or


[04/26/11 - 02:14 PM]
NBA Playoffs Viewership up 27 Percent on ABC; 23 Percent on ESPN
ABC and ESPN spin the numbers for their NBA postseason coverage to date.

[via press release from ESPN]

NBA Playoffs Viewership up 27 Percent on ABC; 23 Percent on ESPN

The NBA Playoffs on ABC have averaged 5,844,000 viewers through three postseason broadcasts, an increase of 27 percent over 4,601,000 for the same time period last year, according to Nielsen. The corresponding 4,236,000 household impressions are up 22 percent compared to 3,463,000 in 2010 and the 3.7 rating is a 23 percent improvement over last year's 3.0 rating.

Through seven telecasts, ESPN is averaging 3,582,000 viewers, a 23 percent increase over 2,914,000 for the same number of telecasts last year. ESPN's 2,644,000 household impressions are up 20 percent over last year's 2,195,000 and the 2.6 rating is an improvement of 18 percent compared to the 2.2 rating in 2010.

ESPN and ABC are also seeing double-digit growth across all key demos: ESPN - up 26 percent among men 18-34 (2.9 vs. 2.3); 24 percent in men 18-49 (2.6 vs. 2.1); and 19 percent in men 25-54 (2.5 vs. 2.1); ABC - up 19 percent in men 18-34 (3.1 vs. 2.6); 28 percent in men 18-49 (3.2 vs. 2.5); and 23 percent in men 25-54 (3.2 vs. 2.6).

Coverage of the NBA Playoffs on ESPN and ABC - the home of The Finals - continues this weekend.

Audience Increases Across ESPN3.com, ESPN.com & ESPN Mobile TV

ESPN3.com's total minutes of consumption over the first round of the postseason has jumped 281 percent compared to the same time period last year. Additionally, the Chicago Bulls vs. Indiana Pacers, Game 1, registered the most unique views ever for an NBA game on ESPN3.com.

Since April 16, ESPN.com's NBA section has seen a 36 percent increase in total minutes spent; 29 percent in page visits; 27 percent in page views; and 27 percent in daily unique visitors compared to the same time frame last postseason.

ESPN Mobile TV's NBA section has also netted increases in total minutes spent (up 81 percent); visits (up 70 percent); page views (up 67 percent) and daily unique visitors (up 57 percent) over last year.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/24/18 - 08:14 AM]
Monday's Broadcast Ratings: NBC, "Voice" Edge ABC, "Idol"
The Peacock holds off the Alphabet in both total viewers and adults 18-49 by a slim margin.

[04/23/18 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Reclaim Demo Crown
The Alphabet tops the night among adults 18-49 while CBS is the most-watched network.

[04/22/18 - 08:48 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Demo Honors with NASCAR, NHL
Said duo leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/21/18 - 08:31 AM]
Friday's Broadcast Ratings: FOX, "MasterChef Junior" Claim Top Demo Spot
The network edges both CBS and NBC in a tight race among adults 18-49.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.