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[07/26/11 - 11:14 AM]
"The Closer" and "Rizzoli & Isles" Lead the Charge as Basic Cable's Top Scripted Shows for the Week
Turner spins the numbers for the week of July 18-24.

[via press release from Turner]

TNT

TNT's summer originals continued their robust performance last week, with The Closer and Rizzoli & Isles leading the charge as basic cable's top scripted shows for the week. Last Monday's episode of The Closer averaged 7.9 million viewers in Live + 3 delivery (6.5 million Live + Same Day), with 2.1 million adults 18-49 (1.4 million L+SD) and 2.8 million adults 25-54 (2 million L+SD). Rizzoli & Isles built on that success with a blockbuster 8.3 million viewers in Live + 3 (6.4 million L+SD), including more than 2.2 million adults 18-49 (1.6 million L+SD) and 3 million adults 25-54 (2.2 million L+SD).

Falling Skies captured 4.1 million viewers Sunday night in Live + Same Day, with 1.9 million adults 18-49 and 2.1 million adults 25-54. Sunday night's episode of Leverage came in with a solid 3.2 million viewers in Live + Same Day, including 1.1 million adults 18-49 and 1.4 million adults 25-54.

Last Tuesday night's episode of Memphis Beat struck a chord with 3.7 million viewers in Live + 3 delivery (2.9 million Live + Same Day), including 1.2 million adults 18-49 (850,000 L+SD) and 1.4 million adults 25-54 (1 million L+SD). HawthoRNe followed with 2.9 million viewers in Live + 3 (2.3 million L+SD), with 1.2 million adults 18-49 (858,000 L+SD) and 1.3 million adults 25-54 (1 million L+SD).

On Wednesday night, TNT's hit legal drama Franklin & Bash - which has just been renewed for a second season - averaged a strong 3.4 million viewers in Live + 3 (2.3 million L+SD), with 1.7 million adults 18-49 (1 million L+SD) and 1.6 million adults 25-54 (1.1 million L+SD).

TNT's summer originals continue to deliver significant growth in time-shifted viewing. The July 10 episode of Falling Skies climbed to 6.2 million viewers in Live + 7, up 60% over Live + Same Day. The same night's episode of Leverage rose to 4.6 million viewers in Live + 7 (+44% over L+SD). Franklin & Bash grew its July 6 audience to more than 4 million viewers (+56% vs. L+SD). The July 5 episode of Memphis Beat delivered an outstanding 4.6 million viewers (+53% vs. L+SD), while the same night's episode of HawthoRNe scored 3.4 million viewers (+34% vs. L+SD).

Adult Swim

A new episode of Adult Swim's original series Childrens Hospital (Thursday, 12 a.m.) ranked #1 in its time period on basic cable among men 18-34.

Adult Swim's Sunday night presentation of Family Guy (10:30 p.m.) attracted double and triple-digit delivery gains among targeted adults. Compared to the same time period last year, adults 18-34 (586,000) improved by 48%, adults 18-49 (1,061,000) by 107%, men 18-34 (349,000) by 57% and men 18-49 (543,000) by 100%.

For the fourth week this month, Adult Swim again ranked #1 for Total Day Delivery of adults and men 18-34 and 18-49, earning solid delivery gains across the board vs. the 2010 time period - adults 18-34 delivery (504,000) grew by 2%, adults 18-49 (737,000) by 10%, men 18-34 (301,000) by 4% and men 18-49 (434,000) by 15%. Adult Swim programming accounted for 21 of the top 50 telecasts of the week on basic cable among adults 18-34, and 27 of the top 50 among men 18-34, both more than any other network.

Cartoon Network

Earning remarkable double-digit growth vs. last year across all targeted kid demos, Cartoon Network wrapped the fourth week of July 2011 with solid growth across its Early Evening performance (Mon-Sun, 7-9 p.m.) - average kids 6-11 delivery (597,000) increased by 22%, kids 2-11 (870,000) by 16% and kids 9-14 (428,000) by 37%.

Friday night launched with the premiere of an original special, Lego: Star Wars (7 p.m.), that ranked as television's #1 telecast of the day among boys 9-14, ranked #1 in its time period among boys 6-11, and drew more than 1.5 million viewers overall. Earning double and triple digit growth compare to the same time period last year, the special saw kids 6-11 delivery (651,000) increase by 27%, kids 2-11 (876,000) by 29%, kids 9-14 (565,000) by 72%, boys 6-11 (566,000) by 45%, boys 2-11 (686,000) by 37% and boys 9-14 (475,000) by 105%. Friday night (7-9 p.m.) overall scored double-digit delivery increases across all kids and boys demos for the night, ranging between 18% and 40%.

