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[03/15/11 - 02:43 PM]
FOX Takes the Week With Five Nightly Wins
FOX spins the numbers for the week of March 7-13.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 7 - 13, 2011

FOX TAKES THE WEEK WITH FIVE NIGHTLY WINS

With victories on five of seven nights, FOX won last week among Adults 18-49, Adults 18-34, Teens and Total Viewers and outperformed the next highest-rated network (CBS) by +62% in the core adult demo. Season to date, FOX continues to dominate the competition with a half of a ratings point lead over the No. 2 network among Adults 18-49 (3.5 vs. 3.0). Key highlights from last week include:

· FOX won Monday night among Adults 18-49, Adults 18-34, Adults 25-54 and for the first time this season, Total Viewers.

· HOUSE was the #1 program of the night among Adults 18-49, Total Viewers, Adults 18-34 and Teens and scored its second highest Total Viewers audience of the season (11.1 Mil.)

· At 9p THE CHICAGO CODE delivered a 2.0/6 among Adults 18-49 and ranked second in the 9pm hour among Adults 18-34.

· On Tuesday, FOX's comedy block won the night among Adults 18-49, Adults 18-34, Teens and Adults 25-54.

· At 8p GLEE posted a 4.6/14 among Adults 18-49, up +5% from its most recent telecast (4.4/12 on 2/22/11), and delivered its highest number of Total Viewers since week two (excluding post-Super Bowl telecast)

· RAISING HOPE followed with a 2.7/8 among Adults 18-49, up +13% from its regular telecast two weeks prior (2.4/7 on 2/22/11).

· TRAFFIC LIGHT closed the night with a 1.5/4 among Adults 18-49.

· FOX once again dominated Wednesday and Thursday, easily winning both nights thanks to AMERICAN IDOL and its Thursday BONES original.

· On Wednesday AMERICAN IDOL posted an 8.1/23 among Adults 18-49, won the night across the board and outperformed the 4-network competition by +37% in the core adult demo and +22% in Total Viewers. Compared to the previous Wednesday, IDOL was up +4% in A18-49 (8.1 vs. 7.8) and up +7% in Total Viewers (24.4 vs. 22.8 Mil.)

· FOX also won Thursday night across all key demos and outperformed the next highest rated network for the night by +61% in A18-49 (5.0 vs. CBS' 3.1) and +28% in Total Viewers (16.4 vs. CBS' 12.8 Mil.)

· So far this season with Comparable Most Current ratings AMERICAN IDOL has retained 95% of last year's same telecasts in A18-49 (8.6/23 vs. 9.1/24, through Top 12 Results, 3/17/10) and 100% in Total Viewers (24.7 vs. 24.6 Mil.)

· On Thursday at 9p BONES posted a 3.2/10 among Adults 18-49, up +6% in Total Viewers (10.5 vs. 9.9 Mil.). In fact, in head to head competition in the 9p hour, BONES beat CSI by +7% last week (3.2 vs. 3.0).

· Saturday staples COPS and AMERICA'S MOST WANTED led FOX to win the night on a total primetime basis among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key male and female demos.

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/27/11), FOX's scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 2/27 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

HOUSE 3.8/10 5.0/13 +32%

CHICAGO CODE 2.2/6 2.7/7 +23%

GLEE 5.2/15 6.4/17 +23%

RAISING HOPE 2.6/7 3.1/8 +19%

TRAFFIC LIGHT 1.7/4 1.9/5 +12%

BONES 2.9/8 3.7/10 +28%

FRINGE 1.8/5 2.6/7 +44%

THE SIMPSONS 3.6/9 3.9/10 +8%

BOB'S BURGERS 2.7/7 2.9/7 +7%

THE CLEVELAND SHOW 2.9/7 3.2/8 +10%

FAMILY GUY 3.8/9 4.5/10 +18%

AMERICAN DAD 2.5/6 2.8/7 +12%

10/11 FOX Scripted Programs: Live +7 among Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/27/11), FOX's scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 2/27 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

