or


[04/26/11 - 12:10 PM]
Disney XD Delivers its Best April on Record in Total Day and Prime
Disney XD spins the numbers for the month of April.

[via press release from Disney XD]

Ratings Highlights for April 2011 -- Final National Ratings

Disney XD Delivers its Best April on Record in Total Day and Prime

~Emerges as Cable's Growth Leader Among All Kid-Targeting Networks

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Target 6-11 and 9-14 Demographics

~More Than Doubles Nicktoons in Total Day in Target Demos

April 2011 - Total Day

Powered by all-around solid performances of its key series, most notably "Zeke and Luther" and "Pair of Kings," Disney XD delivered its most-watched April in the network's history in Total Day in Total Viewers (289,000), Kids 6-14 (151,000), Boys 6-14 (95,000), Kids 6-11 (120,000), Boys 6-11 (76,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000), standing as the year-to-year growth leader among all kid cable networks with across-the-board double-digit percent gains.

· Impressively, Disney XD joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in the 6-11 and 9-14 demos.

· Disney XD increased its audience year to year by 42% in Kids 6-14 (151,000 vs. 106,000), by 34% in Boys 6-14 (95,000 vs. 71,000), by 41% in Kids 6-11 (120,000 vs. 85,000), by 36% in Boys 6-11 (76,000 vs. 56,000), by 47% in Tweens 9-14 (97,000 vs. 66,000) and by 45% in Boys 9-14 (64,000 vs. 44,000).

· Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD held considerable double- and triple-digit percent advantages over Nicktoons in Total Day among Kids 6-14 (99% - 151,000 vs. 76,000), Boys 6-14 (64% - 95,000 vs. 58,000), Kids 6-11 (107% - 120,000 vs. 58,000), Boys 6-11 (73% - 76,000 vs. 44,000), Tweens 9-14 (106% - 97,000 vs. 47,000) and Boys 9-14 (83% - 64,000 vs. 35,000).

April 2011 - Prime

Disney XD posted all-time April highs in Prime across all demos -- Total Viewers (321,000), Kids 6-14 (181,000), Boys 6-14 (118,000), Kids 6-11 (144,000), Boys 6-11 (96,000), Tweens 9-14 (115,000) and Boys 9-14 (78,000) -- and with the exception of Boys 9-14, where it placed just behind Disney Channel, posted the biggest year-to-year increases of any kid-targeting network.

· Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 181,000 vs. 134,000), Boys 6-14 (+30% - 118,000 vs. 91,000), Kids 6-11 (+37% - 144,000 vs. 105,000), Boys 6-11 (+37% - 96,000 vs. 70,000), Tweens 9-14 (+34% - 115,000 vs. 86,000) and Boys 9-14 (+30% - 78,000 vs. 60,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 26th consecutive month among Kids 6-11, and 26th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 48% among Kids 6-14 (181,000 vs. 122,000), by 24% in Boys 6-14 (118,000 vs. 95,000), by 43% among Kids 6-11 (144,000 vs. 101,000), by 20% in Boys 6-11 (96,000 vs. 80,000), by 74% among Tweens 9-14 (115,000 vs. 66,000) and by 56% among Boys 9-14 (78,000 vs. 50,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. April 2011: 3/28/11-4/24/11, most current; April 2010: 3/29/10-4/25/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [april 2011]  
S
M
T
W
T
F
S
     


· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)









most recent ratings | view all posts
[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.