Earning week after week success, Cartoon Network's Monday night (7-9 p.m.) saw its original and acquired animated comedies earn solid delivery growth vs. last year among kids 6-11, 9-14 and boys 6-11, 9-14. Among kids delivery, Johnny Test (7 p.m.) saw kids 6-11 rise by 21%, kids 9-14 by 44%; The Amazing World of Gumball (7:30 p.m.) saw kids 6-11 rise by 10%, kids 9-14 by 12%; Adventure Time (8 p.m.) saw kids 6-11 rise by 15%, kids 9-14 by 4%; Regular Show (8:15 p.m.) saw kids 6-11 rise by 25%, kids 9-14 by 43%; and MAD (8:30 p.m.) saw kids 6-11 rise by 21%, kids 9-14 by 50%.

Tuesday night (7-9 p.m.) also improved kids delivery by double and triple-digit gains vs. the same time period last year - overall kids 6-11 delivery increased by 37%, kids 2-11 by 23% and kids 9-14 by 80%. Ranking #1 in its time period among boys 2-11 and 9-14, The Looney Tunes Show (8 p.m.) posted the following gains - kids 6-11 (809,000) improved by 73%, kids 2-11 (1,128,000) by 57%, kids 9-14 (653,000) by 81%, boys 6-11 (517,000) by 60%, boys 2-11 (735,000) by 53% and boys 9-14 (416,000) by 52%.

Wednesday night's (7-9 p.m.) alternative programming line-up also charted solid gains among older kids, compared to the same time period last year: average kids 6-11 delivery (556,000) grew by 9%, kids 9-14 (377,000) by 30% and boys 9-14 (285,000) by 37%. Among the programming standouts, and new episode of Destroy Build Destroy (8:30 p.m.) scored double-digit gains among kids 6-11 (+16%) and kids 9-14 (+69%).

TBS

TBS's Emmy(R)-nominated late-night series CONAN brought in 796,000 viewers last week, with 359,000 adults 18-34 and 584,000 adults 18-49. The show outperformed its June episodes by 13% among adults 18-34 and adults 18-49, while viewers were up 7%. CONAN's median age of 33 was the youngest among cable's late-night talk shows for last week.

truTV

truTV ranked as one of ad-supported cable's Top 10 networks for the week in primetime delivery of its targeted men 18-49 demo (302,000). The network also scored outstanding primetime growth compared to the same week last year, with double-digit increases among adults 18-34 and men 18-34.

The series premiere of truTV's new show South Beach Tow hitched up more than 1.6 million viewers last Wednesday at 10 p.m., tying it with the December 2009 debut of Conspiracy Theory with Jesse Ventura as truTV's biggest Wednesday series launch ever.

Sunday night, truTV's new law-enforcement series Vegas Strip booked 1.6 million viewers at 9 p.m. and 1.4 million viewers at 9:30 p.m., with especially strong timeslot growth among adults 18-34 (+67%) and men 18-34 (+94%).

Last Tuesday, truTV's big hit Hardcore Pawn rang up 2.1 million viewers at 9 and more than 2 million viewers at 9:30 p.m. Both episodes ranked among basic cable's Top 5 programs in their timeslots with key adult and male demos. The night also featured a new episode of freshman series Storage Hunters, which brought in a strong 1.7 million viewers at 10 p.m.

Operation Repo delivered a hefty 1.9 million viewers Wednesday at 9:30 p.m. The show grew its time period by triple-digit percentages and ranked among basic cable's Top 5 programs for the timeslot with men 18-49.





  [july 2011]  
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· AMAZING WORLD OF GUMBALL, THE (CARTOON)
· CHILDRENS HOSPITAL (ADULT SWIM)
· CLOSER, THE (TNT)
· CONSPIRACY THEORY WITH JESSE VENTURA (TRUTV)
· DESTROY BUILD DESTROY (CARTOON)
· FALLING SKIES (TNT)
· FAMILY GUY (FOX)
· FRANKLIN & BASH (TNT)
· HARDCORE PAWN (TRUTV)
· HAWTHORNE (TNT)
· JOHNNY TEST (CARTOON)
· LEVERAGE (TNT)
· LOONEY TUNES SHOW, THE (CARTOON)
· MAD (CARTOON)
· MEMPHIS BEAT (TNT)
· OPERATION REPO (TRUTV)
· REGULAR SHOW (CARTOON)
· RIZZOLI & ISLES (TNT)
· SOUTH BEACH TOW (TRUTV)
· STORAGE HUNTERS (TRUTV)
· VEGAS STRIP (TRUTV)









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