or


[03/23/11 - 11:32 AM]
High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV
truTV spins the numbers for the first quarter of 2011.

[via press release from truTV]

High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV

Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo Help Lead truTV to Another Top 10 Finish

With only three weeks before its exciting April 12 Upfront presentation in New York, truTV is on pace to score its biggest quarter ever. truTV's strong quarterly performance is due to a powerhouse lineup of hit original series, including Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo, along with the network's landmark partnership with TNT, TBS and CBS in televising the NCAA Division I Men's Basketball Championship.

truTV will set new quarterly records in primetime delivery of adults 18-34, adults 18-49, men 18-34 and men 18-49, the network's targeted demographics. For the quarter-to-date, truTV ranks as a Top 10 basic cable network in primetime among men 18-49, with a strong 12th-place ranking among adults 18-49. truTV's record quarter comes in the wake of a record-setting finish for 2010.

"Once again, truTV has proven itself to be one of the hottest properties on television," said Marc Juris, executive vice president and general manager of truTV. "truTV's hit lineup of original series clearly resonates in a big way with young adult and young male viewers who crave our brand of high-stakes entertainment."

truTV Q1 2011 ratings highlights:

truTV is on track to score its most-watched quarter ever in primetime delivery of four key demos: adults 18-34 (285,000); adults 18-49 (614,000); men 18-34 (158,000); and men 18-49 (355,000). truTV was on a record pace even before the network's ratings success with its portion of shared NCAA Division I Men's Basketball Championship coverage with TNT, TBS and CBS.

truTV, which will finish Q1 2011 as one of basic cable's Top 10 networks in primetime delivery of men 18-49, is getting younger. Its median age for the quarter stands at 44, the youngest since the network underwent its extensive rebranding in January 2008. It also marks a remarkable drop of seven years since the rebrand.

Hardcore Pawn continues to be a fast-growing success, averaging 2.3 million viewers in Q1 2011, with more than 1.2 million adults 18-49 and 752,000 men 18-49. The show's audience is up 30% over 2010 episodes among adults 18-49, while delivery of men 18-49 is up 38% and total viewers are up 25%. During the quarter, Hardcore Pawn set records as truTV's most-watched telecast ever among men 18-49.

In its eighth season, truTV's smash hit Operation Repo ranks as basic cable's #1 programin the Wednesday 9 p.m. timeslot in delivery of adults 18-49 (996,000). It also ranks among basic cable's Top 5 programs in the timeslot among total viewers (2 million) and men 18-49 (580,000).

Lizard Lick Towing is truTV's newest hit. In Q1, the spinoff of All Worked Up ranked among cable's Top 5 programs in the Monday 10 p.m. timeslot, with 1.9 million viewers, 1.1 million adults 18-49 and 588,000 men 18-49.

All Worked Up is averaging 1.5 million viewers and 737,000 adults 18-49 in Q1, with a Top 5 cable entertainment ranking in its Monday 9 p.m. timeslot with men 18-49 (407,000).

Other series delivering strong results for the quarter include truTV Presents: World's Dumbest� (1.6 million viewers), Bait Car (1.3 million), Las Vegas Jailhouse (1.3 million) and Top 20 Most Shocking (1.3 million).

Propelled by its portion of shared coverage of the NCAA Division I Men's Basketball Championship, truTV set multiple records for the week of March 13-20, including the network's most-watched week ever in primetime among adults 18-34, men 18-34 and men 18-49, and its second most-watched week ever among adults 18-49. The week also saw truTV score its most-watched night ever (Sunday, March 20) among young adults and young men.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, truTV Presents: World's Dumbest� truTV is also a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [march 2011]  
S
M
T
W
T
F
S
  


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· HARDCORE PAWN (TRUTV)
· LAS VEGAS JAILHOUSE (TRUTV)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[11/06/26 - 11:40 AM]
Romantic Epic "The Remarried Empress" Becomes The Most Viewed Local Original Premiere of All Time on Disney+ Globally
It currently ranks as the number one Korean title premiere in over 50 global markets including the US, the UK, France, Spain, Germany, Mexico, Chile, ANZ and Canada.

[11/06/26 - 10:56 AM]
ABC News Wins Across Sunday Morning, Friday Night and Late-Night
"20/20: Justice for Faith" ranked as Friday's No. 1 newsmagazine in Adults 25-54 (437,000) and Adults 18-49 (341,000) on October 30.

[11/05/26 - 09:30 AM]
"Yaga" Is the #1 Exclusive Series Launch in the History of AMC+
The series also charted as the #1 social drama across all U.S. TV and streaming on its premiere day.

[11/04/26 - 03:37 PM]
Bears-Seahawks Draws 16.4M Viewers, Becomes Most-Watched ESPN-Only "Monday Night Football" Game Since 2019
Bears-Seahawks is also "Monday Night Football's" third most-watched Week 8 game of the ESPN era (2006-present).

[11/04/26 - 12:31 PM]
"Saturday Night Live" Hits Season High with Host Inde Navarrette and Musical Guest Gracie Abrams
It was also the top Peacock performance of the season and best since March 14, 2026, with host and musical guest Harry Styles.

[11/04/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 26
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Helluva Boss" led all original series worldwide.

[11/03/26 - 03:01 PM]
USA Sports Delivers Most-Watched WNBA Playoff Game Ever; 3.3 Million Viewers Watch Valkyries Win Title in First-Ever Game 7
Viewership was up 128% vs. the 2025 WNBA Finals deciding game (LV-PHX Game 4).

[11/03/26 - 02:42 PM]
"College GameDay" Continues Historic Run Over Halloween at IU, ABC Takes Top Spot and Delivers Three of Top Five Most-Watched Games
ESPN topped all networks in Week 9, with ABC delivering three of the week's five most-watched games and winning the noon and afternoon windows.

[11/03/26 - 12:01 PM]
Netflix Top 10: Week of October 26 - "Lupin" Part 4 Captures the No. 1 Spot in This Week's Top 10
"The One About Matthew Perry" debuted in the No. 1 spot on the English TV list, gathering 9.5 million views.

[11/03/26 - 11:01 AM]
CBS Up +12% from Its Week #2 Last Year - Network Places 14 of the Top 20 Series; Top Two Comedies; Top Three New Series
CBS episodes topped the Nielsen live plus 7-days of multiplatform viewership for the week of October 12-18.

[10/31/26 - 10:48 AM]
USA Sports Delivers 1.5 Million Viewers for Valkyries-Dream Game 6 Thursday Matinee
USA Sports' Game 6 coverage delivered the fifth most-watched WNBA Finals game on cable on record.

[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.

[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.