SECOND-MOST VIEWERS IN 10 YEARS WATCH CBS SPORTS' MASTERS(R) AS ESTIMATED 42.3 MILLION VIEW ALL-OR-PART OF WEEKEND COVERAGE
An estimated 42.3 million viewers (Persons 2+) watched CBS Sports' third- and final-round coverage of the 2011 Masters on Saturday, April 9 and Sunday, April 10, making it the second largest number of viewers to watch all-or-part of the Network's weekend coverage of the Masters in 10 years.
Sunday's final round was watched in all-or-part by 35.8 million viewers (Persons 2+) and Saturday's third round was watched in all-or-part by 21.2 million (Persons 2+). Both Saturday and Sunday was watched in all-or-part by the third largest number of viewers in 10 years.
Sunday's final round coverage earned an average preliminary national household rating/share of 9.5/20, third to last year's 10.7/24 and 2005's 9.8/22 as the highest-rated Masters final round in 10 years.
Saturday's third-round coverage earned an average preliminary national household rating/share of 6.5/15, second to last year's 6.7/17 as the second highest-rated Masters third round in 10 years.