or


[07/19/11 - 10:44 AM]
ABC Family is Cable's No. 1 Network in Women 18-34 and Target 12-34s
ABC Family spins the numbers for the week of July 11-17.

[via press release from ABC Family]

Ratings Highlights for July 11-17, 2011 Final National Ratings

ABC Family is Cable's No. 1 Network in Women 18-34 and Target 12-34s

~Marks 3rd Straight Week at No. 1 in Women 18-34 and 2nd Straight Week in 12-34s

~Delivers its Most-Watched Week of 2011 Among Females 12-34 and Female Teens

Original Movie "Cyberbully" is the Week's No. 1 TV Movie Across Key Demos and Becomes TV's No. 2 Movie of the 2010/11 Season in Females 12-34

~Stands as TV's No. 1 Telecast from 8 - 10 PM in Women 18-34 and Target 12-34s

~Is TV's No. 1 Telecast for the Week in Teens 12-17 and Female Teens

~ Peaks with 3.4 Million Total Viewers in Final Quarter Hour

"Secret Life," "Pretty Little Liars" and "Switched at Birth" Are the Week's Top 3 Scripted Cable Telecasts in Prime in Women 18-34

ABC Family

Bolstered by the debut of "Cyberbully," produced by Muse Entertainment, and the ongoing strength of its expanding roster of original series, ABC Family ranked as cable's No. 1 network in Prime in Women 18-34 (287,000), Viewers 12-34 (713,000) and Females 12-34 (559,000).

Notably, this marked the network's 3rd consecutive week at No. 1 in Women 18-34, and 5th time of the previous 6 weeks, and its 2nd straight week at No. 1 in Viewers 12-34 and Females 12-34. Moreover, this was the network's most-watched week of 2011 in Females 12-34 (559,000) and Female Teens (272,000).

· Sunday's premiere of "Cyberbully" (8:00 - 10:00 p.m.) stood as the week's No. 1 TV movie in Adults 18-34 (734,000/1.1 rating), Women 18-34 (541,000/1.6 rating), Women 18-49 (884,000/1.3 rating), Viewers 12-34 (1.7 million/1.8 rating) and Females 12-34 (1.4 million/3.0 rating), and was the No. 1 telecast overall across all TV for the week in Teens 12-17 (985,000/4.0 rating) and Female Teens (863,000/7.2 rating).

· "Cyberbully" became TVs No. 2 movie of the 2010/11 season to date in Females 12-34 and Female Teens, behind only the premiere of "Mean Girls 2" (1/23/11) also on ABC Family.

· "Cyberbully" was TV's No. 1 program from 8:00 - 10:00 p.m. among Women 18-34, Viewers 12-34 and Females 12-34, and cable's No. 1 telecast in Adults 18-34 and Women 18-49.

· Peaking with 3.4 million Total Viewers at 9:45 p.m., "Cyberbully" grew its audience by nearly 1 million viewers, start to finish (2.5 million to 3.4 million), and in key demos posted double-digit percent increases throughout the telecast, including by 33% in Women 18-34 (443,000 to 589,000), by 30% in Women 18-49 (759,000 to 988,000) and by 30% in Females 12-34 (1.2 million to 1.6 million).

· "Cyberbully" exceeded hefty year-ago time period averages (7/18/10) by solid margins in target demos, including by 20% in Total Viewers (3.0 million vs. 2.5 million), by 77% in Viewers 12-34 (1.7 million vs. 961,000) and by 83% in Females 12-34 (1.4 million vs. 764,000).

· In Women 18-34, ABC Family held the week's Top 3 scripted cable telecasts in Prime with "The Secret Life of the American Teenager" (810,000/2.4 rating), "Pretty Little Liars" (738,000/2.2 rating) and "Switched at Birth" (594,000/1.7 rating).

· In Females 12-34, ABC Family delivered the week's Top 4 scripted cable telecasts overall with "Pretty Little Liars" (1.4 million/3.1 rating), "Cyberbully" (1.4 million/3.0 rating rating), "The Secret Life of the American Teenager" (1.4 million/2.9 rating) and "Switched at Birth" (1.20 million/2.6 rating).

Source: NMR, U.S. Ratings, Week of 7/11-7/18/11 and 2010/11 STD: 9/27/10-7/18/11, Live + Same Day. Ranks sorted by 000s, then rating.





  [july 2011]  
S
M
T
W
T
F
S
     


· CYBERBULLY (ABC FAMILY)
· MEAN GIRLS 2 (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.