or


[04/26/11 - 02:14 PM]
NBA Playoffs Viewership up 27 Percent on ABC; 23 Percent on ESPN
ABC and ESPN spin the numbers for their NBA postseason coverage to date.

[via press release from ESPN]

NBA Playoffs Viewership up 27 Percent on ABC; 23 Percent on ESPN

The NBA Playoffs on ABC have averaged 5,844,000 viewers through three postseason broadcasts, an increase of 27 percent over 4,601,000 for the same time period last year, according to Nielsen. The corresponding 4,236,000 household impressions are up 22 percent compared to 3,463,000 in 2010 and the 3.7 rating is a 23 percent improvement over last year's 3.0 rating.

Through seven telecasts, ESPN is averaging 3,582,000 viewers, a 23 percent increase over 2,914,000 for the same number of telecasts last year. ESPN's 2,644,000 household impressions are up 20 percent over last year's 2,195,000 and the 2.6 rating is an improvement of 18 percent compared to the 2.2 rating in 2010.

ESPN and ABC are also seeing double-digit growth across all key demos: ESPN - up 26 percent among men 18-34 (2.9 vs. 2.3); 24 percent in men 18-49 (2.6 vs. 2.1); and 19 percent in men 25-54 (2.5 vs. 2.1); ABC - up 19 percent in men 18-34 (3.1 vs. 2.6); 28 percent in men 18-49 (3.2 vs. 2.5); and 23 percent in men 25-54 (3.2 vs. 2.6).

Coverage of the NBA Playoffs on ESPN and ABC - the home of The Finals - continues this weekend.

Audience Increases Across ESPN3.com, ESPN.com & ESPN Mobile TV

ESPN3.com's total minutes of consumption over the first round of the postseason has jumped 281 percent compared to the same time period last year. Additionally, the Chicago Bulls vs. Indiana Pacers, Game 1, registered the most unique views ever for an NBA game on ESPN3.com.

Since April 16, ESPN.com's NBA section has seen a 36 percent increase in total minutes spent; 29 percent in page visits; 27 percent in page views; and 27 percent in daily unique visitors compared to the same time frame last postseason.

ESPN Mobile TV's NBA section has also netted increases in total minutes spent (up 81 percent); visits (up 70 percent); page views (up 67 percent) and daily unique visitors (up 57 percent) over last year.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.