or


[05/11/11 - 03:20 PM]
"Becoming Chaz" Launches OWN Documentary Club Ranking Fifth Among All Ad-Supported Cable
OWN spins the numbers for Tuesday, May 10.

[via press release from OWN]

"BECOMING CHAZ" LAUNCHES OWN DOCUMENTARY CLUB RANKING FIFTH AMONG ALL AD-SUPPORTED CABLE

OWN: Oprah Winfrey Network launched the OWN Documentary Club Tuesday night with the world television premiere of "Becoming Chaz" (May 11 from 9-10:30 p.m. ET/PT) ranking fifth in its time period among all ad-supported cable networks in the key female demo (.68 W25-54 rating). The network also scored triple digit growth across all key demos versus year ago Discovery Health numbers (+162% W25-54).

Immediately following the documentary premiere, OWN Documentary Club collaborator Rosie O'Donnell hosted "The Doc Club with Rosie O'Donnell" a conversation with Chaz Bono and girlfriend Jennifer Elia, taking questions from the audience and at-home callers. "The Doc Club with Rosie O'Donnell" (10:30-11:30 p.m. ET/PT) posted a .45 W25-54 rating and saw double-digit growth in the key female demo versus year ago Discovery Health numbers (+96% W25-54).

"This is a fantastic debut for the OWN Documentary Club," said Lisa Erspamer, chief creative officer, OWN. "We are pleased viewers tuned in to follow along with Chaz on his journey and continued with Rosie for the in-depth discussion."

Tuesday, May 10, 2011

Becoming Chaz (9 PM)
· .68 W25-54/ .68 HH/ 705,000 P2+.
· Growth vs. DHLTH benchmarks: +162% W25-54, +143% HH, +137% P2+ versus YAGO May '10.
· Ranked #5 among ad-supported cable networks in the time period.

The Doc Club with Rosie O'Donnell (10:30PM)
· .45 W25-54/ .42 HH/ 428,000 P2+.
· Growth vs. DHLTH benchmarks: +96% W25-54, +50% HH, +60% P2+ versus YAGO May '10.
· Ranked #11 among ad-supported cable networks in the time period.

Competitive performance W25-54 average from 9-10:30 p.m.
1. TNT: NBA Playoffs - 1.23 W25-54
2. USA: "Law & Order SVU" - 1.16 W25-54
3. Discovery: "Deadliest Catch;" "Swamp Brothers" - 1.15 W25-54
4. MTV: "16 and Pregnant"; "Worst. Prom. Ever." - .81 W25-54
5. OWN: "Becoming Chaz" - .68 W25-54

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

OWN Documentary Club aims to engage audiences in the same manner that Oprah's Book Club significantly changed the reading habits of the country, and was created to spotlight cinematic documentaries that inspire and entertain. Rosie O'Donnell is a collaborator for the OWN Documentary Club selecting key films and hosting specials that inspire deeper conversations.

The network's upcoming OWN Documentary Club films will include Sons of Perdition (June 2), Serving Life (July 28), and Life 2.0 (August).





  [may 2011]  
S
M
T
W
T
F
S


· 16 & PREGNANT (MTV)
· DEADLIEST CATCH (DISCOVERY)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SWAMP BROTHERS (DISCOVERY)
· WORST PROM EVER (MTV)





most recent ratings | view all posts
[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.