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[03/10/11 - 09:08 AM]
Wednesday's Broadcast Ratings: The CW's "Top Model," "Shedding" Rise in Week Three
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, march 9, 2011)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (24.24 million viewers, #1; adults 18-49: 8.0, #1) as usual was the network to beat with a two-hour "American Idol" (24.24 million viewers, #1; adults 18-49: 8.0, #1).

CBS (9.41 million viewers, #2; adults 18-49: 2.4, #2) then claimed a distant second place with a new "Survivor: Redemption Island" (10.94 million viewers, #2; adults 18-49: 3.2, #2) followed by a repeat of "Criminal Minds" (8.22 million viewers, #4; adults 18-49: 1.8, #T5) and a new "Criminal Minds: Suspect Behavior" (9.06 million viewers, #3; adults 18-49: 2.2, #4), in a series low.

Next up was ABC (4.95 million viewers, #3; adults 18-49: 1.6, #3) with repeats of "The Middle" (5.37 million viewers, #6; adults 18-49: 1.4, #T7), a second "The Middle" (4.77 million viewers, #9; adults 18-49: 1.4, #T7), "Modern Family" (6.16 million viewers, #5; adults 18-49: 2.3, #3) and new episodes of "Mr. Sunshine" (4.79 million viewers, #8; adults 18-49: 1.8, #T5) and "Off the Map" (4.31 million viewers, #10; adults 18-49: 1.4, #T7).

Meanwhile, NBC (4.00 million viewers, #4; adults 18-49: 1.1, #4) offered up a new "Minute to Win It" (3.47 million viewers, #11; adults 18-49: 1.0, #12) alongside repeats of "Law & Order: Special Victims Unit" (3.25 million viewers, #12; adults 18-49: 0.9, #13) and a second "Law & Order: Special Victims Unit" (5.30 million viewers, #7; adults 18-49: 1.4, #T7).

And finally, new episodes of "America's Next Top Model" (2.33 million viewers, #13; adults 18-49: 1.1, #11) and "Shedding for the Wedding" (1.03 million viewers, #14; adults 18-49: 0.5, #14) on The CW (1.68 million viewers, #5; adults 18-49: 0.8, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Shedding for the Wedding (25.00%), America's Next Top Model (22.20%), American Idol (3.90%), Minute to Win It (0.00%), Survivor: Redemption Island (-3.00%), Criminal Minds: Suspect Behavior (-15.40%), Off the Map (-17.60%), Mr. Sunshine (-25.00%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.4/6 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4 with an encore; "Late Show," 0.7/3 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/10/10):

Fresh installments of "Human Target" (7.83 million viewers, #7; adults 18-49: 2.4, #7) and "American Idol" (20.47 million viewers, #1; adults 18-49: 7.5, #1) put FOX (14.15 million viewers, #1; adults 18-49: 4.9, #1) in the top spot on Wednesday.

CBS (10.50 million viewers, #2; adults 18-49: 2.7, #2) then claimed the silver with new episodes of "The New Adventures of Old Christine" (7.86 million viewers, #6; adults 18-49: 2.3, #T8), "Gary Unmarried" (6.83 million viewers, #8; adults 18-49: 2.2, #10), "Criminal Minds" (13.13 million viewers, #2; adults 18-49: 3.4, #3) and "CSI: NY" (11.03 million viewers, #3; adults 18-49: 2.6, #T4).

Next up was ABC (5.65 million viewers, #4; adults 18-49: 2.2, #3) with the return of "Scrubs" (4.31 million viewers, #13; adults 18-49: 1.5, #T12) followed by new episodes of "The Middle" (6.32 million viewers, #10; adults 18-49: 2.3, #T8), "Modern Family" (8.95 million viewers, #4; adults 18-49: 3.7, #2), "Cougar Town" (6.15 million viewers, #11; adults 18-49: 2.6, #T4) and "Ugly Betty" (3.90 million viewers, #14; adults 18-49: 1.4, #T14).

Meanwhile, NBC (6.77 million viewers, #3; adults 18-49: 1.8, #4) offered up a new "Mercy" (6.33 million viewers, #9; adults 18-49: 1.5, #T12), a repeat of "Law & Order: Special Victims Unit" (5.42 million viewers, #12; adults 18-49: 1.4, #T14) and a new "Law & Order: Special Victims Unit" (8.57 million viewers, #5; adults 18-49: 2.6, #T4).

And finally, the 90-minute season premiere of "America's Next Top Model" (3.75 million viewers, #15; adults 18-49: 1.6, #11) lead into the launch of "High Society" (1.39 million viewers, #16; adults 18-49: 0.6, #16) on The CW (3.16 million viewers, #5; adults 18-49: 1.3, #5).

Source: Nielsen Media Research





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