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[08/02/11 - 10:38 AM]
ABC's "The Bachelorette" Finishes Among the Week's Top 10 in Viewers and Young Adults
ABC spins the numbers for the week of July 25-31.

[via press release from ABC]

Primetime Ratings Report For the week of July 25, 2011 (Based on National Live + Same Day Program Ratings)

ABC's "The Bachelorette" Finishes Among the Week's Top 10 in Viewers and Young Adults and Ranks No. 2 with Women 18-49 for the 2nd Week Running

ABC Ranks No. 1 on Monday in Total Viewers and Adults 18-49

"The Bachelorette" Posts Week-to-Week Gains in Viewers and Young Adults, Delivering its 2nd-Largest Overall Audience Since its Season Opener in May

On its Freshman Finale, ABC's "EM: Weight Loss Edition" Draws its Largest Audience in 4 Weeks, Scoring Double-Digit Time Slot Growth During its Run

During its Freshman Season, "101 Ways to Leave a Game Show" Exhibits Strong Lead-in Retention and Greatly Improves its Time Period for ABC

ABC's "Combat Hospital" Builds Week to Week in Viewers and Young Adults

"Primetime Nightline" Increases Week to Week and Grows its Hour Year to Year

ABC's "Wipeout" Tops Thursday's 8 O'clock Hour for the 6th Straight Week

ABC's "Expedition Impossible" Surges by 23% in Adults 18-49 Week to Week

"Rookie Blue" Leads its Rivals in Adults 18-49 and Hits a Season-High in Adults 18-34

ABC Finishes No. 1 for the 4th Consecutive Friday Among Major Nets In Adults 18-49, as "Shark Tank" Equals a Best-Ever Repeat Number

ABC's "The Bachelorette: The Men Tell All" Special on Sunday Attracts the Net's Biggest Summertime Entertainment Audience to the Time Slot in Nearly 5 Years

WEEK No. 45:

During the week of July 25, 2011, ABC claimed 3 of the week's Top 20 TV shows in both Total Viewers and Adults 18-49: "The Bachelorette" - No. 6/No. 10, "Wipeout-THURS" - No. 12/No. 15 and "Extreme Makeover: Weight Loss Edition" - No. 16/No. 15. In addition to finishing as a Top 10 show with viewers and young adults, ABC's "The Bachelorette" qualified as the week's No. 2 TV show for the 2nd week running with Women 18-49.

Monday

ABC's Monday lineup of "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" led the night in both Total Viewers and Adults 18-49, topping second-place Fox by 2.6 million (7.6 million vs. 5.0 million) and by 5% in the key young adult demo (2.3/6 vs. 2.2/6).

· In Total Viewers, ABC has been the No. 1 network on every regular Monday of Summer 2011 (excluding only July 4th). Further, ABC ranked No. 1 in Total Viewers on the night in 19 of the last 20 weeks.

"The Bachelorette" (8:00-10:26 p.m.)

Despite being interrupted for the presidential address on the East Coast during the middle of the program for 26 minutes, the penultimate telecast of ABC's "The Bachelorette" saw week-to-week increases of 3% in Total Viewers (8.2 million vs. 8.0 million) and 4% in Adults 18-49 (2.4/7 vs. 2.3/7). In fact, "The Bachelorette" drew its 2nd-largest audience since its season premiere (5/23/11).

· "The Bachelorette" qualified as Monday's No. 1 TV show in Total Viewers, standing as Monday's most-watched show overall for its 8th straight regular telecast.

"Extreme Makeover: Weight Loss Edition" (10:26-11:25 p.m.)

The season finale of ABC's "Extreme Makeover: Weight Loss Edition" attracted 6.2 million viewers and a 1.9 rating, 6 share in Adults 18-49, scoring its largest audience in 4 weeks - since 6/27/11. Furthermore, although it had a late start, the program turned in the series' 3rd-most-watched telecast ever.

· On average during its run, "EM: Weight Loss Edition" improved ABC's performance in the hour by 13% in Total Viewers, by 10% in Adults 18-49 and by 13% in Adults 18-34 over the comparable nights last year with originals of "True Beauty."

Tuesday

"101 Ways to Leave a Game Show" (9:00-10:00 p.m.) Showing strong lead-in retention during its freshman season run against stiff unscripted competition on NBC ("America's Got Talent"/"The Voice"), ABC's "101 Ways to Leave a Game Show" substantially improved its time period year to year, surging over the gamer "Downfall" in the in the hour last summer by 21% in Total Viewers and by 29% in Adults 18-49.

"Combat Hospital" (10:00-11:00 p.m.)

At 10 o'clock, ABC's "Combat Hospital" was up week to week by 3% in Total Viewers (3.8 million vs. 3.7 million) and by 13% in Adults 18-49 (0.9/3 vs. 0.8/2), marking its best numbers in three weeks - since 7/5/11. In addition, the new ABC drama jumped over the prior week by 33% in Adults 18-34 (0.8/3 vs. 0.6/2) to equal a series-best.

Wednesday

With 4 comedy repeats leading into "Primetime Nightline: Celebrity Secrets," ABC was up over the same Wednesday last year (7/28/10) by 10% in Adults 18-49 (1.1/3 vs. 1.0/3).

