or


[06/29/11 - 08:41 AM]
MTV Delivers Sixth Consecutive Quarter of Growth
MTV spins the numbers for the quarter to date.

[via press release from MTV]

MTV DELIVERS SIXTH CONSECUTIVE QUARTER OF GROWTH

Four of Top-15 Original Cable Series in Q2 2011 -- More than Any Other Network

"Ten Spot" Ranks #1 Among all Cable Nets with 53% Ratings Jump In Time Period

MTV2 Delivers Its Highest Rated Quarter Ever

New York, NY - June 29, 2011 - MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), delivered four of the top 15 original cable series of 2Q 2011, more than any other network, and marked its sixth consecutive quarter of growth, with ratings up 6% over the last year period. In addition, MTV scored four of the top five cable telecasts of the second quarter, which saw broad growth across the network's diverse lineup of established reality franchises, newer hit reality series and scripted launches.

MTV's top original cable series of the second quarter were "American's Best Dance Crew" (#10), "Real World: Las Vegas" (#11), "16 and Pregnant" (#12) and "Teen Wolf" (#13). In addition, MTV had four of the top five cable telecasts of 2Q 2011: "Teen Mom 2" (#2), "Jersey Shore Reunion" (#3), "2011 MTV Movie Awards" (#4), and "Teen Mom 2: Check-Up Special" (#5).

Ratings gains in the second quarter were fueled by a 53% jump in MTV's "Ten Spot," the network's branded Monday-Thursday/10pm-to-11pm destination. Established reality franchises "America's Best Dance Crew," "Real World: Las Vegas" and "Rob Dyrdek's Fantasy Factory" all marked double digit ratings increases over their prior seasons. Hit series "16 and Pregnant" was Tuesday's #1 original cable series for F12-34 during its run, and MTV's newest scripted series "Teen Wolf" is already a top original cable series with P12-34.

MTV's sibling network MTV2 closed out second quarter as its highest rated in history with P12-34 (+11% from 2Q10) and Total Viewers (+14% from 2Q10). Among M12-34, it was MTV2's highest rated second quarter ever, and MTV2 saw rating increases with its returning series "Sucker Free Countdown" (+6% from last season) and "Funk Flex Full Throttle" (+10% from last season), and time period improvement with its new series "Bellator Fighting Championships" (+11%).

Additional MTV Programming Highlights:

Real World: Las Vegas (Wed/10P) season 25

Highest-rated Real World in five cycles (best since Hollywood in 2008)

+11% from Real World: New Orleans (2.1 vs. 1.9)

Wednesday's #1 original cable series with P12-34 during its run

Fantasy Factory (Mon/10:30P) season 4

Highest-rated season

Up +30% from last season (1.3 vs. 1.0)

America's Best Dance Crew (Thu/10P) season 6

Best season since season 3 (2009).

Up +13% from last season (1.8 vs. 1.6)

Thursday's #1 original cable series with P12-34 each week that it aired

Teen Wolf (Mon/10P) season 1

Averaging a 1.6 P12-34 rating through 4 weeks

Most recently retained 100% of its prior-week audience in its third week on Monday (1.6)

Hard Times of RJ Berger (Mon/10P) season 2

Up +9% versus season 1 (1.2 vs. 1.1)

2011 MTV Movie Awards (Sun/9P, June 5)

Averaged a 3.9 rating among P12-34 and 4.5 million total viewers.

Delivered its largest audience among teens since 2004 - a 5.4 rating among Teens overall, and an 8.3 rating among Female Teens

Source: Nielsen. 2Q11 (3/28/11-6/26/11) vs. 2Q10 (3/29/10-6/27/10). Live+SD coverage ratings unless noted. P12-34 unless noted. Rank=000s. Cable telecast rank excludes sports

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2011]  
S
M
T
W
T
F
S
   


· 16 & PREGNANT (MTV)
· BELLATOR FIGHTING CHAMPIONSHIPS (MTV2)
· HARD TIMES OF RJ BERGER, THE (MTV)
· JERSEY SHORE (MTV)
· RANDY JACKSON PRESENTS: AMERICA'S BEST DANCE CREW (MTV)
· REAL WORLD, THE (MTV)
· ROB DYRDEK'S FANTASY FACTORY (MTV)
· TEEN MOM (MTV)
· TEEN WOLF (MTV)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.