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[03/08/11 - 08:41 AM]
"The Bachelor: The Women Tell All" Leads ABC to Victory Across All Key Women
ABC spins the numbers for Monday, March 7.

[via press release from ABC]

"The Bachelor: The Women Tell All" Leads ABC to Victory Across All Key Women

Some early info on ABC's Monday, ahead of the regular press release.

With The Bachelor: The Women Tell All and a repeat Castle, ABC took second place on Monday evening in Total Viewers and Adults 18-49, behind only Fox's all-original line up. The Net finished #1 on Monday for the 7th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Building audience from its first to second hour, ABC's The Bachelor: The Women Tell All finished #1 with Total Viewers and Adults 18-49 during its second hour (9-10pm), beating out CBS' comedies, Fox's House-led The Chicago Code and NBC's return of The Event. In addition with The Bachelor special from 8-10pm, ABC took first place the 2-hour time slot among Adults 18-34 for the 6th consecutive week and claimed Monday's #1 TV series overall with Women 18-34 for the 10th week in a row.

In the 10 o'clock hour, ABC's Castle posted its 2nd-highest repeat numbers this season in both Total Viewers and Adults 18-49.

Quick Take for Monday, March 7, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday Across All Key Women for the 7th Week in a Row

"The Bachelor: The Women Tell All" Takes ABC to the Top Spot in its 2-Hour Time Period in Adults 18-49 for the 3rd Week in a Row

ABC's "Castle" Delivers its 2nd-Strongest Repeat Numbers of the Season In Total Viewers and Adults 18-49

Monday Night (8:00-11:00 p.m.)

With "The Bachelor: The Women Tell All" and a repeat "Castle," ABC took second place on Monday evening in Total Viewers (8.5 million) and Adults 18-49 (2.5/7), behind only Fox's all-original lineup. The Net finished No. 1 on Monday for the 7th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

"The Bachelor: The Women Tell All" (8:00-10:00 p.m.)

ABC's "The Bachelor: The Women Tell All" drew 9.9 million viewers and a 3.1 rating, 9 share in Adults 18-49, taking the Net to the No. 1 position in the 2-hour time period for the 3rd straight week. In addition, ABC took first place the 2-hour time slot among Adults 18-34 (2.7/9) for the 6th consecutive week and claimed Monday's No. 1 TV series overall with Women 18-34 (4.0/12) for the 10th time in as many weeks.

· Building audience from its first to its second hour, ABC's "The Bachelor: The Women Tell All" finished No. 1 with Total Viewers (10.3 million) and Adults 18-49 (3.2/9) during its second hour (9:00 - 10:00 p.m.), beating out CBS' comedies (9.7 million & 2.7/7), Fox's "House"-led "The Chicago Code" (7.5 million & 2.1/6) and NBC's return of "The Event" (4.9 million & 1.4/4).

"Castle" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Castle" posted its 2nd-highest repeat numbers this season in both Total Viewers (5.7 million) and Adults 18-49 (1.4/4-tied).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/7/11.





  [march 2011]  
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· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHICAGO CODE, THE (FOX)
· EVENT, THE (NBC)
· HOUSE (FOX)









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