or


[06/29/11 - 08:41 AM]
MTV Delivers Sixth Consecutive Quarter of Growth
MTV spins the numbers for the quarter to date.

[via press release from MTV]

MTV DELIVERS SIXTH CONSECUTIVE QUARTER OF GROWTH

Four of Top-15 Original Cable Series in Q2 2011 -- More than Any Other Network

"Ten Spot" Ranks #1 Among all Cable Nets with 53% Ratings Jump In Time Period

MTV2 Delivers Its Highest Rated Quarter Ever

New York, NY - June 29, 2011 - MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), delivered four of the top 15 original cable series of 2Q 2011, more than any other network, and marked its sixth consecutive quarter of growth, with ratings up 6% over the last year period. In addition, MTV scored four of the top five cable telecasts of the second quarter, which saw broad growth across the network's diverse lineup of established reality franchises, newer hit reality series and scripted launches.

MTV's top original cable series of the second quarter were "American's Best Dance Crew" (#10), "Real World: Las Vegas" (#11), "16 and Pregnant" (#12) and "Teen Wolf" (#13). In addition, MTV had four of the top five cable telecasts of 2Q 2011: "Teen Mom 2" (#2), "Jersey Shore Reunion" (#3), "2011 MTV Movie Awards" (#4), and "Teen Mom 2: Check-Up Special" (#5).

Ratings gains in the second quarter were fueled by a 53% jump in MTV's "Ten Spot," the network's branded Monday-Thursday/10pm-to-11pm destination. Established reality franchises "America's Best Dance Crew," "Real World: Las Vegas" and "Rob Dyrdek's Fantasy Factory" all marked double digit ratings increases over their prior seasons. Hit series "16 and Pregnant" was Tuesday's #1 original cable series for F12-34 during its run, and MTV's newest scripted series "Teen Wolf" is already a top original cable series with P12-34.

MTV's sibling network MTV2 closed out second quarter as its highest rated in history with P12-34 (+11% from 2Q10) and Total Viewers (+14% from 2Q10). Among M12-34, it was MTV2's highest rated second quarter ever, and MTV2 saw rating increases with its returning series "Sucker Free Countdown" (+6% from last season) and "Funk Flex Full Throttle" (+10% from last season), and time period improvement with its new series "Bellator Fighting Championships" (+11%).

Additional MTV Programming Highlights:

Real World: Las Vegas (Wed/10P) season 25

Highest-rated Real World in five cycles (best since Hollywood in 2008)

+11% from Real World: New Orleans (2.1 vs. 1.9)

Wednesday's #1 original cable series with P12-34 during its run

Fantasy Factory (Mon/10:30P) season 4

Highest-rated season

Up +30% from last season (1.3 vs. 1.0)

America's Best Dance Crew (Thu/10P) season 6

Best season since season 3 (2009).

Up +13% from last season (1.8 vs. 1.6)

Thursday's #1 original cable series with P12-34 each week that it aired

Teen Wolf (Mon/10P) season 1

Averaging a 1.6 P12-34 rating through 4 weeks

Most recently retained 100% of its prior-week audience in its third week on Monday (1.6)

Hard Times of RJ Berger (Mon/10P) season 2

Up +9% versus season 1 (1.2 vs. 1.1)

2011 MTV Movie Awards (Sun/9P, June 5)

Averaged a 3.9 rating among P12-34 and 4.5 million total viewers.

Delivered its largest audience among teens since 2004 - a 5.4 rating among Teens overall, and an 8.3 rating among Female Teens

Source: Nielsen. 2Q11 (3/28/11-6/26/11) vs. 2Q10 (3/29/10-6/27/10). Live+SD coverage ratings unless noted. P12-34 unless noted. Rank=000s. Cable telecast rank excludes sports

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2011]  
S
M
T
W
T
F
S
   


· 16 & PREGNANT (MTV)
· AMERICA'S BEST DANCE CREW (MTV)
· BELLATOR FIGHTING CHAMPIONSHIPS (MTV2)
· HARD TIMES OF RJ BERGER, THE (MTV)
· JERSEY SHORE (MTV)
· REAL WORLD, THE (MTV)
· ROB DYRDEK'S FANTASY FACTORY (MTV)
· TEEN MOM (MTV)
· TEEN WOLF (MTV)





most recent ratings | view all posts
[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.