or


[03/25/11 - 09:06 AM]
ABC's Thursday Series Post Gains
ABC spins the numbers for Thursday, March 24.

[via press release from ABC]

ABC's Thursday Series Post Gains

Some early info on ABC's Thursday, ahead of the regular press release.

ABC took second to an Idol-led Fox on Thursday among Total Viewers and Adults 18-49, turning in its strongest performance on the night since the beginning of February - since 2/3/11 and 2/10/11, respectively.

From 8-9pm against American Idol, ABC's Spring Wipeout drew the second largest audience in the hour, topping CBS' NCAA Basketball and NBC's original comedies (Community/Perfect Couples). In addition, Wipeout beat NBC's comedy block by 29% among Adults 18-49.

· Building week to week in viewers (+4%) and young adults (+5%), Wipeout generated the series' strongest performance in 7 weeks - since 2/3/11.

· Despite facing Idol in the time period this year, the ABC unscripted series generated double-digit year-to-year gains in the hour with Total Viewers (+21%) and Adults 18-49 (+22%), over an original episode of FlashForward on the year-ago evening (3/25/10).

Returning to original for the first time in 4 weeks (since 2/24/11) to stand as Thursday's #1 scripted series, ABC's Grey's Anatomy led Thursday's 9 o'clock hour by 1.3 million viewers and by 24% in Adults 18-49 over its nearest competition. Grey's registered as the #1 scripted series in the slot for its 17th straight original broadcast this season.

· Grey's was up by 10% in Total Viewers and by 6% in Adults 18-49 over its last original telecast, posting its best numbers since mid-February - since 2/17/11.

ABC's Private Practice qualified as the most-watched TV show in the 10 o'clock hour. Against its regular time-period competition, Private Practice posted strong advantages over NBC's original comedies (30 Rock/Outsourced), leading by 4.0 million viewers and by 59% in Adults 18-49. In addition, for its 16th consecutive first run telecast, the ABC drama registered as the #1 scripted TV show in the 10 o'clock hour with key Women (W18-34/W18-49).

· Surging week to week by 2.0 million viewers and by 42% in Adults 18-49, Private Practice drew its biggest audience since mid-November and its highest Adult 18-49 rating since the beginning of December - since 11/18/10 and 12/2/10, respectively.

Quick Take for Thursday, March 24, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Strongest Thursday Since the Beginning of February

Posting its Top Numbers in 7 Weeks, "Wipeout" Produces Big Year-to-Year Time Period Improvement for ABC Opposite "Idol" in Thursday's 8pm Hour

Up Over its Most-Recent Original 4 Weeks Ago, ABC's "Grey's Anatomy" Returns as Thursday's No. 1 Scripted TV Show in Viewers and Adults 18-49

Generating Substantial Week-to-Week Gains, ABC's "Private Practice" Scores a 19-Week High in Viewers and a 17-Week High in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC took second to an "Idol"-led Fox on Thursday among Total Viewers (8.5 million) and Adults 18-49 (2.8/8), turning in its strongest performance on the night since the beginning of February - since 2/3/11 and 2/10/11, respectively.

"Wipeout" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. against "American Idol," ABC's Spring "Wipeout" (7.5 million) drew the second-largest audience in the hour, topping CBS' NCAA Basketball (6.8 million) and NBC's original comedies ("Community"/"Perfect Couples = 3.9 million). In addition, "Wipeout" beat NBC's comedy block by 29% among Adults 18-49 (2.2/7 vs. 1/7/5).

· Building week to week in viewers (+4%) and young adults (+5%), "Wipeout" generated the series' strongest performance in 7 weeks - since 2/3/11.

· Despite facing "Idol" in the time period this year, the ABC unscripted series generated double-digit year-to-year gains in the hour with Total Viewers (+21%) and Adults 18-49 (+22% - ), over an original episode of "FlashForward" on the year-ago evening (6.2 million and 1.8/6 on 3/25/10).

"Grey's Anatomy" (9:00-10:00 p.m.)

Returning to original for the first time in 4 weeks (since 2/24/11) to stand as Thursday's #1 scripted series, ABC's "Grey's Anatomy" led Thursday's 9 o'clock hour by 1.3 million viewers (10.1 million vs. 8.8 million - Fox's "Bones") and by 24% in Adults 18-49 (3.6/10 vs. 2.9/8 - NBC's "The Office"/"Parks and Recreation") over its nearest competition. Grey's registered as the No. 1 scripted series in the slot among Adults 18-49 for its 17th straight original broadcast this season.

· Grey's was up by 10% in Total Viewers and by 6% in Adults 18-49 over its last original telecast (9.1 million and 3.4/9), posting its best numbers since mid-February - since 2/17/11.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" qualified as the most-watched TV show in the 10 o'clock hour. Against its regular time-period competition, "Private Practice" posted strong advantages over NBC's original comedies ("30 Rock"/"Outsourced"), leading by 4.0 million viewers (8.0 million vs. 4.0 million) and by 59% in Adults 18-49 (2.7/7 vs. 1.7/5). In addition, for its 16th consecutive first run telecast, the ABC drama registered as the No.1 scripted TV show in the 10 o'clock hour with key Women (W18-34/W18-49).

· Surging week to week by 2.0 million viewers (8.0 million vs. 6.0 million) and by 42% in Adults 18-49 (2.7/7 vs. 1.9/6), "Private Practice" drew its biggest audience since mid-November (a 19-week high) and its highest Adult 18-49 rating since the beginning of December (a 17-week high) - since 11/18/10 and 12/2/10, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/24/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· COMMUNITY (YAHOO)
· FLASH FORWARD (ABC)
· GREY'S ANATOMY (ABC)
· OUTSOURCED (NBC)
· PERFECT COUPLES (NBC)
· PRIVATE PRACTICE (ABC)
· WIPEOUT (ABC)











most recent ratings | view all posts
[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.