or


[06/01/11 - 11:58 AM]
Disney XD Records its Best May Ever in Total Day and Prime
Disney XD spins the numbers for the month of May.

[via press release from Disney XD]

Ratings Highlights for May 2011 -- Final National Ratings

Disney XD Records its Best May Ever in Total Day and Prime

~Is Cable's Growth Leader Among All Kid Networks for the 2nd Straight Month

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~"Pair of Kings" and "Zeke and Luther" Hit Series and Time Period Highs

~More Than Doubles Nicktoons in Total Day in Target Demos

May 2011 - Total Day

Lifted by record setting performances by key original series "Pair of Kings" and "Zeke and Luther," Disney XD posted its biggest May in the network's history in Total Day across the board -- Total Viewers (256,000), Kids 6-14 (132,000), Boys 6-14 (84,000), Kids 6-11 (106,000), Boys 6-11 (67,000), Tweens 9-14 (85,000) and Boys 9-14 (55,000) -- and with double-digit percent gains, emerged as the month's year-to-year growth leader among all kid cable networks for the 2nd consecutive month.

· Disney XD increased its audience year to year by 27% in Kids 6-14 (132,000 vs. 104,000), by 24% in Boys 6-14 (84,000 vs. 68,000), by 26% in Kids 6-11 (106,000 vs. 84,000), by 22% in Boys 6-11 (67,000 vs. 55,000), by 37% in Tweens 9-14 (85,000 vs. 62,000) and by 31% in Boys 9-14 (55,000 vs. 42,000).

· Disney XD has grown its Total Day audience year to year for 29 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD surpassed Nicktoons by considerable double-digit percentages in Total Day among Kids 6-14 (71% - 132,000 vs. 77,000), Boys 6-14 (50% - 84,000 vs. 56,000), Kids 6-11 (80% - 106,000 vs. 59,000), Boys 6-11 (60% - 67,000 vs. 42,000), Tweens 9-14 (85% - 85,000 vs. 46,000) and Boys 9-14 (67% - 55,000 vs. 33,000).

May 2011 - Prime

Disney XD posted all-time May highs in Prime across all demos -- Total Viewers (320,000), Kids 6-14 (183,000), Boys 6-14 (123,000), Kids 6-11 (145,000), Boys 6-11 (100,000), Tweens 9-14 (120,000) and Boys 9-14 (81,000), posting the biggest year-to-year increases of any kid-targeting network.

· Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 183,000 vs. 136,000), Boys 6-14 (+35% - 123,000 vs. 91,000), Kids 6-11 (+37% - 145,000 vs. 106,000), Boys 6-11 (+45% - 100,000 vs. 69,000), Tweens 9-14 (+45% - 120,000 vs. 83,000) and Boys 9-14 (+40% - 81,000 vs. 58,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 29th consecutive month among Kids 6-11, and 27th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 5 months, and in 9 of the previous 10 months overall.

· Disney XD again dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 44% among Kids 6-14 (183,000 vs. 127,000), by 29% in Boys 6-14 (123,000 vs. 95,000), by 41% among Kids 6-11 (145,000 vs. 103,000), by 32% in Boys 6-11 (100,000 vs. 76,000), by 76% among Tweens 9-14 (120,000 vs. 68,000) and by 65% among Boys 9-14 (81,000 vs. 49,000).

Programming Highlights

· On Monday, May 2, "Pair of Kings" (8:00 - 8:30 p.m.) hit series highs in Total Viewers (1.13 million), Kids 6-14 (777,000), Boys 6-14 (436,000), Kids 6-11 (584,000), Tweens 9-14 (608,000) and Boys 9-14 (351,000), becoming the channel's No. 1 original series telecast of all time and posting time period highs among Kids 6-14, Boys 6-14 and Tweens 9-14.

· Also on Monday, May 2, the 3rd season debut of "Zeke and Luther" (8:30 - 9:00 p.m.) hit series and time period highs among Boys 9-14 (308,000), and became the series' No. 2 telecast ever in Kids 6-14 (630,000), Boys 6-14 (397,000), Kids 6-11 (509,000), Boys 6-11 (309,000) and Tweens 9-14 (492,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. May 2011: 4/25/11-5/29/11, most current; May 2010: 4/26/10-5/30/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [june 2011]  
S
M
T
W
T
F
S
   


· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.