or


[06/29/11 - 08:41 AM]
MTV Delivers Sixth Consecutive Quarter of Growth
MTV spins the numbers for the quarter to date.

[via press release from MTV]

MTV DELIVERS SIXTH CONSECUTIVE QUARTER OF GROWTH

Four of Top-15 Original Cable Series in Q2 2011 -- More than Any Other Network

"Ten Spot" Ranks #1 Among all Cable Nets with 53% Ratings Jump In Time Period

MTV2 Delivers Its Highest Rated Quarter Ever

New York, NY - June 29, 2011 - MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), delivered four of the top 15 original cable series of 2Q 2011, more than any other network, and marked its sixth consecutive quarter of growth, with ratings up 6% over the last year period. In addition, MTV scored four of the top five cable telecasts of the second quarter, which saw broad growth across the network's diverse lineup of established reality franchises, newer hit reality series and scripted launches.

MTV's top original cable series of the second quarter were "American's Best Dance Crew" (#10), "Real World: Las Vegas" (#11), "16 and Pregnant" (#12) and "Teen Wolf" (#13). In addition, MTV had four of the top five cable telecasts of 2Q 2011: "Teen Mom 2" (#2), "Jersey Shore Reunion" (#3), "2011 MTV Movie Awards" (#4), and "Teen Mom 2: Check-Up Special" (#5).

Ratings gains in the second quarter were fueled by a 53% jump in MTV's "Ten Spot," the network's branded Monday-Thursday/10pm-to-11pm destination. Established reality franchises "America's Best Dance Crew," "Real World: Las Vegas" and "Rob Dyrdek's Fantasy Factory" all marked double digit ratings increases over their prior seasons. Hit series "16 and Pregnant" was Tuesday's #1 original cable series for F12-34 during its run, and MTV's newest scripted series "Teen Wolf" is already a top original cable series with P12-34.

MTV's sibling network MTV2 closed out second quarter as its highest rated in history with P12-34 (+11% from 2Q10) and Total Viewers (+14% from 2Q10). Among M12-34, it was MTV2's highest rated second quarter ever, and MTV2 saw rating increases with its returning series "Sucker Free Countdown" (+6% from last season) and "Funk Flex Full Throttle" (+10% from last season), and time period improvement with its new series "Bellator Fighting Championships" (+11%).

Additional MTV Programming Highlights:

Real World: Las Vegas (Wed/10P) season 25

Highest-rated Real World in five cycles (best since Hollywood in 2008)

+11% from Real World: New Orleans (2.1 vs. 1.9)

Wednesday's #1 original cable series with P12-34 during its run

Fantasy Factory (Mon/10:30P) season 4

Highest-rated season

Up +30% from last season (1.3 vs. 1.0)

America's Best Dance Crew (Thu/10P) season 6

Best season since season 3 (2009).

Up +13% from last season (1.8 vs. 1.6)

Thursday's #1 original cable series with P12-34 each week that it aired

Teen Wolf (Mon/10P) season 1

Averaging a 1.6 P12-34 rating through 4 weeks

Most recently retained 100% of its prior-week audience in its third week on Monday (1.6)

Hard Times of RJ Berger (Mon/10P) season 2

Up +9% versus season 1 (1.2 vs. 1.1)

2011 MTV Movie Awards (Sun/9P, June 5)

Averaged a 3.9 rating among P12-34 and 4.5 million total viewers.

Delivered its largest audience among teens since 2004 - a 5.4 rating among Teens overall, and an 8.3 rating among Female Teens

Source: Nielsen. 2Q11 (3/28/11-6/26/11) vs. 2Q10 (3/29/10-6/27/10). Live+SD coverage ratings unless noted. P12-34 unless noted. Rank=000s. Cable telecast rank excludes sports

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2011]  
S
M
T
W
T
F
S
   


· 16 & PREGNANT (MTV)
· BELLATOR FIGHTING CHAMPIONSHIPS (MTV2)
· HARD TIMES OF RJ BERGER, THE (MTV)
· JERSEY SHORE (MTV)
· RANDY JACKSON PRESENTS: AMERICA'S BEST DANCE CREW (MTV)
· REAL WORLD, THE (MTV)
· ROB DYRDEK'S FANTASY FACTORY (MTV)
· TEEN MOM (MTV)
· TEEN WOLF (MTV)









most recent ratings | view all posts
[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.