HOUSE 10.3 12.9 +25%

CHICAGO CODE 8.2 9.7 +18%

GLEE 12.6 15.2 +21%

RAISING HOPE 6.3 7.3 +16%

TRAFFIC LIGHT 4.0 4.4 +10%

BONES 9.7 11.8 +22%

FRINGE 4.8 6.5 +35%

THE SIMPSONS 7.8 8.5 +9%

BOB'S BURGERS 5.7 6.0 +5%

THE CLEVELAND SHOW 6.2 6.7 +8%

FAMILY GUY 7.7 8.9 +16%

AMERICAN DAD 5.2 5.7 +10%

Weekly Program Rankers

FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 3), HOUSE (No. 4), BONES (No. 6) and RAISING HOPE (No. 17).

FOX had 10 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), GLEE (No. 2), AMERICAN IDOL- THURSDAY (No. 3), HOUSE (No. 4), THE SIMPSONS (No. 5), FAMILY GUY (No. 6 tie), CLEVELAND (No. 6 tie), RAISING HOPE (No. 9), BOB'S BURGERS (No. 11 tie) and BONES (No. 11 tie).

FOX had 10 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2 tie), GLEE (No. 2 tie), RAISING HOPE (No. 4 tie), FAMILY GUY (No. 4 tie), CLEVELAND (No. 6), THE SIMPSONS (No. 7), HOUSE (No. 8), BOB'S BURGERS (No. 9) and BONES (No. 15).

FOX had 5 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 8), HOUSE (No. 13) and BONES (No. 16).

NIGHTLY AND PROGRAM HIGHLIGHTS - MARCH 7 - 13, 2011

MONDAY

8:00-9:00 HOUSE: (Adults 18-49: 3.8/11, 11.1 Mil Total Viewers)

9:00-10:00 THE CHICAGO CODE: (Adults 18-49: 2.0/6, 7.5 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.9/8, 9.3 Mil Total Viewers)

FOX won the night in Adults 18-49, Adults 18-34, Adults 25-54 and for the first time this season, Total Viewers.

At 8p HOUSE posted a 3.8/11 among Adults 18-49, the same as both last week and its prior season average with originals, while it scored its second highest rated Total Viewers of the season (11.1 Mil.)

HOUSE was the #1 program of the night in A18-49, Total Viewers, A18-34, Teens and A25-54 and won its 8p hour in these same demos.

At 9p THE CHICAGO CODE posted a 2.0/6 among Adults 18-49. THE CHICAGO CODE ranked #3 in its hour in A18-49 and #2 in A18-34 (tie).

TUESDAY

8:00-9:01 GLEE: (Adults 18-49: 4.6/14, 11.9 Mil Total Viewers)

9:01-9:30 RAISING HOPE: (Adults 18-49: 2.7/8, 6.6 Mil Total Viewers)

9:30-10:00 TRAFFIC LIGHT: (Adults 18-49: 1.5/4, 3.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 3.4/10, 8.6 Mil Total Viewers)

FOX won the night in Adults 18-49, Adults 18-34, Teens and Adults 25-54.

At 8p GLEE posted a 4.6/14 among Adults 18-49, up +5% from its most recent telecast (4.4/12 on 2/22/11). GLEE posted its highest Total Viewers since week two (ex. post Super Bowl.)

GLEE was the highest rated program of the night in Adults 18-49, Adults 18-34, Teens and Adults 25-54 and won its 8p hour in these same demos.

At 9p RAISING HOPE posted a 2.7/8 among Adults 18-49, up +13% from its regular telecast two weeks ago (2.4/7 on 2/22/11).

RAISING HOPE was the #2 rated program of the night behind only GLEE in Adults 18-34 and Teens and won the 9p half hour in Adults 18-34 and Teens.

