or


[03/29/11 - 01:36 PM]
USA Continues to Make History With 1st Quarter Win
USA further spins the numbers for the first quarter of 2011.

[via press release from USA]

(** Revised with Final Numbers **)

USA CONTINUES TO MAKE HISTORY WITH 1ST QUARTER WIN

Unprecedented Consecutive Quarter Streak Increases to 19 Straight Wins

NEW YORK, NEW YORK - March 22, 2011 - USA was #1 in 1Q11 among P18-49, P25-54, total viewers and households - a victory that extends its unprecedented run to nineteen consecutive quarterly wins among ad supported entertainment cable networks among P25-54 and total viewers. More P25-54 (1.27 million, +15% over #2 ESPN), P18-49 (1.16 million, +2% over ESPN), total viewers (3.08 million, +16% over #2 DSNY) and households (2.29 million, +19% over #2 DSNY) watched USA this quarter than any other network on cable. USA earned the quarter's best household coverage rating in basic cable prime (2.29, +0.35 over #2 DSNY).

USA was the only cable network to deliver over 3 million total viewers or 2 million households in 1Q11 and the only entertainer with over 1 million P25-54 or P18-49 in the quarter's primetime.

USA continues to out-perform the competition with new episodes of USA Originals ROYAL PAINS, WHITE COLLAR, FAIRLY LEGAL, WWE MONDAY NIGHT RAW, hit movies, and episodes of the hottest acquired series on cable, NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT and newest addition to USA, CSI: CRIME SCENE INVESTIGATION. More than half of the quarter's top 40 scripted telecasts among P25-54 were on USA.

· WHITE COLLAR was the quarter's most watched original drama on cable among P25-54* (2.50 million) and P18-49 (2.41 million), placing second only to sister series ROYAL PAINS among total viewers (5.12 million) and households (3.67 million). When USA aired the series Tuesdays at 10pm, WHITE COLLAR outperformed every cable competitor head to head in delivering P25-54, total viewers and households; ABC and CBS in P18-34; and ABC in P18-49. Compared to its 1Q10 performance, the show collared +5% more P18-49 and +6% more P25-54 viewers this year, bumping up its audience among F18-34 and F18-49 by double digits (+14% and +10%, respectively).

· ROYAL PAINS dominated cable in its timeslot, outperforming every competitor in the Thursday 9pm time period among P25-54, P18-49, total viewers and households while holding court as the most watched drama on cable this year to date among total viewers (5.47 million) and households (3.94 million) and placing second only to sister series WHITE COLLAR among P25-54 (2.47 million) and P18-49 (2.15 million).

· FAIRLY LEGAL is cable's top new series this year to date among P25-54 (1.79 million), total viewers (4.35 million) and households (3.27 million), and the #1 new drama among P18-49 (1.51 million), delivering more M18-49, M25-54, and total males than ABC head to head in its Thursday 10pm time period.

· WWE MONDAY NIGHT RAW continues to dominate its time period as the #1 entertainment program in all of television, broadcast or cable, Mondays from 9pm-11pm in 1Q11 among M18-34, coming in second only to CBS among M18-49, M25-54 and total males. WWE RAW is also the top entertainment program on cable in this time period in P18-49, P18-34, total viewers and households while outperforming FOX and NBC head to head in P18-34 and beating NBC in P18-49. WWE RAW averaged 2.58 million P25-54, 2.65 million P18-49, 1.23 million P18-34, 5.46 million total viewers and 3.63 million households in 1Q11.

· USA's NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were once again the top two acquired series on cable among P25-54 (NCIS 1.28 million / SVU 1.10 million), total viewers (NCIS 3.55 million / SVU 2.79 million) and households (NCIS 2.67 million / SVU 2.20 million). Among P18-49, LAW & ORDER: SPECIAL VICTIMS UNIT ranked as the top acquired series in prime (1.10 million) with NCIS the second most watched acquired drama for this demo (1.05 million). These were the top two acquired dramas for P18-34 in 1Q11 (SVU 530,000 / NCIS 375,000). Newcomer CSI: CRIME SCENE INVETIGATION was a top 10 acquired series in 1Q11 among total viewers (1.79 million/#8) and households (1.41 million/#6). No other cable network aired an acquired series to over 1 million P25-54, 2 million total viewers or 2 million households, or an acquired drama to over 1 million P18-49 or half a million P18-34.

(* Series claims exclude shows with fewer than five telecasts)

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2011]  
S
M
T
W
T
F
S
  


· FAIRLY LEGAL (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NCIS (CBS)
· ROYAL PAINS (USA)
· WHITE COLLAR (USA)
· WWE RAW (USA)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.