beat "American Idol" from 8:00-9:00 PM for the first time ever in households; it was in its best-ever competitive position in viewers (-1.54m). Against "American Idol", NCIS retained 95% of last week's household delivery (from 12.3/19), 82% of adults 25-54 (from 6.2/16), 86% of adults 18-49 (from 4.4/13) and 90% of viewers (from 21.32m) compared to last week.

? NCIS: LOS ANGELES was first in households (9.5/15) and second in viewers (15.67m, -0.01m behind FOX), adults 25-54 (4.5/11) and adults 18-49 (3.2/09).

? THE GOOD WIFE was first in households (7.4/13) and viewers (11.38m); it was second in adults 25-54 (3.4/09) and adults 18-49 (2.2/06).

? SURVIVOR: REDEMPTION ISLAND was second in households (6.3/10), viewers (11.32m), adults 25-54 (4.4/11) and adults 18-49 (3.3/10). Compared to last week, SURVIVOR: REDEMPTION ISLAND was up +2% in households (from 6.2/10), +5% in adults 25-54 (from 4.2/10), +6% in adults 18-49 (from 3.1/09) and added +390,000 viewers (from 10.93m, +4%).

? CRIMINAL MINDS was second in households (8.6/14), viewers (14.37m), adults 25-54 (4.8/12) and adults 18-49 (3.6/10). Compared to last week, CRIMINAL MINDS was up +8% in households (from 8.0/13), +12% in adults 25-54 (from 4.3/10), +13% in adults 18-49 (from 3.2/08) and added +1.22m viewers (from 13.15m, +9%).

? CRIMINAL MINDS: SUSPECT BEHAVIOR was first in households (6.5/12), viewers (10.36m), adults 25-54 (3.5/10) and adults 18-49 (2.6/08). Compared to last week, CRIMINAL MINDS: SUSPECT BEHAVIOR was up +7% in households (from 6.1/11), +3% in adults 25-54 (from 3.4/09), +8% in adults 18-49 (from 2.4/07) and added +550,000 viewers (from 9.81m, +6%).

? THE DEFENDERS was first in households (5.4/10), viewers (8.59m), adults 25-54 (2.4/07) and adults 18-49 (1.5/06). Compared to last week, THE DEFENDERS was up +20% in adults 25-54 (from 2.0/06) and +25% in adults 18-49 (from 1.2/04).

? NCAA BASKETBALL SATURDAY - PRIME "Duke at North Carolina" (S) (8:00-10:07 PM) posted a 2.7/05 with 4.61m viewers, 1.5/05 in adults 25-54, 1.4/05 in adults 18-49, 1.4/06 in adults 18-34, 1.9/06 in men 25-54, 1.7/06 in men 18-49 and 1.9/08 in men 18-34. From 8:00-10:00 PM, CBS was first in adults 18-34 and men 18-34; it was second in adults 25-54, adults 18-49, men 25-54 and men 18-49.

? 60 MINUTES was first in households (7.8/13), viewers (12.24m), adults 25-54 (2.6/07) and tied for second in adults 18-49 (1.7/05, with FOX, -0.1 behind ABC).

? THE AMAZING RACE 18 was second in households (5.5/09), viewers (9.78m), adults 25-54 (3.7/09) and adults 18-49 (2.7/07). Compared to last week, THE AMAZING RACE 18 was up +28% in both households (from 4.3/07) and adults 25-54 (from 2.9/07), +29% in adults 18-49 (from 2.1/05) and added +2.10m viewers (from 7.68m, +27%).

? UNDERCOVER BOSS was second in households (6.3/10), viewers (11.09m), adults 25-54 (3.7/08) and tied for second in adults 18-49 (2.7/07, with FOX). Compared to the last first-run episode (Feb. 20, 2011), UNDERCOVER BOSS was up +3% in households (from 6.1/10), +4% in adults 18-49 (from 2.6/07), even in adults 25-54 and added +400,000 viewers (from 10.69m, +4%).

? CSI: MIAMI was first in households (6.5/11) and viewers (10.65m); it was second in adults 25-54 (3.2/08) and adults 18-49 (2.3/06). Compared to last week, CSI: MIAMI was up +25% in households (from 5.2/09), +14% in adults 25-54 (from 2.8/07), +15% in adults 18-49 (from 2.0/05) and added +2.41m viewers (from 8.24m, +29%).

Top CBS programs of the week: #4 NCIS (an average of 19.21m viewers), #5 NCIS: LOS ANGELES (15.67m), #6 CRIMINAL MINDS (14.37m), #8 60 MINUTES (12.24m), #9 TWO AND A HALF MEN (R) (11.63m), #10 THE GOOD WIFE (11.38m), #12 MIKE & MOLLY (11.35m), #14 SURVIVOR: REDEMPTION ISLAND (11.32m), #15 UNDERCOVER BOSS (11.09m), #17 CSI: MIAMI (10.65m), #18 THE MENTALIST (R) (10.43m), #19 CRIMINAL MINDS: SUSPECT BEHAVIOR (10.36m), #22 THE AMAZING RACE 18 (9.78m), #24 HOW I MET YOUR MOTHER (9.24m), #26 THE BIG BANG THEORY (R) (9.12m), #27 CSI: CRIME SCENE INVESTIGATION (8.77m), #29 CSI: NY (R) (8.64m) and #30 THE DEFENDERS (8.59m).

Prime averages are based on the following hours of rated broadcasts in Week #24:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours





  [march 2011]  
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M
T
W
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F
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· DEFENDERS, THE (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)









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