or


[03/29/11 - 12:43 PM]
Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos
Disney Channel spins the numbers for the month of March and the first quarter of 2011.

[via press release from Disney Channel]

Ratings Highlights for March 2011-- Final National Ratings

Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos; Grows Delivery Year to Year for the 5th Consecutive Month

Ranks No. 1 for the 11th Straight Month in Total Day with Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

"Shake It Up" is the No. 1 TV Series in March 11 in Kids 6-11 and Tweens 9-14; Pacing as Cable's No. 1 Series of All Time in Tweens 9-14 to Date

"The Suite Life Movie" is the Month's No. 1 Telecast in Kids 6-11 and Tweens 9-14

Disney Channel (March 2011)

Home to TV's Top 5 scripted series, including "Shake It Up," "Good Luck Charlie" and "Phineas and Ferb," Disney Channel ranked as TV's No. 1 network in Total Day for the 11th consecutive month among Tweens 9-14 (467,000/1.9 rating), delivering its largest March audience ever in the demo, as well as among Total Viewers (1.65 million) and Kids 6-11 (581,000/2.3 rating).

In Prime, Disney Channel also delivered its biggest March ever in Total Viewers (2.54 million) and Kids 6-11 (1.08 million/4.4 rating). In addition, the channel extended its streak as TV's No. 1 network to 73 consecutive months among Kids 6-11 and to 71 straight months among Tweens 9-14 (862,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered its 5th consecutive month of year-to-year increases in Total Viewers (+5% -- 2.54 million vs. 2.43 million), Kids 6-11 (+10% -- 1.08 million vs. 985,000) and Tweens 9-14 (+7% -- 862,000 vs. 805,000).

The premiere of "The Suite Life Movie" (3/25/11) ranked as cable's No. 1 telecast of March 11 among Kids 6-11 (2.43 million/9.8 rating) and Tweens 9-14 (2.16 million/8.9 rating), based on Live + Same Day.

Easily the month's No. 1 TV series among both Kids 6-11 and Tweens 9-14, through its first 14 original telecasts, "Shake It Up" is pacing as the No. 1 cable series of all time in Tweens 9-14 (1.86 million/7.6 rating), out-performing the first 14 episodes of Nickelodeon's key series by double-digit percentages:

· In Kids 6-11, Disney Channel secured TV's Top 4 series for the month:

· In Tweens 9-14, Disney Channel held TV's Top 3 series, and the Top 5 scripted TV series overall, including multiple tracks of "Shake It Up":

Source: Nielsen Media Research, March 2011: 2/28/11-3/27/11 -- Live+7 blended with Live+SD where available. March2010: 3/1/10-3/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;

Ratings Highlights For 1Q 2011 - Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 8th Consecutive Quarter, Ranking No. 1 Each Week During the Quarter

Sets New 1Q Records in Prime and Total Day in Total Viewers and Kids 6-11, With 1Q11 the Network's Most-Watched Non-Summer Quarter

Grows its Total Viewer Total Day Audience Year to Year for the 8th Straight Quarter - The Longest Growth Streak Among Established Kids' Networks

"Wizards of Waverly Place" and "Shake It Up" Are TV's Top 2 Series With Kids

Disney Channel (1Q11)

Reigning supreme again with the broadest portfolio of original series across all television, including 1Q11's Top 2 series, "Wizards of Waverly Place" and "Shake It Up," Disney Channel was again the destination for Tweens 9-14 (510,000/2.1 rating), ranking as TV's No. 1 network in Total Day for the 8th consecutive quarter.

Moreover, 1Q11 wrapped as the channel's best 1Q of all time in Total Viewers (1.8 million) and Kids 6-11 (633,000/2.6 rating), and as its most-watched non-summer quarter ever in the Kid 6-11 demo. Also impressive, in Total Viewers Disney Channel has grown its audience year to year for 8 straight quarters, the only established kids' network that can make that claim (dates back to 2Q09).

In Prime, Disney Channel's reign as basic cable's No. 1 network extended to 24 consecutive quarters in Kids 6-11 (1.1 million/4.5 rating) and to 47 quarters in Tweens 9-14 (887,000/3.6 rating). In Total Viewers (2.7 million), the net ranked a solid No. 2.

Disney Channel held TV's Top 2 scripted telecasts of 1Q11 in Kids 6-11 and Tweens 9-14 with part 3 of "The Suite Life on Deck's" 'Twister' and "Good Luck Charlie":

· In Kids 6-11, Disney Channel held 1Q11's Top 3 TV series:

· In Tweens 9-14, Disney Channel delivered 1Q11's Top 2 TV series, and 3 of the Top 5 overall:

Source: Nielsen Media Research, 1Q11:12/27/10-3/27/11 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 program ranks based on trackage level data with a minimum of 5 telecasts.





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.