or


[03/29/11 - 09:45 AM]
MTV Hits Five-Year Ratings High With 27% Quarterly Gain
MTV spins the numbers for the first quarter of 2011.

[via press release from MTV]

MTV HITS FIVE-YEAR RATINGS HIGH WITH 27% QUARTERLY GAIN

MTV Delivers #1 Series across All Television (P12-34) and 3 of top 10 Original Cable Series

First Quarter 2011 Increase Driven by 91% Spike in "10 Spot" and 64% in Prime Time

New York, NY -- March 29, 2011 -- MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), delivered its best quarterly ratings in five years on the strength of a 27 percent year-over-year increase. First quarter 2011 marks the network's fifth consecutive quarter of year-over-year growth. With hit shows "Jersey Shore," "Teen Mom 2" and "The Real World: Las Vegas," MTV has the #1 series across all of television as well as three of the top-10 original cable series. The strong momentum extends to the online space, where the MTV Networks Music Group is the #1 online music destination with 121 percent year-over-year growth.

Ratings gains in the first quarter are fueled by a 91 percent spike in MTV's "10 Spot," the network's branded 10pm - 11pm time period (Monday - Thursday) where it is the #1 destination on television. In the first quarter, MTV posted rating gains for all of its returning "10 Spot" shows.

"Jersey Shore" season 3 is the quarter's #1 series across all of cable and broadcast television, beating Fox's "American Idol" in the prized 12-34 demo. "Jersey Shore" is MTV's #1 series of all time and continued to break its own records in season 3. This new season grew by 35 percent from the prior season and by 196 percent from its first season.

MTV's "Teen Mom 2" is the #2 original cable series of 2011. To date, "Teen Mom 2" is up 57 percent from the first season of "Teen Mom." MTV's "Real World" franchise returned with strong ratings for its 25th season with "The Real World: Las Vegas." It is the #9 original cable series of the quarter, with ratings that are up 11 percent over last season's "Real World: New Orleans." Another returning reality hit, "My Life As Liz," was up 70 percent over its first season.

In addition to ratings success for all its returning series, MTV successfully seeded its new scripted Monday destination with "Skins," which improved MTV's Monday 10pm time period by 56 percent over first quarter 2010. Currently airing in that time slot is returning comedy "The Hard Times of RJ Berger," which premiered on March 24 after "Jersey Shore" with its most watched telecast ever. Upcoming scripted series "Teen Wolf" will air on Monday nights starting June 6.

Online, the MTV Music Group grew to nearly 58 million uniques, making it the most visited online music destination according to the U.S. comScore Media Metrix numbers for February 2011. In the last year, MTV Networks Music Group experienced more than a 121 percent year-over-year uptick in web traffic due to strong organic growth, strategic partnerships and the success of its social media initiatives.

Ratings Points

Overall (Q1 2011 versus Q1 2010)
P12-34 Live+SD Coverage Ratings
MTV Ten Spot: +91%, 3.302 vs. 1.732
MTV Prime Time: +64%, 1.307 vs. 0.795
MTV Total Day: +27%, 0.614 vs. 0.485

"Jersey Shore" season 3:
#1 show on TV with P12-34
Averaged a 7.7 P12-34 rating and 6.0 million P12-34 viewers
Averaged 7.9 million total viewers
Season 1: 2.6 P12-34 rating
Season 2: 5.7 P12-34 rating

"Teen Mom 2":
#2 original cable series
#1 in its Tue/10P time period
Averaged a 3.6 P12-34 rating and 2.9 million P12-34 viewers
Averaged 3.8 million total viewers
"Teen Mom" season one: 2.3 P12-34 rating
"Teen Mom" season two: 3.6 P12-34 rating

"Real World: Las Vegas":
#9 original cable series
#1 in its Wed/10P time period
Averaged a 2.1 P12-34 rating, 1.7 million P12-34 viewers
Averaged 2.0 million total viewers
"Real World: New Orleans": 1.9 P12-34 rating

"My Life as Liz" season 2:
Averaged a 1.7 P12-34 rating and 1.3 million P12-34 viewers
Averaged 1.7 million total viewers
Season 1: 1.0 P12-34 rating

"Skins" season 1:
Averaged a 1.4 P12-34 rating and 1.1 million P12-34 viewers
Averaged 1.4 million total viewers
1Q11 time period average (Mon/10P): 0.9

"Hard Times" season 2:
Season 2 launch on 3/24/11: 3.2 P12-34 rating, +23% vs. season 1 launch after the "2010 MTV Movie Awards" (6/6/10; 2.6 P12-34 rating)
Averaged 3.1 million total viewers

Source: The Nielsen Company. 1Q11. P12-34 Live+SD Cvg Rtg unless noted. Rank on P12-34 000s. Improvement 1Q11 vs. 1Q10.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [march 2011]  
S
M
T
W
T
F
S
  


· HARD TIMES OF RJ BERGER, THE (MTV)
· JERSEY SHORE (MTV)
· MY LIFE AS LIZ (MTV)
· REAL WORLD, THE (MTV)
· SKINS (MTV)
· TEEN MOM (MTV)











most recent ratings | view all posts
[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.