or


[07/12/11 - 03:22 PM]
Audience Growth Momentum Continues for The Hub TV Network With New Summer Schedule
The Hub spins the numbers for the week of July 4-10.

[via press release from The Hub]

AUDIENCE GROWTH MOMENTUM CONTINUES FOR THE HUB TV NETWORK WITH NEW SUMMER SCHEDULE

Strong Holiday Week Driven by Triple-Digit Gains for July 4th "Transformers Prime" Programming Event and Strong performance of World TV Premiere Feature Film "Free Willy: Escape from Pirate's Cove"

Los Angeles - For the week of July 4-10, the momentum of audience growth continued for the Hub TV Network with its new summer schedule versus its pre-summer schedule among the key target demographics of Kids 6-11 and Kids 2-11. The new lineup also continued its solid performance among the demographics of Adults 18-49, Women 18-49, Persons 2+ and Households.

Also for the week of July 4, The Hub, a television destination for kids and their families, showed continued growth versus year-to-date led by strong performances of the network's July 4th special "Trans4th of July" programming event featuring alternating episodes of "Transformers Prime" and "Transformers Generation 1" 7-hour marathon, and the World Television Premiere of the popular feature film "Free Willy: Escape from Pirate's Cove." The Hub delivered significant gains among the key target demographics of Kids 6-11, Kids 2-11, Adults 18-49, Women 18-49, Person 2+ and Households.

Highlights (all times ET)

Summer 2011 Schedule Vs. 2011 Year-to-Date

In Kids Total Day (Mon-Thurs, 6A-8P; Fri, Sat, Sun 6A-11P), The Hub's summer schedule has earned widespread delivery increases over the pre-summer schedule, including gains with Kids 2-11 (+26%, 44,000), Kids 6-11 (+37%, 26,000), Women 18-49 (+27%, 14,000), Adults 18-49 (+27%, 28,000), Persons 2+ (+23%, 87,000) and Households (+20%, 59,000).

The Hub's Summer Saturday "Crack Up" block of programming (6A-10A), has earned widespread delivery increases over the pre-summer schedule time period , including gains with Kids 2-11 (+68%, 67,000), Kids 6-11 (+50%, 33,000), Persons 2+ (+32%, 104,000) and Households (+32%, 70,000).

In Saturday Kids Total Day (Sat 6A-11P), The Hub's summer schedule has earned widespread delivery increases over the pre-summer schedule, including gains with Kids 2-11 (+12%, 57,000), Kids 6-11 (+10%, 34,000), Women 18-49 (+18%, 20,000), Adults 18-49 (+8%, 39,000), Persons 2+ (+7%, 119,000) and Households (+9%, 82,000).

In Total Day (Mon-Sun, 6A-6A), The Hub's summer schedule has earned widespread delivery increases over the pre-summer schedule, including gains with Kids 2-11 (+22%, 33,000), Kids 6-11 (+33%, 20,000), Women 18-49 (+15%, 15,000), Adults 18-49 (+11%, 30,000), Persons 2+ (+11%, 78,000) and Households (+10%, 55,000).

Daypart Performances (Week of July 4, 2011)

For the week, in Total Day (Mon-Sun, 6A-6A), The Hub earned year-to-date widespread delivery increases among Kids 6-11 (+25%, 20,000), Kids 2-11 (+11%, 31,000), Women 18-49 (+7%, 15,000), Adults 18-49 (+11%, 31,000), Persons 2+ (+8%, 78,000) and Households (+10%, 56,000).

For the week in Kids Total Day (Mon-Thurs, 6A-8P; Fri, Sat, Sun 6A-11P), The Hub earned widespread year-to-date delivery increases among Kids 6-11 (+20%, 24,000), Kids 2-11 (+8%, 40,000), Adults 18-49 (+13%, 26,000), Persons 2+ (+11%, 82,000) and Households (+12%, 57,000).

Weekly Programming Highlights (Week of July 4, 2011)

The July 4, seven hour (1P-8P) stunt of alternating episodes of "Transformers Prime" and "Transformers Generation 1" delivered triple-digit gains over the time period's year-to-date average among Kids 6-11 (+220%, 64,000) , Kids 2-11 (+149%, 97,000) and Adults 18-49 (+311%, 78,000). It also posted triple-digit improvement over the prior week in the same demos. The strong performance marked The Hub's strongest deliveries in 2011 in the Monday, 1P-8P daypart among Kids 6-11, Kids 2-11, and Adults 18-49.

Friday's world television premiere of the feature film Free Willy: Escape from Pirate's Cove (8P-10:30P) improved the time period versus the prior week among Kids 6-11 (+23%, 59,000) and Adults 18-49 (+5%, 91,000). In addition, the movie improved on the time period's year-to-date average among Kids 6-11 (+18%, 59,000) and Adults 18-49 (+86%, 91,000).

(Source: Nielsen; program based dayparts; most current; 2011 summer schedule (5/30/11-7/10/11) vs year-to-date schedule (12/27/10-5/29/11); 7/4/11- 7/10/11 vs 6/27/11-7/3/11 & 12/27/10-7/3/11; growth by delivery.)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub re-branded from Discovery Kids on October 10, 2010, and reaches approximately 62 million US households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork





  [july 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.