or


[07/26/11 - 02:47 PM]
ABC Family's "Switched at Birth" Hits Series Highs; "Secret Life" Hits Season 4 Highs
ABC Family spins the numbers for Monday, July 25.

[via press release from ABC Family]

Ratings Highlights for Monday, July 25, 2011 Final National Ratings

"The Secret Life of the American Teenager" Surges Week to Week

~Delivers its 2nd-Best Ratings of Season 4 in Viewers 12-34 and Key Females

~Ties "Switched at Birth" as Monday's No. 1 Scripted TV Telecast in Target Women

~Stands as TV's No. 1 Telecast/Scripted Telecast at 8PM in Core 18-34 and 12-34 Demos

"Switched at Birth" Hits Series Highs in Viewers 12-34 and Teen Demos

~Ties Series Highs in Adults 18-49 and Females 12-34 and is its No. 2 Telecast Ever Viewers

~Is Monday's No. 1 TV Telecast Among Females 12-34

~Ties "Secret Life" as Monday's No. 1 Scripted TV Telecast in Target Women

~Grows its Audience for the Third Consecutive Week

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's "The Secret Life of the American Teenager" delivered its 2nd-best numbers of its fourth season in Viewers 12-34 (1.8 million/1.9 rating) and Females 12-34 (1.4 million/3.1 rating), and tied its airing on 6/27/11 as the series' No. 2 telecast this season in Adults 18-34 (1.6 rating), Women 18-34 (2.5 rating), Adults 18-49 (1.2 rating) and Women 18-49 (1.9 rating).

· Against all Monday telecasts, "Secret Life" tied "Switched at Birth" as the No. 1 scripted TV telecast in Women 18-34 and Women 18-49, and was TV's No. 2 telecast in Females 12-34 and Female Teens, behind "Switched at Birth."

· At 8 o'clock, "Secret Life" qualified as TV's No. 1 telecast in Viewers 12-34, Females 12-34, Teens and Females Teens, cable's No. 1 telecast in Adults 18-34 and Women 18-34 and cable's No. 1 scripted telecast in Total Viewers.

"Switched at Birth" (9:00-10:00 p.m.)

Growing its audience for the third consecutive week, ABC Family's breakout hit original series "Switched at Birth" hit series highs in Viewers 12-34 (1.9 million/2.0 rating), Teens 12-17 (762,000/3.1 rating) and Female Teens (659,000/5.5 rating), and tied as the show's No. 1 telecast ever in Adults 18-49 (1.7 million/1.3 rating - tied series premiere, 6/6/11) and Females 12-34 (1.5 million/3.3 rating - tied 6/13/11). In Total Viewers, "Switched at Birth" delivered its 2nd-largest audience ever, falling just shy of its series launch on 6/6/11 (3.1 million vs. 3.3 million).

· "Switched at Birth" stood as TV's No. 1 telecast in Females 12-34 and Female Teens, and tied "The Secret Life of the American Teenager" as TV's No. 1 scripted telecast in Women 18-34 (2.5 rating) and Women 18-49 (1.9 rating).

· At 9 o'clock, "Switched at Birth" was TV's No. 1 telecast in Viewers 12-34, Females 12-34, Teens and Females Teens, and was TV's No. 1 scripted TV telecast in the hour in Adults 18-49, Women 18-49, Adults 18-34 and Women 18-34.

Source: Nielsen Media Research (National Ratings, 7/25/11, Live + SD).





  [july 2011]  
S
M
T
W
T
F
S
     


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.