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[03/08/11 - 02:56 PM]
Style's Docu-Series "Too Fat for 15: Fighting Back" Scores Series Best Ratings
The Style Network spins the numbers for Monday, March 7.

[via press release from Style]

Style's Docu-Series "Too Fat for 15: Fighting Back" Scores Series Best Ratings

The following are ratings highlights from the season premiere of Style's popular docu-series Too Fat for 15: Fighting Back on Monday, March 7 at 8pm.

The 2nd season premiere of "Too Fat for 15: Fighting Back" on Monday night scored a series best among Households (.40 rtg) and Total Viewers (353,000), which bettered last season's debut by +11% and +33% respectively.

The season premiere of "Too Fat for 15" also delivered appointment viewing numbers for the network, more than doubling Style's prior four week time period average in Households (.40 rtg) and Total Viewers (353,000), while it also posted double digit gains in the target Women 18-49 (115,000).

Additionally, the program built +75% coming out of the last quarter hour of its lead-in and grew slightly during its own quarter performance peaking with a .43 HH rating during its final quarter hour.

Source: Nielsen Media Research, Live + Same Day Cov. AA% & Impressions - Too Fat for 15 S2 Premiere Telecast (Mon., 03/07/11, 8P-9P) vs. Too Fat for 15 S1 Premiere Telecast (Mon., 08/09/10, 8P-9P) and Prior 4-Week Time Period (02/07/11-03/06/11)





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