or


[04/27/11 - 12:47 PM]
The Walt Disney Company's Disney Channel, Disney Junior and Disney XD Pacing at Record Levels in 2011
The Disney cable networks spin the numbers for the year to date.

[via press release from Disney Channel]

Ratings Highlights for 2011 To Date and April 2011 Final National Ratings

Disney Channel Pacing at All-Time Highs in 2011 to Date

~ TV's No. 1 Network in Total Day in Tweens for 12 Consecutive Months

~ Grows its Delivery Year to Year for 6th Consecutive Month

~"Shake It Up" and "Wizards of Waverly Place" Tie as TV's No. 1 Series

~"Lemonade Mouth" is Cable's No. 1 Original Movie of the Year

Disney Junior Setting Records for Disney Channel Launch to Date

~ "Jake and the Never Land Pirates" is TV's No. 1 Series with Preschoolers

~Outperforms Year-Ago Levels by Double-Digit Percent Margins

Disney XD Delivering at Record Levels in 2011 to Date

~April's Growth Leader Among All Kid-Targeting Networks

~ Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel April as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Kids 6-11 and Tweens 9-14

Disney Channel 2011 To Date/April 2011 Highlights:

Delivering at record levels in 2011 to date in both Prime and Total Day after a record setting year in 2010, Disney Channel posted its best April ever, standing as TV's No. 1 network in Total Day in Tweens 9-14 for the 12th consecutive month.

Moreover, April 2011 marked Disney Channel's 6th straight month posting year-over-year gains in Total Day in Total Viewers, Kids 6-11 and Tweens 9-14 - the longest streak among fully distributed kid cable networks.

In Prime, Disney Channel extended its No. 1 streak to 74 consecutive months in Kids 6-11 and to 72 straight months in Tweens 9-14, and placed No. 2 in Total Viewers for the 3rd month in a row.

· "Shake It Up" and "Wizards of Waverly Place" are tied as TV's No. 1 series of 2011 to date in Kids 6-11 (1.9 million/7.6 rating apiece) and Tweens 9-14 (1.7 million/6.9 rating apiece).

· This continues Disney Channel's tradition of delivering the No. 1 TV/Cable series in each of the past 5 years (2006-2010).

· "Lemonade Mouth" ranks as the year's No. 1 cable TV original movie in Total Viewers (5.7 million), with over half of its Adults 18-49 (53%) watching the premiere with a Kid 6-14.

Disney Junior Launch to Date/April 2011 Highlights:

Launching on February 14, 2011, Disney Channel's rebranded preschooler block, Disney Junior, is pacing at all-time highs to date vs. equivalent historic periods in Total Viewers (1.3 million), Kids 2-5 (451,000/2.7 rating), Boys 2-5 (248,000/2.9 rating) and Girls 2-5 (204,000/2.5 rating), posting double-digit percent increases over year-ago levels, far exceeding Nick Jr.'s growth during the same period.

· Year to year, Disney Junior is up by 18% in Total Viewers (1.3 million vs. 1.1 million), by 38% in Kids 2-5 (451,000 vs. 327,000), by 49% in Boys 2-5 (248,000 vs. 167,000), by 28% in Girls 2-5 (204,000 vs. 160,000) and by 8% in Women 18-49 (243,000 vs. 225,000).

· Disney Junior's double-digit percent gains far exceed Nick Jr.'s year-to-year increases in the daypart: +5% in Kids 2-5, +9% in Boys 2-5 and +2% in Girls 2-5.

· 2011 to date, "Jake and the Never Land Pirates" is TV's No. 1 series among Kids 2-5 and Boys 2-5, and is pacing as Disney Channel's No. 1 preschool series of all time through its first 17 original episodes in Total Viewers (2.3 million), Kids 2-5, Boys 2-5 and Women 18-49.

· In April 2011, "Jake" was TV's No. 1 series among Kids 2-5 for the 3rd consecutive month, with the series accounting for the Top 5 preschool telecasts, and 7 of the Top 10 overall.

· "Jake" is the most co-viewed series among all Disney Junior and Nickelodeon preschool block series, with 49% of Moms watching with their preschooler.

Disney XD 2011 To Date/April 2011 Highlights:

Coming off its most-watched year on record in 2010 and powered by an ever-expanding roster of original content, Disney XD is pacing at all-time annual highs in 2011 to date in Total Day in Total Viewers (288,000) and across all kid and boy demographics, specifically Kids 6-14 (148,000) and Boys 6-14 (95,000), driven by personal monthly bests in January, February, March and April. These record pacing results and monthly-best achievements are echoed in Prime: Total Viewers (334,000), Kids 6-14 (187,000) and Boys 6-14 (126,000).

Competitively, 2011 to date Disney XD holds a definitive double-digit percent advantage over Nicktoons across the board - Total Day: +80% in Kids 6-14 and +58% in Boys 6-14; Prime: +41% in Kids 6-14 and +21% in Boys 6-14.

· Disney XD was the biggest gainer among all kid cable networks in April 2011 and joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in Total Day in the 6-11 and 9-14 demos.

· In fact, Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks, and 26th straight month in Prime in the target demos, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

Source: NMR, U.S. ratings, Disney Junior: M-F, 4:00 a.m. - 2:00 p.m.; SS, 4: a.m. - 9:00 a.m. 2011 to date: 12/27/10-4/24/11; 2010 Equivalent: 12/28/09-4/25/10; April 2011: 3/27/11-4/24/11; April 10: 3/28/10-4/25/10; DJ Launch to date: 2/14/11-4/24/11; PD Year-Ago: 2/15/10-4/25/10.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)











most recent ratings | view all posts
[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.