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[07/19/11 - 12:19 PM]
FOX Wins the Week Among Core Adult and Teen Viewers
FOX spins the numbers for the week of July 11-17.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF JULY 11 - 17, 2011

FOX WINS THE WEEK AMONG CORE ADULT AND TEEN VIEWERS

Thanks to double-digit gains by MASTERCHEF and solid performances by SO YOU THINK YOU CAN DANCE and the MLB ALL-STAR GAME, FOX ranked No. 1 last week among Adults 18-49, Adults 18-34 and Teens. FOX outperformed the next highest rated network by +21% in the core adult demo and dominated the competition among Men 18-49 by +64%.

Weekly Program Rankers

FOX had 7 of the Top 20 programs among Adults 18-49: MLB ALL-STAR GAME (No. 2), MASTERCHEF- MON (No. 7 tie), MLB ALL-STAR PREGAME (No. 7 tie), SO YOU THINK YOU CAN DANCE- WED (No. 10), FAMILY GUY (No. 12), AMERICAN DAD (No. 15 tie) and SO YOU THINK YOU CAN DANCE- THU (No. 15 tie).

FOX had 9 of the Top 20 programs among Adults 18-34: MLB ALL-STAR GAME (No. 2), MLB ALL-STAR PREGAME (No. 5), MASTERCHEF- MON (No. 7), AMERICAN DAD (No. 8 tie), FAMILY GUY (No. 8 tie), SO YOU THINK YOU CAN DANCE- WED (No. 12), SO YOU THINK YOU CAN DANCE- THU (No. 14), THE CLEVELAND SHOW (No. 15) and SIMPSONS (No. 17).

FOX had 9 of the Top 20 programs among Teens: MLB ALL-STAR GAME (No. 3), AMERICAN DAD (No. 4), FAMILY GUY (No. 6), THE CLEVELAND SHOW (No. 9), MLB ALL-STAR PREGAME (No. 11 tie), SO YOU THINK YOU CAN DANCE- WED (No. 11 tie), SO YOU THINK YOU CAN DANCE- THU (No. 15), SIMPSONS (No. 18 tie) and MASTERCHEF- MON (No. 18 tie).

FOX had 2 of the Top 20 programs among Total Viewers: MLB ALL-STAR GAME (No. 3) and MLB ALL-STAR PREGAME (No. 6).

NIGHTLY AND PROGRAM HIGHLIGHTS - JULY 11 - 17, 2011

MONDAY

8:00-9:00 MASTERCHEF (R): (Adults 18-49: 1.3/4, 3.1 Mil Total Viewers)

9:00-10:00 MASTERCHEF: (Adults 18-49: 2.3/6, 5.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.8/5, 4.1 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.

Airing against numerous cable premieres and specials the MASTERCHEF original telecast at 9p posted a 2.3/6 among Adults 18-49, up +10% vs. both the previous week on Tuesday (2.1/6 on 7/5/11) and vs. its performance in the Monday time period two weeks ago (2.1/6 on 6/27/11).

MASTER CHEF posted its highest ratings so far this summer in Adults 18-49 and all key female demos and tied its highest ratings of the summer so far in Adults 18-34, Total Viewers and Teens.

MASTERCHEF won its 9p hour in all key male demos and ranked #2 in Adults 18-49, Adults 18-34 and Teens.

At 8p an encore MASTERCHEF posted a 1.3/4 and ranked #1 in its hour among Men 18-49 (tie) and Men 18-34 (tie).

TUESDAY

8:00-8:34 MLB ALL-STAR PRE-GAME (S): (Adults 18-49: 2.3/9, 8.2 Mil Total Viewers)

8:34-11:28 MLB ALL-STAR GAME (S): (Adults 18-49: 3.1/10, 11.0 Mil Total Viewers)

8:00-11:00 FOX PRIME: (Adults 18-49: 3.0/10, 10.8 Mil Total Viewers)

FOX's MLB ALL-STAR PRE-GAME aired from 8-8:34p and posted a 2.3/9 and was followed by the MLB ALL-STAR GAME (8:34-11:28p) which posted a 3.1/10.

