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[04/11/11 - 08:44 AM]
Sunday's Broadcast Ratings: Masters Finale Lifts CBS
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, april 10, 2011)

Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (11.19 million viewers, #1; adults 18-49: 2.6, #1) slipped into the top spot on Sunday thanks to its mix of "PGA Overrun" (13.38 million viewers, #1; adults 18-49: 2.6, #5) followed by (half-hour results only) "60 Minutes" (12.07 million viewers, #2; adults 18-49: 2.4, #T6), "The Amazing Race: Unfinished Business" (10.30 million viewers, #4; adults 18-49: 2.9, #T2), "Undercover Boss" (10.94 million viewers, #3; adults 18-49: 2.9, #T2) and "CSI: Miami" (9.54 million viewers, #5; adults 18-49: 2.3, #T8).

FOX (4.34 million viewers, #4; adults 18-49: 2.1, #2) then claimed the silver with an encore of "The Cleveland Show" (2.11 million viewers, #17; adults 18-49: 1.0, #16) alongside new episodes of "American Dad" (3.33 million viewers, #16; adults 18-49: 1.6, #14), "The Simpsons" (5.00 million viewers, #11; adults 18-49: 2.3, #T8), "Bob's Burgers" (4.00 million viewers, #14; adults 18-49: 1.9, #11), "Family Guy" (6.61 million viewers, #9; adults 18-49: 3.3, #1) and "The Cleveland Show" (4.99 million viewers, #12; adults 18-49: 2.4, #T6).

Next up was NBC (6.00 million viewers, #3; adults 18-49: 2.0, #3) with fresh installments of "Dateline NBC" (4.35 million viewers, #13; adults 18-49: 0.9, #17), "America's Next Great Restaurnt" (3.48 million viewers, #15; adults 18-49: 1.2, #15) - a season low - and "The Celebrity Apprentice" (8.09 million viewers, #7; adults 18-49: 2.9, #T2).

And finally, ABC (7.20 million viewers, #2; adults 18-49: 1.9, #4) closed out the night with a repeat of "America's Funniest Home Videos" (6.63 million viewers, #8; adults 18-49: 1.7, #13), the season finale of "Secret Millionaire" (9.14 million viewers, #6; adults 18-49: 2.3, #T8) - also a season low - and a two-hour "Brothers & Sisters" (6.51 million viewers, #10; adults 18-49: 1.8, #12).

Week-to-week changes (adults 18-49): 60 Minutes (60.00%), The Cleveland Show (9.10%), American Dad (0.00%), Family Guy (-2.90% vs. 3/20/11), The Celebrity Apprentice (-3.30%), Undercover Boss (-9.40% vs. 3/27/11), The Amazing Race 17 (-9.40% vs. 3/27/11), Dateline NBC (-10.00%), Secret Millionaire (-11.50%), Bob's Burgers (-13.60% vs. 3/27/11), America's Next Great Restaurnt (-14.30%), CSI: Miami (-14.80% vs. 3/27/11), The Simpsons (-17.90% vs. 3/27/11), Brothers & Sisters (-18.20% vs. 3/6/11).


Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/11/10):

CBS (13.08 million viewers, #1; adults 18-49: 3.3, #1) claimed the top spot on Sunday with (based on half-hour results only) a "PGA Overrun" (15.82 million viewers, #1; adults 18-49: 3.4, #T3) overrun followed by "60 Minutes" (13.89 million viewers, #2; adults 18-49: 3.1, #5), "The Amazing Race 16" (12.41 million viewers, #4; adults 18-49: 3.5, #2), the season finale of "Undercover Boss" (13.42 million viewers, #3; adults 18-49: 3.7, #1) and a new "Cold Case" (9.43 million viewers, #5; adults 18-49: 2.2, #13).

The silver then went to ABC (8.13 million viewers, #2; adults 18-49: 2.2, #T2) with new episodes of "America's Funniest Home Videos" (6.37 million viewers, #11; adults 18-49: 1.6, #14), "Extreme Makeover: Home Edition" (8.54 million viewers, #8; adults 18-49: 2.4, #T10), "Brothers & Sisters" (8.57 million viewers, #7; adults 18-49: 2.4, #T10) and a second "Brothers & Sisters" (9.03 million viewers, #6; adults 18-49: 2.6, #T7).

Next up was FOX (4.59 million viewers, #4; adults 18-49: 2.2, #T2) with its revised lineup of "'Til Death" (1.93 million viewers, #18; adults 18-49: 0.8, #T17), a repeat of "The Simpsons" (2.49 million viewers, #17; adults 18-49: 1.1, #16), new episodes of "The Simpsons" (5.65 million viewers, #12; adults 18-49: 2.7, #6), "The Cleveland Show" (5.45 million viewers, #13; adults 18-49: 2.6, #T7), "Family Guy" (6.93 million viewers, #9; adults 18-49: 3.4, #T3) and the return of "American Dad" (5.09 million viewers, #14; adults 18-49: 2.4, #T10).

And finally, a new "Dateline NBC" (3.74 million viewers, #16; adults 18-49: 0.8, #T17), a repeat of "Minute to Win It" (4.54 million viewers, #15; adults 18-49: 1.4, #15) and a new "The Celebrity Apprentice" (6.65 million viewers, #10; adults 18-49: 2.5, #9) on NBC (5.40 million viewers, #3; adults 18-49: 1.8, #4) rounded out the evening.

Source: Nielsen Media Research





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