or


[06/29/11 - 08:41 AM]
MTV Delivers Sixth Consecutive Quarter of Growth
MTV spins the numbers for the quarter to date.

[via press release from MTV]

MTV DELIVERS SIXTH CONSECUTIVE QUARTER OF GROWTH

Four of Top-15 Original Cable Series in Q2 2011 -- More than Any Other Network

"Ten Spot" Ranks #1 Among all Cable Nets with 53% Ratings Jump In Time Period

MTV2 Delivers Its Highest Rated Quarter Ever

New York, NY - June 29, 2011 - MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), delivered four of the top 15 original cable series of 2Q 2011, more than any other network, and marked its sixth consecutive quarter of growth, with ratings up 6% over the last year period. In addition, MTV scored four of the top five cable telecasts of the second quarter, which saw broad growth across the network's diverse lineup of established reality franchises, newer hit reality series and scripted launches.

MTV's top original cable series of the second quarter were "American's Best Dance Crew" (#10), "Real World: Las Vegas" (#11), "16 and Pregnant" (#12) and "Teen Wolf" (#13). In addition, MTV had four of the top five cable telecasts of 2Q 2011: "Teen Mom 2" (#2), "Jersey Shore Reunion" (#3), "2011 MTV Movie Awards" (#4), and "Teen Mom 2: Check-Up Special" (#5).

Ratings gains in the second quarter were fueled by a 53% jump in MTV's "Ten Spot," the network's branded Monday-Thursday/10pm-to-11pm destination. Established reality franchises "America's Best Dance Crew," "Real World: Las Vegas" and "Rob Dyrdek's Fantasy Factory" all marked double digit ratings increases over their prior seasons. Hit series "16 and Pregnant" was Tuesday's #1 original cable series for F12-34 during its run, and MTV's newest scripted series "Teen Wolf" is already a top original cable series with P12-34.

MTV's sibling network MTV2 closed out second quarter as its highest rated in history with P12-34 (+11% from 2Q10) and Total Viewers (+14% from 2Q10). Among M12-34, it was MTV2's highest rated second quarter ever, and MTV2 saw rating increases with its returning series "Sucker Free Countdown" (+6% from last season) and "Funk Flex Full Throttle" (+10% from last season), and time period improvement with its new series "Bellator Fighting Championships" (+11%).

Additional MTV Programming Highlights:

Real World: Las Vegas (Wed/10P) season 25

Highest-rated Real World in five cycles (best since Hollywood in 2008)

+11% from Real World: New Orleans (2.1 vs. 1.9)

Wednesday's #1 original cable series with P12-34 during its run

Fantasy Factory (Mon/10:30P) season 4

Highest-rated season

Up +30% from last season (1.3 vs. 1.0)

America's Best Dance Crew (Thu/10P) season 6

Best season since season 3 (2009).

Up +13% from last season (1.8 vs. 1.6)

Thursday's #1 original cable series with P12-34 each week that it aired

Teen Wolf (Mon/10P) season 1

Averaging a 1.6 P12-34 rating through 4 weeks

Most recently retained 100% of its prior-week audience in its third week on Monday (1.6)

Hard Times of RJ Berger (Mon/10P) season 2

Up +9% versus season 1 (1.2 vs. 1.1)

2011 MTV Movie Awards (Sun/9P, June 5)

Averaged a 3.9 rating among P12-34 and 4.5 million total viewers.

Delivered its largest audience among teens since 2004 - a 5.4 rating among Teens overall, and an 8.3 rating among Female Teens

Source: Nielsen. 2Q11 (3/28/11-6/26/11) vs. 2Q10 (3/29/10-6/27/10). Live+SD coverage ratings unless noted. P12-34 unless noted. Rank=000s. Cable telecast rank excludes sports

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2011]  
S
M
T
W
T
F
S
   


· 16 & PREGNANT (MTV)
· BELLATOR FIGHTING CHAMPIONSHIPS (MTV2)
· HARD TIMES OF RJ BERGER, THE (MTV)
· JERSEY SHORE (MTV)
· RANDY JACKSON PRESENTS: AMERICA'S BEST DANCE CREW (MTV)
· REAL WORLD, THE (MTV)
· ROB DYRDEK'S FANTASY FACTORY (MTV)
· TEEN MOM (MTV)
· TEEN WOLF (MTV)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.