At 9:30p TRAFFIC LIGHT posted a 1.5/4 in Adults 18-49. TRAFFIC LIGHT ranked #4 in the half hour among Adults 18-49 and #3 in Adults 18-34.

WEDNESDAY

8:00-10:00 AMERICAN IDOL: (Adults 18-49: 8.1/23, 24.4 Mil Total Viewers)

FOX's AMERICAN IDOL posted an 8.1/23 among Adults 18-49 and won the night in Adults 18-49, Total Viewers, A18-34, Teens and all key demos.

Compared to last Wednesday, AMERICAN IDOL was up +4% in A18-49 (8.1 vs. 7.8) and up +7% in Total Viewers (24.4 vs. 22.8 Mil.)

AMERICAN IDOL retained 100% of the comparable telecast last year in A18-49 (vs. 8.1/22, Top 12 on 3/16/10) and was up +7% in Total Viewers (vs. 22.9 Mil.) and +4% in Teens (5.1/18 vs. 4.9/17).

FOX outperformed the combined 4-net competition for the night by +37% among Adults 18-49 (8.1 vs. 5.9) and +22% in Total Viewers (24.4 vs. 20.0 Mil) and outperformed its nearest competitor for the night by +238% in A18-49 (8.1 vs. 2.4 for CBS) and +160% in Total Viewers (24.4 vs. CBS' 9.4 Mil.)

AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +153% in A18-49 (8.1 vs. Survivor's 3.2) and +122% in Total Viewers (24.4 vs. Survivor's, 11.0 Mil.)

THURSDAY

8:00-9:01 AMERICAN IDOL: (Adults 18-49: 6.7/19, 22.1 Mil Total Viewers)

9:01-10:00 BONES: (Adults 18-49: 3.2/9, 10.5 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 5.0/14, 16.4 Mil Total Viewers)

FOX won the first four nights of the week among A18-49, the first time this has happened on any network in over one year (since FOX, the week of 1/25/10).

FOX won the night in A18-49, Total Viewers, A18-34, Teens and all key demos and outperformed the next highest rated network for the night by +61% in A18-49 (5.0 vs. CBS' 3.1) and +28% in Total Viewers (16.4 vs. CBS' 12.8 Mil.)

At 8p the first AMERICAN IDOL Results show posted a 6.7/19 and retained 99% in A18-49 vs. the comparable telecast last year (6.7/19 vs. 6.8/20 on 3/17/10). AMERICAN IDOL was up +8% in Total Viewers (22.1vs. 20.5 Mil) and up +10% in Teens (4.6/17 vs. 4.2/15).

So far this season with Comparable Most Current ratings AMERICAN IDOL retained 95% of last year's same telecasts in A18-49 (8.6/23 vs. 9.1/24, through Top 12 Results, 3/17/10) and 100% in Total Viewers (24.7 vs. 24.6 Mil.)

AMERICAN IDOL Wed/Thu retained 99% of the same Tue/Wed week last year (3/16-3/17/10) in A18-49 (7.6 vs. 7.7) and gained +7% in Total Viewers (23.6 vs. 22.1 Mil.)

AMERICAN IDOL was the highest rated program of the night in key demos and bested next highest rated programs in A18-49, Big Bang Theory by +76% (6.7 vs. 3.8) and in Total Viewers, The Mentalist by +55% (22.1 vs. 14.3 Mil.)

In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +6% in A18-49 (6.7 vs. 6.3) and +13% in Total Viewers (22.1 vs. 19.6 Mil.)

At 9p BONES posted a 3.2/10 among Adults 18-49, up +6% in Total Viewers (10.5 vs. 9.9 Mil.)

BONES won the 9p hour among A18-49, A18-34 and Teens.

In head to head competition in the 9p hour, BONES bested CSI by +7% (3.2 vs. 3.0).

