or


[06/28/11 - 12:19 PM]
Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 2Q 2011 -- Final National Ratings

Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11

~Grows Delivery Year to Year for 10th Straight Quarter - Dates Back to Network's Launch

~June 20 "Kickin' It" Telecast is Disney XD's No. 1 Original Series Telecast of All Time

~"Pair of Kings" and "Zeke and Luther" Garner Series Highs in Target Demos

2Q 2011

During 2Q11, Disney XD delivered its No. 1 quarter in the network's history in Total Day (includes Toon Disney) in Total Viewers (306,000) and across all key kid targets: Kids 6-14 (163,000), Boys 6-14 (101,000), Kids 6-11 (131,000), Boys 6-11 (82,000), Tweens 9-14 (104,000) and Tween Boys (67,000).

In Prime, 2Q11 also wrapped as Disney XD's No. 1 quarter on record among Kids 6-14 (199,000), Boys 6-14 (130,000), Kids 6-11 (159,000), Boys 6-11 (106,000), Tweens 9-14 (128,000) and Boys 9-14 (85,000), and its 2nd-most-watched quarter ever in Total Viewers (346,000), behind only holiday-fueled 4Q10.

Impressively, 2Q11 marked Disney XD's 10th consecutive quarter growing its Total Day and Prime audience among its key kid and boy demos - dates back to 1Q09, the quarter Disney XD launched.

· In Total Day, DXD doubled Nicktoons among Tweens 9-14 (104,000 vs. 52,000), and again held the definitive edge in all remaining kid demos: Kids 6-14 (92% - 163,000 vs. 85,000), Boys 6-14 (60% - 101,000 vs. 63,000), Kids 6-11 (98% - 131,000 vs. 66,000), Boys 6-11 (71% - 82,000 vs. 48,000) and Tween Boys (76% - 67,000 vs. 38,000).

· In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 47% in Kids 6-14 (199,000 vs. 135,000), by 25% in Boys 6-14 (130,000 vs. 104,000), by 43% among Kids 6-11 (159,000 vs. 111,000), by 23% in Boys 6-11 (106,000 vs. 86,000), by 71% among Tweens 9-14 (128,000 vs. 75,000) and by 52% among Tween Boys (85,000 vs. 56,000).

Programming Highlights

· On June 20, one week after its record setting premiere, the fifth airing of "Kickin' It" hit series highs across all demos to rank as Disney XD's No. 1 original series telecast of all time in Kids 6-14 (819,000), Kids 6-11 (684,000) and Tweens 9-14 (567,000), and its No. 1 live-action telecast of all time in Total Viewers (1.2 million).

· On Monday, May 2, "Pair of Kings" posted series highs across the board: Total Viewers (970,000), Kids 6-14 (641,000), Boys 6-14 (378,000), Kids 6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).

· Also on Monday, May 2, "Zeke and Luther" posted a series high in Boys 9-14 (270,000), delivered its No. 2 telecast of all time in Kids 6-14 (544,000), Boys 6-14 (353,000), Kids 6-11 (433,000), Boys 6-11 (272,000) and Tweens 9-14 (414,000), and became the show's No. 3 telecast of all time in Total Viewers (751,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, 2Q11: 3/28/11-6/26/11; 2Q10: 3/29/10-6/25/10.





  [june 2011]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[06/19/13 - 03:04 PM]
ABC Family's "Twisted" Grows by Double Digits; "Pretty Little Liars" Is Tuesday's #1 Scripted TV Telecast in Core 18-34 and 12-34 Demos
ABC Family spins the numbers for Tuesday, June 18.

[06/19/13 - 08:41 AM]
Tuesday's Broadcast Ratings: "The Voice" Finale Falls Short of the NBA Finals
ABC's coverage of Game 6 dominates the night, posting gains from the year-ago telecast of Game 4.

[06/19/13 - 08:35 AM]
"48 Hours" First at 10:00 PM in Adults 25-54, Adults 18-49, Viewers and Households
CBS spins the numbers for Saturday, June 15.

[06/19/13 - 07:45 AM]
Second Highest-Rated NBA Finals Game 6 Ever on ABC
ABC spins the numbers for Tuesday, June 18.

[06/18/13 - 05:24 PM]
Monday's Cable Ratings: "WWE Raw," Stanley Cup Finals Top Charts
Plus: numbers for TLC's "Honey Do," HBO's "Love, Marilyn" and TBS's "Deon Cole's Black Box."

[06/18/13 - 04:15 PM]
Sunday's Cable Ratings: "True Blood" Returns on Top for HBO
Plus: numbers for Showtime's "The Borgias," OWN's "Oprah's Master Class" and AMC's "The Killing."

[06/18/13 - 04:10 PM]
Saturday's Cable Ratings: NBC Sports Network Tops Charts with Stanley Cup Finals
Plus: numbers for Lifetime's "Gone Missing," Hallmark's "Notes from Dad" and TNT's "AFI Life Achievement Award: A Tribute to Mel Brooks."

[06/18/13 - 03:27 PM]
Bruins-Blackhawks Game 3 Is Most-Watched NHL Game in NBC Sports Network History
NBC Sports Network spins the numbers for Monday, June 17.

[06/18/13 - 03:08 PM]
Discovery Channel's "Fast N' Loud" Scores Series' Highest-Rated Episode on June 17th
Discovery spins the numbers for Monday, June 17.

[06/18/13 - 02:33 PM]
Bravo Media's "Newlyweds: The First Year" Earns Highest-Rated Episode of the Series with 1.3 Million Total Viewers
Bravo spins the numbers for Monday, June 17.

[06/18/13 - 12:35 PM]
NBC Second in Primetime June 10-16, But #1 Among Entertainment Programs as "Voice," "America's Got Talent" Are Top Non-Sports Shows
NBC spins the numbers for the week of June 10-16.

[06/18/13 - 12:11 PM]
ABC Family Is the Week's #1 Cable TV Network in Prime in Women 18-34
ABC Family spins the numbers for the week of June 10-16.

[06/18/13 - 11:27 AM]
Disney Channel Skyrockets to 23 Weeks Highs, Sweeping Key Kids for 3rd Straight Week; Disney Junior's "Sofia the First" Is #1 Cable TV Telecast in Kids 2-5
Disney Channel spins the numbers for the week of June 10-16.

[06/18/13 - 10:18 AM]
Second-Season Premiere of the Hit Drama "Major Crimes" Tops the Charts as the Week's #1 Program on Basic Cable
Turner spins the numbers for the week of June 10-16.

[06/18/13 - 09:57 AM]
ABC Leads in Viewers and Young Adults, Finishing No. 1 for the 4th Time In 5 Weeks in Adults 18-49
ABC spins the numbers for the week of June 10-16.