[04/15/11 - 04:11 PM]
For the Second Week in a Row, "Randy Jackson Presents America's Best Dance Crew" Is the Number One Cable Series on Thursday Night Among P12-34
MTV spins the numbers for Thursday, April 14.

[via press release from MTV]


Santa Monica, CA (April 15) - MTV's "Randy Jackson Presents America's Best Dance Crew" ("ABDC") ranked #1 in its time period across all of television among P12-34, and was the #1 original cable series of the night in the demo. Thursday's telecast averaged a 2.0 rating and delivered 2.4 million total viewers. In addition, it posted the second highest rating in "ABDC" history among female teens, with a 4.2 rating in the demo.

Next Thursday, April 21 at 10:00 p.m. ET/PT, the remaining eight crews will compete, and perform to the music and style of the Black Eyed Peas.

Season Six of "America's Best Dance Crew" is the "Season of the Superstars" and, for the first time ever, each episode is themed to a popular celebrity artist. Ten new dance crews are taking the stage this season to create dances to master mixes of the artist of the week, incorporating all aspects of the artist's style - from wardrobe, inspiration and emotion to groundbreaking choreography and skills. Special guest appearances include Ke$ha, Black Eyed Peas, Katy Perry and Justin Bieber. Themed episodes will be inspired by the hottest names in music including Rihanna, Lil Wayne and more!

"America's Best Dance Crew" is hosted by Mario Lopez and shot on location in Los Angeles as dance crews perform their hottest moves for dance supremacy and a $100,000 cash prize. Every performance-themed episode gives insight into the crews' emotion, spirit and inspiration as they step up to the challenge and show off their groundbreaking choreography and skills. Viewers from around the country choose their favorite crews via text messaging, phone and online voting. The two crews with the least number of votes will be up for elimination with judges making the final call on which crew will be sent home. One crew will be eliminated each week, ultimately revealing the nation's best dance crew.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Warner Horizon Television:

Warner Horizon Television (WHTV) is one of the entertainment industry's fastest-growing television companies, specializing in the creation of scripted series for the cable marketplace, and primetime reality series for both network and cable. Founded in 2006, this second production entity allows the Warner Bros. Television Group to expand its programming offerings and explore creative options made possible under a new business model. WHTV is currently producing more than a dozen projects. Its unscripted shows include "The Bachelor," "The Bachelorette," "Bachelor Pad" and the upcoming "Take the Money and Run" for ABC, "The Voice" for NBC and "Randy Jackson Presents America's Best Dance Crew" for MTV, among others. Scripted programs from WHTV include "Rizzoli & Isles" and "Memphis Beat" for TNT and "Pretty Little Liars" and the upcoming "The Lying Game" for ABC Family, among others.

Source: The Nielsen Company. Live+SD P12-34 coverage ratings. 04/14/11.

  [april 2011]  


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