[07/19/11 - 10:44 AM]
ABC Family is Cable's No. 1 Network in Women 18-34 and Target 12-34s
ABC Family spins the numbers for the week of July 11-17.

[via press release from ABC Family]

Ratings Highlights for July 11-17, 2011 Final National Ratings

ABC Family is Cable's No. 1 Network in Women 18-34 and Target 12-34s

~Marks 3rd Straight Week at No. 1 in Women 18-34 and 2nd Straight Week in 12-34s

~Delivers its Most-Watched Week of 2011 Among Females 12-34 and Female Teens

Original Movie "Cyberbully" is the Week's No. 1 TV Movie Across Key Demos and Becomes TV's No. 2 Movie of the 2010/11 Season in Females 12-34

~Stands as TV's No. 1 Telecast from 8 - 10 PM in Women 18-34 and Target 12-34s

~Is TV's No. 1 Telecast for the Week in Teens 12-17 and Female Teens

~ Peaks with 3.4 Million Total Viewers in Final Quarter Hour

"Secret Life," "Pretty Little Liars" and "Switched at Birth" Are the Week's Top 3 Scripted Cable Telecasts in Prime in Women 18-34

ABC Family

Bolstered by the debut of "Cyberbully," produced by Muse Entertainment, and the ongoing strength of its expanding roster of original series, ABC Family ranked as cable's No. 1 network in Prime in Women 18-34 (287,000), Viewers 12-34 (713,000) and Females 12-34 (559,000).

Notably, this marked the network's 3rd consecutive week at No. 1 in Women 18-34, and 5th time of the previous 6 weeks, and its 2nd straight week at No. 1 in Viewers 12-34 and Females 12-34. Moreover, this was the network's most-watched week of 2011 in Females 12-34 (559,000) and Female Teens (272,000).

· Sunday's premiere of "Cyberbully" (8:00 - 10:00 p.m.) stood as the week's No. 1 TV movie in Adults 18-34 (734,000/1.1 rating), Women 18-34 (541,000/1.6 rating), Women 18-49 (884,000/1.3 rating), Viewers 12-34 (1.7 million/1.8 rating) and Females 12-34 (1.4 million/3.0 rating), and was the No. 1 telecast overall across all TV for the week in Teens 12-17 (985,000/4.0 rating) and Female Teens (863,000/7.2 rating).

· "Cyberbully" became TVs No. 2 movie of the 2010/11 season to date in Females 12-34 and Female Teens, behind only the premiere of "Mean Girls 2" (1/23/11) also on ABC Family.

· "Cyberbully" was TV's No. 1 program from 8:00 - 10:00 p.m. among Women 18-34, Viewers 12-34 and Females 12-34, and cable's No. 1 telecast in Adults 18-34 and Women 18-49.

· Peaking with 3.4 million Total Viewers at 9:45 p.m., "Cyberbully" grew its audience by nearly 1 million viewers, start to finish (2.5 million to 3.4 million), and in key demos posted double-digit percent increases throughout the telecast, including by 33% in Women 18-34 (443,000 to 589,000), by 30% in Women 18-49 (759,000 to 988,000) and by 30% in Females 12-34 (1.2 million to 1.6 million).

· "Cyberbully" exceeded hefty year-ago time period averages (7/18/10) by solid margins in target demos, including by 20% in Total Viewers (3.0 million vs. 2.5 million), by 77% in Viewers 12-34 (1.7 million vs. 961,000) and by 83% in Females 12-34 (1.4 million vs. 764,000).

· In Women 18-34, ABC Family held the week's Top 3 scripted cable telecasts in Prime with "The Secret Life of the American Teenager" (810,000/2.4 rating), "Pretty Little Liars" (738,000/2.2 rating) and "Switched at Birth" (594,000/1.7 rating).

· In Females 12-34, ABC Family delivered the week's Top 4 scripted cable telecasts overall with "Pretty Little Liars" (1.4 million/3.1 rating), "Cyberbully" (1.4 million/3.0 rating rating), "The Secret Life of the American Teenager" (1.4 million/2.9 rating) and "Switched at Birth" (1.20 million/2.6 rating).

Source: NMR, U.S. Ratings, Week of 7/11-7/18/11 and 2010/11 STD: 9/27/10-7/18/11, Live + Same Day. Ranks sorted by 000s, then rating.

  [july 2011]  


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