or


[07/01/11 - 09:43 AM]
ABC's New Thursday Line-Up Wins All 3 Hours in Prime for the 2nd Straight Week
ABC spins the numbers for Thursday, June 30.

[via press release from ABC]

ABC's New Thursday Line-Up Wins All 3 Hours in Prime for the 2nd Straight Week

Some early info on ABC's Thursday, ahead of the regular press release.

Heading into the 4th of July holiday weekend, ABC's new Thursday line-up ranked #1 for the night for the 2nd week running among Adults 18-49, beating Fox by 31%, CBS by 42% and NBC by 143%. In fact, for the 2nd straight week, ABC's programs won each of their respective time slots.

At 8pm, ABC's Wipeout led its time period for the 2nd consecutive week in both Total Viewers and Adults 18-49, beating its unscripted competition on Fox (So You Think You Can Dance) by 1.5 million viewers and by 19% in young adults. In fact, the ABC unscripted series qualified as Thursday's #1 TV program in Adults 18-49 for the 2nd straight week and was the top-rated broadcast program with Teens 12-17 and Kids 2-11.

During the 9 o'clock hour, ABC's Expedition Impossible took first place for the 2nd week in a row in Adults 18-49. Exhibiting impressive lead-in compatibility, the new unscripted series retained nearly all of its lead-in with Total Viewers (95%) and Adults 18-49 (95%), while holding onto 100% of its Wipeout lead-in with key Women (W18-34/W18-49) and Teens 12-17.

ABC's Rookie Blue finished first in Thursday's 10 o'clock hour in Adults 18-49 for the 2nd consecutive week. The ABC summer drama tripled NBC's Love Bites in Total Viewers, while doubling NBC's scripted competition in the key young adult demo. In addition, Rookie Blue improved the hour for ABC in viewers and young adults versus the year-ago night (Boston Med on 7/1/10).

Quick Take for Thursday, June 30, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Wins its 2nd Straight Thursday in Adults 18-49 with its New Summer Schedule

ABC's "Wipeout" is Thursday's No. 1 TV Program in Young Adults, Beating Fox's "So You Think You Can Dance" at 8pm by 19%

Exhibiting Impressive Lead-in Retention, ABC's "Expedition Impossible" Wins its Time Period for the 2nd Week in a Row in Adults 18-49

ABC's "Rookie Blue" is No. 1 at 10pm, Doubling NBC's "Love Bites" in Young Adults

Thursday Night (8:00-11:00 p.m.)

Heading into the 4th of July holiday weekend, ABC's new Thursday lineup ranked No. 1 for the night for the 2nd week running among Adults 18-49 (1.7/6), beating Fox by 31% (1.3/4), CBS by 42% (1.2/4) and NBC by 143% (0.7/2). In fact, for the 2nd straight week ABC's programs won each of their respective time slots.

"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" led its time period for the 2nd consecutive week in both Total Viewers (6.5 million) and Adults 18-49 (1.9/7), beating its unscripted competition on Fox ("So You Think You Can Dance") by 1.5 million viewers and by 19% in young adults (5.0 million and 1.6/6). In fact, the ABC unscripted series qualified as Thursday's No. 1 TV program in Adults 18-49 for the 2nd straight week and was also the top-rated broadcast program with Teens 12-17 and Kids 2-11.

"Expedition Impossible" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "Expedition Impossible" took first for the 2nd week in a row in Adults 18-49 (1.8/6). Exhibiting impressive lead-in compatibility, the new unscripted series retained nearly all of its lead-in with Total Viewers (94%) and Adults 18-49 (95%), while holding on to 100% of its "Wipeout" lead-in with key Women (W18-34/W18-49) and Teens 12-17.

"Rookie Blue" (10:00-11:00 p.m.)

ABC's "Rookie Blue" finished first in Thursday's 10 o'clock hour in Adults 18-49 for the 2nd consecutive week. The ABC summer drama tripled NBC's "Love Bites" in Total Viewers (5.4 million vs. 1.8 million), while doubling its NBC scripted competition in the key young adult demo (1.4/4 vs. 0.7/2).

· "Rookie Blue" improved the hour for ABC in viewers and young adults versus the year-ago night ("Boston Med" on 7/1/10 = 5.3 million and 1.3/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 6/30/11.





  [july 2011]  
S
M
T
W
T
F
S
     


· BOSTON MED (ABC)
· EXPEDITION IMPOSSIBLE (ABC)
· ROOKIE BLUE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WIPEOUT (ABC)











most recent ratings | view all posts
[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.