or


[03/29/11 - 12:43 PM]
Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos
Disney Channel spins the numbers for the month of March and the first quarter of 2011.

[via press release from Disney Channel]

Ratings Highlights for March 2011-- Final National Ratings

Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos; Grows Delivery Year to Year for the 5th Consecutive Month

Ranks No. 1 for the 11th Straight Month in Total Day with Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

"Shake It Up" is the No. 1 TV Series in March 11 in Kids 6-11 and Tweens 9-14; Pacing as Cable's No. 1 Series of All Time in Tweens 9-14 to Date

"The Suite Life Movie" is the Month's No. 1 Telecast in Kids 6-11 and Tweens 9-14

Disney Channel (March 2011)

Home to TV's Top 5 scripted series, including "Shake It Up," "Good Luck Charlie" and "Phineas and Ferb," Disney Channel ranked as TV's No. 1 network in Total Day for the 11th consecutive month among Tweens 9-14 (467,000/1.9 rating), delivering its largest March audience ever in the demo, as well as among Total Viewers (1.65 million) and Kids 6-11 (581,000/2.3 rating).

In Prime, Disney Channel also delivered its biggest March ever in Total Viewers (2.54 million) and Kids 6-11 (1.08 million/4.4 rating). In addition, the channel extended its streak as TV's No. 1 network to 73 consecutive months among Kids 6-11 and to 71 straight months among Tweens 9-14 (862,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered its 5th consecutive month of year-to-year increases in Total Viewers (+5% -- 2.54 million vs. 2.43 million), Kids 6-11 (+10% -- 1.08 million vs. 985,000) and Tweens 9-14 (+7% -- 862,000 vs. 805,000).

The premiere of "The Suite Life Movie" (3/25/11) ranked as cable's No. 1 telecast of March 11 among Kids 6-11 (2.43 million/9.8 rating) and Tweens 9-14 (2.16 million/8.9 rating), based on Live + Same Day.

Easily the month's No. 1 TV series among both Kids 6-11 and Tweens 9-14, through its first 14 original telecasts, "Shake It Up" is pacing as the No. 1 cable series of all time in Tweens 9-14 (1.86 million/7.6 rating), out-performing the first 14 episodes of Nickelodeon's key series by double-digit percentages:

· In Kids 6-11, Disney Channel secured TV's Top 4 series for the month:

· In Tweens 9-14, Disney Channel held TV's Top 3 series, and the Top 5 scripted TV series overall, including multiple tracks of "Shake It Up":

Source: Nielsen Media Research, March 2011: 2/28/11-3/27/11 -- Live+7 blended with Live+SD where available. March2010: 3/1/10-3/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;

Ratings Highlights For 1Q 2011 - Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 8th Consecutive Quarter, Ranking No. 1 Each Week During the Quarter

Sets New 1Q Records in Prime and Total Day in Total Viewers and Kids 6-11, With 1Q11 the Network's Most-Watched Non-Summer Quarter

Grows its Total Viewer Total Day Audience Year to Year for the 8th Straight Quarter - The Longest Growth Streak Among Established Kids' Networks

"Wizards of Waverly Place" and "Shake It Up" Are TV's Top 2 Series With Kids

Disney Channel (1Q11)

Reigning supreme again with the broadest portfolio of original series across all television, including 1Q11's Top 2 series, "Wizards of Waverly Place" and "Shake It Up," Disney Channel was again the destination for Tweens 9-14 (510,000/2.1 rating), ranking as TV's No. 1 network in Total Day for the 8th consecutive quarter.

Moreover, 1Q11 wrapped as the channel's best 1Q of all time in Total Viewers (1.8 million) and Kids 6-11 (633,000/2.6 rating), and as its most-watched non-summer quarter ever in the Kid 6-11 demo. Also impressive, in Total Viewers Disney Channel has grown its audience year to year for 8 straight quarters, the only established kids' network that can make that claim (dates back to 2Q09).

In Prime, Disney Channel's reign as basic cable's No. 1 network extended to 24 consecutive quarters in Kids 6-11 (1.1 million/4.5 rating) and to 47 quarters in Tweens 9-14 (887,000/3.6 rating). In Total Viewers (2.7 million), the net ranked a solid No. 2.

Disney Channel held TV's Top 2 scripted telecasts of 1Q11 in Kids 6-11 and Tweens 9-14 with part 3 of "The Suite Life on Deck's" 'Twister' and "Good Luck Charlie":

· In Kids 6-11, Disney Channel held 1Q11's Top 3 TV series:

· In Tweens 9-14, Disney Channel delivered 1Q11's Top 2 TV series, and 3 of the Top 5 overall:

Source: Nielsen Media Research, 1Q11:12/27/10-3/27/11 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 program ranks based on trackage level data with a minimum of 5 telecasts.





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)









most recent ratings | view all posts
[08/02/15 - 08:50 AM]
Saturday's Broadcast Ratings: "Celebrity Family Feud" Repeats Power Demo Victory for ABC
The Alphabet leads the night among adults 18-49.

[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.