or


[06/28/11 - 12:19 PM]
Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 2Q 2011 -- Final National Ratings

Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11

~Grows Delivery Year to Year for 10th Straight Quarter - Dates Back to Network's Launch

~June 20 "Kickin' It" Telecast is Disney XD's No. 1 Original Series Telecast of All Time

~"Pair of Kings" and "Zeke and Luther" Garner Series Highs in Target Demos

2Q 2011

During 2Q11, Disney XD delivered its No. 1 quarter in the network's history in Total Day (includes Toon Disney) in Total Viewers (306,000) and across all key kid targets: Kids 6-14 (163,000), Boys 6-14 (101,000), Kids 6-11 (131,000), Boys 6-11 (82,000), Tweens 9-14 (104,000) and Tween Boys (67,000).

In Prime, 2Q11 also wrapped as Disney XD's No. 1 quarter on record among Kids 6-14 (199,000), Boys 6-14 (130,000), Kids 6-11 (159,000), Boys 6-11 (106,000), Tweens 9-14 (128,000) and Boys 9-14 (85,000), and its 2nd-most-watched quarter ever in Total Viewers (346,000), behind only holiday-fueled 4Q10.

Impressively, 2Q11 marked Disney XD's 10th consecutive quarter growing its Total Day and Prime audience among its key kid and boy demos - dates back to 1Q09, the quarter Disney XD launched.

· In Total Day, DXD doubled Nicktoons among Tweens 9-14 (104,000 vs. 52,000), and again held the definitive edge in all remaining kid demos: Kids 6-14 (92% - 163,000 vs. 85,000), Boys 6-14 (60% - 101,000 vs. 63,000), Kids 6-11 (98% - 131,000 vs. 66,000), Boys 6-11 (71% - 82,000 vs. 48,000) and Tween Boys (76% - 67,000 vs. 38,000).

· In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 47% in Kids 6-14 (199,000 vs. 135,000), by 25% in Boys 6-14 (130,000 vs. 104,000), by 43% among Kids 6-11 (159,000 vs. 111,000), by 23% in Boys 6-11 (106,000 vs. 86,000), by 71% among Tweens 9-14 (128,000 vs. 75,000) and by 52% among Tween Boys (85,000 vs. 56,000).

Programming Highlights

· On June 20, one week after its record setting premiere, the fifth airing of "Kickin' It" hit series highs across all demos to rank as Disney XD's No. 1 original series telecast of all time in Kids 6-14 (819,000), Kids 6-11 (684,000) and Tweens 9-14 (567,000), and its No. 1 live-action telecast of all time in Total Viewers (1.2 million).

· On Monday, May 2, "Pair of Kings" posted series highs across the board: Total Viewers (970,000), Kids 6-14 (641,000), Boys 6-14 (378,000), Kids 6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).

· Also on Monday, May 2, "Zeke and Luther" posted a series high in Boys 9-14 (270,000), delivered its No. 2 telecast of all time in Kids 6-14 (544,000), Boys 6-14 (353,000), Kids 6-11 (433,000), Boys 6-11 (272,000) and Tweens 9-14 (414,000), and became the show's No. 3 telecast of all time in Total Viewers (751,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, 2Q11: 3/28/11-6/26/11; 2Q10: 3/29/10-6/25/10.





  [june 2011]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.