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[08/02/11 - 10:52 AM]
ABC Family is Cable's No. 1 Network in Women 18-34 and Target 12-34s
ABC Family spins the numbers for the month of July.

[via press release from ABC Family]

Primetime Ratings Highlights for July 2011 - Final National Ratings

ABC Family is Cable's No. 1 Network in Women 18-34 and Target 12-34s, and the No. 2 Network in Adults 18-34 and Women 18-49

July 2011 Ranks as ABC Family's No. 1 Month Ever in Females 12-34

"The Secret Life of the American Teenager," "Pretty Little Liars" and "Switched at Birth" Are Cable's Top 3 Original Scripted Series in Women 18-34 and Key 12-34s

Original Movie "Cyberbully" is TV's No. 1 Movie in Core Female Demographics

July 2011 Prime Highlights:

Powered by original series and high performing movies, ABC Family delivered its most-watched month in the network's history in Prime in Females 12-34 (556,000 - tie December 10), its No. 2 month ever in Viewers 12-34 (749,000) and No. 3 month on record in Women 18-34 (314,000).

ABC Family ranked as cable' No. 1 network in Prime in Women 18-34, Viewers 12-34 and Females 12-34, and was No. 2 in Adults 18-34 (454,000) and Women 18-49 (510,000).

Programming Highlights:

· "The Secret Life of the American Teenager" stood as cable's No. 1 original scripted series in Adults 18-34 (1.2 million/1.8 rating) and Women 18-34 (948,000/2.8 rating), and the No. 2 scripted original series in Viewers 12-34 (1.9 million/2.1 rating) and Females 12-34 (1.5 million/3.3 rating), behind only "Pretty Little Liars."

· "Pretty Little Liars" was the month's No. 1 scripted original series in Viewers 12-34 (2.1 million/2.3 rating) and Females 12-34 (1.8 million/4.0 rating), and cable's No. 2 original scripted series in Adults 18-34 (1.1 million/1.7 rating) and Women 18-34 (916,000/2.7 rating), behind only "Secret Life."

· Newcomer "Switched at Birth" ranked as the month's No. 3 scripted original series in Women 18-34 (799,000/2.3 rating), Viewers 12-34 (1.8 million/1.9 rating) and Females 12-34 (1.5 million/3.1 rating), behind both "Secret Life" and "Pretty Little Liars."

· The debut of original movie "Cyberbully" (7/17/11, 8:00 - 10:00 p.m.) qualified as the month's No. 1 TV movie in Women 18-34 (678,000/2.0 rating), Women 18-49 (1.1 million/1.7 rating) and Females 12-34 (1.7 million/3.7 rating).

Source: Nielsen Media Research, US ratings, most current. July 11: 6/27/11-7/31/11; July 2010: 6/28/10-7/25/10. Series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating.





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· CYBERBULLY (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)





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