FRIDAY

8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.7/6, 4.1 Mil Total Viewers)

9:00-10:00 FRINGE: (Adults 18-49: 1.5/5, 3.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.6/5, 3.8 Mil Total Viewers)

KITCHEN NIGHTMARES won its 8p hour among Adults 18-49, Adults 18-34, Women 18-49/18-34 and Men 18-49/18-34/25-54 (tie).

KITCHEN NIGHTMARES was up from its most recent telecast on 2/25/11 by +6% among Adults 18-49 (1.7/6 vs. 1.6/5), by +7% among Adults 18-34 (1.5/6 vs. 1.4/6) and by +11% among Total Viewers (4.1 vs. 3.7 Mil.)

In fact, KITCHEN NIGHTMARES posted its highest Total Viewers since its season premiere on 1/21/11.

At 9pm, FRINGE ranked #2 from 9-10p among Adults 18-49 and #1 in Adults 18-34 and Men 18-49 (tie)/18-34.

FOX ranked #2 for the night among Adults 18-49 and #1 in Adults 18-34, Women 18-34 and Men 18-49/18-34.

SATURDAY

8:00-8:30 COPS: (ADULTS 18-49: 1.5/6, 4.5 Mil Total Viewers)

8:30-9:00 COPS (R): (ADULTS 18-49: 1.7/6, 5.1 Mil Total Viewers)

9:00-10:00 AMERICA'S MOST WANTED: (ADULTS 18-49: 1.7/6, 5.0 Mil Total Viewers)

8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.6/6, 4.9 Mil Total Viewers)

COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Total Viewers and all key male and female demos.

At 9p, AMERICA'S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54, Teens, and all key male and female demos.

FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Total Viewers, Teens and all key male and female demos.

SUNDAY

7:00-7:29 THE SIMPSONS (R): (ADULTS 18-49: 1.0/3, 2.3 Mil Total Viewers)

7:29-7:59 AMERICAN DAD (R): (ADULTS 18-49: 1.2/4, 2.6 Mil Total Viewers)

7:59-8:30 SIMPSONS: (ADULTS 18-49: 2.5/7, 5.4 Mil Total Viewers)

8:30-9:00 BOB'S BURGERS: (ADULTS 18-49: 2.0/6, 4.1 Mil Total Viewers)

9:00-9:30 FAMILY GUY (R): (ADULTS 18-49: 2.5/7, 4.9 Mil Total Viewers)

9:30-10:00 CLEVELAND SHOW: (ADULTS 18-49: 2.4/6, 4.6 Mil Total Viewers)

7:00-10:00 FOX PRIME: (ADULTS 18-49: 1.9/6, 4.0 Mil Total Viewers)

FOX ranked #3 for the night in Adults 18-49 and #1 among Adults 18-34 and Teens.

At 7p an encore THE SIMPSONS posted a 1.0/3 and at 7:30p an encore AMERICAN DAD did a 1.2/4.

At 8p THE SIMPSONS did a 2.5/7 and BOB'S BURGERS did a 2.0/6.

An encore FAMILY GUY at 9p delivered a 2.5/7 among Adults 18-49 and at 9:30p THE CLEVELAND SHOW showed growth from last week of +9% among Adults 18-49 (2.4/6 vs. 2.2/6).

MARCH 7 - 13, 2011

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 3.4/10 FOX 2.8/10 FOX 9.8

ABC 1.5/5 ABC 1.1/4 ABC 5.4

CBS 2.1/6 CBS 1.3/5 CBS 9.8

NBC 1.5/5 NBC 1.1/4 NBC 5.2





  [march 2011]  
S
M
T
W
T
F
S
  


· AMERICAN DAD (TBS)
· AMERICAN IDOL (FOX)
· AMERICA'S MOST WANTED (LIFETIME)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· CHICAGO CODE, THE (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· HOUSE (FOX)
· KITCHEN NIGHTMARES (FOX)
· RAISING HOPE (FOX)
· RUNNING WILDE (FOX)
· SIMPSONS, THE (FOX)









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