FOX ranked #2 among Adults 18-49, Teens, and Total Viewers and won the night among Adults 18-34 and all key male demos.

WEDNESDAY

8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.9/6, 5.6 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49 (tie with CBS) and won the night in Adults 18-34 and all key female demos.

The Top 12 performed on SO YOU THINK YOU CAN DANCE and posted a 1.9/6 among Adults 18-49.

THURSDAY

8:00-9:01 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.7/6, 5.4 Mil Total Viewers)

9:01-10:00 GLEE (R): (Adults 18-49: 0.9/3, 2.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/4, 4.1 Mil Total Viewers)

FOX ranked #3 for the night in Adults 18-49 and #1 among Adults 18-34 (tie).

At 8p the SO YOU THINK YOU CAN DANCE results show posted a 1.7/6 among Adults 18-49, even vs. the previous week.

SO YOU THINK YOU CAN DANCE won its 8p hour among Adults 18-34, Women 18-49 and Women 18-34.

At 9p an encore GLEE posted a 0.9/3 among Adults 18-49.

FRIDAY

8:00-9:00 BONES (R): (Adults 18-49: 0.8/3, 3.1 Mil Total Viewers)

9:00-10:00 HOUSE (R): (Adults 18-49: 0.8/3, 2.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 0.8/3, 2.7 Mil Total Viewers)

With encores of BONES and HOUSE, FOX ranked #4 for the night among Adults 18-49 and Adults 18-34.

SATURDAY

8:00-8:30 COPS (R): (Adults 18-49: 1.0/4, 3.0 Mil Total Viewers)

8:30-9:00 COPS 2 (R): (Adults 18-49: 1.1/5, 3.4 Mil Total Viewers)

9:00-9:30 THE INDESTRUCTIBLES (S): (Adults 18-49: 1.3/5, 3.8 Mil Total Viewers)

9:30-10:00 THE INDESTRUCTIBLES (S): (Adults 18-49: 1.2/4, 3.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/5, 3.4 Mil Total Viewers)

COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 and Adults 25-54.

The special THE INDESTRUCTIBLES ranked #1 in both the 9p and 930p half hours among Adults 18-49, Adults 18-34 and Adults 25-54.

FOX won the night on a total primetime basis among Adults 18-49, Adults 18-34 and Adults 25-54.

SUNDAY

7:00-7:29 AMERICAN DAD (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)

7:29-7:59 BOB'S BURGERS (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)

7:59-8:30 SIMPSONS (R): (A18-49: 1.4/5, 3.1 Mil Total Viewers)

8:30-9:00 THE CLEVELAND SHOW (R): (A18-49: 1.3/4, 2.9 Mil Total Viewers)

9:00-9:30 FAMILY GUY (R): (A18-49: 1.8/5, 3.8 Mil Total Viewers)

9:30-10:00 AMERICAN DAD (R): (A18-49: 1.7/5, 3.6 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 1.3/4, 2.8 Mil Total Viewers)

FOX ranked No. 2 for the night in Adults 18-49 and No. 1 among Adults 18-34 & Teens.

FAMILY GUY and AMERICAN DAD encores tied for #1 on the night among Adults 18-34.

FOX aired encores of AMERICAN DAD (0.8/3), BOB'S BURGERS (0.8/3), THE SIMPSONS (1.4/5), THE CLEVELAND SHOW (1.3/4), FAMILY GUY (1.8/5) and AMERICAN DAD (1.7/5).

JULY 11 - 17, 2011

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 1.7/6 FOX 1.5/6 FOX 5.0

ABC 1.3/4 ABC 1.0/4 ABC 4.7

CBS 1.3/4 CBS 0.9/3 CBS 6.0

NBC 1.4/4 NBC 1.0/4 NBC 5.2





  [july 2011]  
S
M
T
W
T
F
S
     


· AMERICAN DAD (TBS)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· FAMILY GUY (FOX)
· GLEE (FOX)
· HOUSE (FOX)
· INDESTRUCTIBLES, THE (NGC)
· MASTERCHEF (FOX)
· SIMPSONS, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)





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