or


[03/23/11 - 11:32 AM]
High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV
truTV spins the numbers for the first quarter of 2011.

[via press release from truTV]

High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV

Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo Help Lead truTV to Another Top 10 Finish

With only three weeks before its exciting April 12 Upfront presentation in New York, truTV is on pace to score its biggest quarter ever. truTV's strong quarterly performance is due to a powerhouse lineup of hit original series, including Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo, along with the network's landmark partnership with TNT, TBS and CBS in televising the NCAA Division I Men's Basketball Championship.

truTV will set new quarterly records in primetime delivery of adults 18-34, adults 18-49, men 18-34 and men 18-49, the network's targeted demographics. For the quarter-to-date, truTV ranks as a Top 10 basic cable network in primetime among men 18-49, with a strong 12th-place ranking among adults 18-49. truTV's record quarter comes in the wake of a record-setting finish for 2010.

"Once again, truTV has proven itself to be one of the hottest properties on television," said Marc Juris, executive vice president and general manager of truTV. "truTV's hit lineup of original series clearly resonates in a big way with young adult and young male viewers who crave our brand of high-stakes entertainment."

truTV Q1 2011 ratings highlights:

truTV is on track to score its most-watched quarter ever in primetime delivery of four key demos: adults 18-34 (285,000); adults 18-49 (614,000); men 18-34 (158,000); and men 18-49 (355,000). truTV was on a record pace even before the network's ratings success with its portion of shared NCAA Division I Men's Basketball Championship coverage with TNT, TBS and CBS.

truTV, which will finish Q1 2011 as one of basic cable's Top 10 networks in primetime delivery of men 18-49, is getting younger. Its median age for the quarter stands at 44, the youngest since the network underwent its extensive rebranding in January 2008. It also marks a remarkable drop of seven years since the rebrand.

Hardcore Pawn continues to be a fast-growing success, averaging 2.3 million viewers in Q1 2011, with more than 1.2 million adults 18-49 and 752,000 men 18-49. The show's audience is up 30% over 2010 episodes among adults 18-49, while delivery of men 18-49 is up 38% and total viewers are up 25%. During the quarter, Hardcore Pawn set records as truTV's most-watched telecast ever among men 18-49.

In its eighth season, truTV's smash hit Operation Repo ranks as basic cable's #1 programin the Wednesday 9 p.m. timeslot in delivery of adults 18-49 (996,000). It also ranks among basic cable's Top 5 programs in the timeslot among total viewers (2 million) and men 18-49 (580,000).

Lizard Lick Towing is truTV's newest hit. In Q1, the spinoff of All Worked Up ranked among cable's Top 5 programs in the Monday 10 p.m. timeslot, with 1.9 million viewers, 1.1 million adults 18-49 and 588,000 men 18-49.

All Worked Up is averaging 1.5 million viewers and 737,000 adults 18-49 in Q1, with a Top 5 cable entertainment ranking in its Monday 9 p.m. timeslot with men 18-49 (407,000).

Other series delivering strong results for the quarter include truTV Presents: World's Dumbest� (1.6 million viewers), Bait Car (1.3 million), Las Vegas Jailhouse (1.3 million) and Top 20 Most Shocking (1.3 million).

Propelled by its portion of shared coverage of the NCAA Division I Men's Basketball Championship, truTV set multiple records for the week of March 13-20, including the network's most-watched week ever in primetime among adults 18-34, men 18-34 and men 18-49, and its second most-watched week ever among adults 18-49. The week also saw truTV score its most-watched night ever (Sunday, March 20) among young adults and young men.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, truTV Presents: World's Dumbest� truTV is also a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [march 2011]  
S
M
T
W
T
F
S
  


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· HARDCORE PAWN (TRUTV)
· LAS VEGAS JAILHOUSE (TRUTV)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[06/03/26 - 11:01 AM]
"Saturday Night Live" Season 51 Was #1 Among All Broadcast Comedy Series in the 18-49 Demo and #2 Among All Entertainment Series
The most-watched telecast of the season across all platforms was 10.1 million viewers on December 20 with host Ariana Grande and musical guest Cher.

[06/03/26 - 07:00 AM]
Fans Power UFL on ESPN to Significant Viewership Growth Across 10-Week Regular Season
ABC alone accounted for eight of the top 10 most-watched games.

[06/03/26 - 06:00 AM]
TNT Sports Caps Its Most Watched NHL Stanley Cup Playoffs with Its Most Watched Conference Final Ever
The record-setting series helped propel TNT Sports' overall coverage of the 2026 Stanley Cup Playoffs to an average of 1.4 million viewers across TNT, TBS, truTV and HBO Max, up 50% from 2025 through the Conference Final.

[06/02/26 - 04:06 PM]
NBC and Peacock Deliver Most-Watched Conference Finals Game Since 2016 with 15.9 Million Viewers for Spurs-Thunder Game 7 on Saturday Night
Across 28 playoff games, NBC Sports' presentation of the 2026 NBA Playoffs averaged 7.2 million viewers on NBC and Peacock, up 72% versus comparable coverage last season.

[06/02/26 - 02:36 PM]
ESPN's WCWS Viewership Success Continues
Texas Tech-UCLA averaged 2.0 million viewers, with a peak of 2.6 million.

[06/02/26 - 02:13 PM]
FOX IndyCar Continues Ratings Growth with Strong Detroit Performance
Through eight races, IndyCar on FOX is averaging 2,241,000 viewers, up +12% from 2025 (2,007,000).

[06/02/26 - 02:00 PM]
FOX MLB's "Baseball Night in America" Delivers Most-Watched Baseball Telecast of the Week
2,322,000 viewers tuned-in to FOX for a two-game slate highlighted by the Cubs' 6-1 victory over the Cardinals in most of the country.

[06/02/26 - 12:01 PM]
Netflix Top 10: Week of May 25 - "The Boroughs" Makes Itself at Home at No. 1 in This Week's Top 10
Plus: "Nemesis" stole away with the No. 2 spot on the list, commanding 5.9 million views.

[06/01/26 - 11:04 AM]
ESPN Scored Most-Watched NCAA Women's College World Series Opening Thursday on Record
Arkansas-Nebraska averaged 1.4 million viewers, with a peak of 1.6 million.

[06/01/26 - 08:27 AM]
ESPN Scores Most-Viewed Stanley Cup Playoffs Western Conference Final Since 2015, The Latest Viewership Successes Headed Into the Stanley Cup Final
Across four games on ESPN, the series averaged 2.2 million viewers and was up 44% vs. the Western Conference Final last year (Edmonton vs. Dallas) which went five games on ESPN.

[05/29/26 - 03:02 PM]
"20/20" Is Friday's No. 1 Newsmagazine, Leading "Dateline" in Total Viewers for the 5th Consecutive Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5%/+170,000 - 3.672 million vs. 3.502 million).

[05/29/26 - 03:01 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
"Nightline" posted double-digit gains week to week in Adults 25-54 and Adults 18-49.

[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.

[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.

[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.