· In addition, the Net delivered its largest audience (3.7 million) on the night in 3 weeks - since 7/6/11.

"Modern Family" (9:00-9:31 p.m.)

At 9:00 p.m., ABC's replay "Modern Family" grew week to week by 7% in Total Viewers (4.4 million vs. 4.1 million), generating the show's largest repeat audience in the half-hour in 5 weeks - since 6/22/11. In addition, the ABC sophomore comedy was up over its year-ago rebroadcast by 7% in viewers (4.1 million on 7/28/10).

"Happy Endings" (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC's encore "Happy Endings" grew over the prior week's repeat by 12% in Total Viewers (2.8 million vs. 2.5 million) to produce its 2nd-most-watched-ever repeat telecast.

"Primetime Nightline: Celebrity Secrets" (10:00-11:00 p.m.)

At 10 o'clock, the ABC special "Primetime Nightline: Celebrity Secrets" improved on the previous week's performance in the hour ("Primetime Nightline: Beyond Belief") by 9% in Total Viewers (3.5 million vs. 3.2 million), by 11% in Adults 18-49 (1.0/3 vs. 0.9/3) and by 8% in Adults 25-54 (1.3/3 vs. 1.2/3).

· On average this summer to date, "Primetime Nightline" is improving ABC's performance in the hour by 11% in Total Viewers, by 38% in Adults 18-49 and by 25% in Adults 25-54 over the comparable nights last year.

Thursday

ABC took second on Thursday to a "Big Brother"-driven CBS in both Total Viewers (5.6 million) and Adults 18-49 (1.6/5).

· ABC was up week to week by 7% in Adults 18-49 and by 17% in Adults 18-34, posting its best numbers on the night in three and five weeks, respectively - since 7/7/11 and 6/23/11.

"Wipeout" (8:00-9:00 p.m.)

ABC's "Wipeout" won the 8 o'clock hour in Total Viewers (6.6 million) for the 6th straight week and in Adults 18-49 (1.9/7) for the 5th time in the last 6 weeks, topping its unscripted time period competition on Fox ("So You Think You Can Dance") by 1.2 million viewers and by 12% in young adults.

· The broad-appealing ABC series qualified as Thursday's top-rated broadcast show in Teens 12-17 and Kids 2-11 for the 5th week in a row.

· "Wipeout" generated its largest audience in 3 weeks - since 7/7/11.

"Expedition Impossible" (9:00-10:00 p.m.)

From 9:00-10:00 p.m., ABC's freshman "Expedition Impossible" took second in the hour in both Total Viewers (5.1 million) and Adults 18-49 (1.6/5), behind only CBS veteran "Big Brother 13."

· Surging 23% week to week in Adults 18-49, "Expedition Impossible" posted its highest young adult number in 3 weeks - since 7/7/11. In addition, the ABC unscripted series grew over the prior week by 40% in Adults 18-34 (1.4/5-tie) and by 63% in Men 18-34 (1.3/5) to hit its 2nd-best-ever numbers on both Nielsen measures.

"Rookie Blue" (10:00-11:00 p.m.)

ABC's "Rookie Blue" topped its network rivals the 10 o'clock hour among Adults 18-49 (1.3/4) and finished first with key Women (W18-34/W18-49) for the 5th time in 6 telecasts.

· "Rookie Blue" built on ABC's performance in the hour on the same night last year (7/29/10) by 4% in viewers and by 8% in young adults (4.7 million & 1.2/4 with an original airing of "Boston Med").

· The sophomore ABC drama soared 18% over the prior week in Adults 18-34 (1.3/4) to deliver a season-high performance.

Friday

ABC was No. 1 on Friday among the major nets in Adults 18-49 (1.2/4-tie) for the 4th consecutive week, defeating CBS by 20% (1.0/4) and Fox by 71% (0.7/2).

· Growing 9% week to week in young adults (1.2/4 vs. 1.1/4), ABC matched its 2nd-best Friday of the summer to date.

"Shark Tank" (8:00-9:00 p.m.)

ABC's encore "Shark Tank" tied CBS' original "Flashpoint" for No. 1 in the 8 o'clock hour against the major nets among Adults 18-49 (1.2/5), leading its repeat competition on both NBC ("Who Do You Think You Are?") and Fox ("Bones") by 71% (0.7/3).

· "Shark Tank" grew over the prior week's replay by 8% in Total Viewers (4.0 million vs. 3.7 million) and by 20% in Adults 18-49 (1.2/5 vs. 1.0/4) to equal a best-ever repeat number in young adults.

· "Shark Tank" built on ABC's performance in the hour over the same night last year (7/30/10) by 38% in viewers and by 33% in Adults 18-49 (2.9 million and 0.9/4 with an original airing of "Wife Swap").

Sunday

"The Bachelorette: The Men Tell All" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "The Bachelorette: The Men Tell All" special finished as the most-watched TV show (5.5 million) in its 2-hour time period, defeating original series programming on both CBS ("Same Name") and NBC ("Marriage Ref").

· Building sharply on its lead-in and gaining viewers throughout its broadcast, ABC's "The Bachelorette: The Men Tell All" beat out CBS' "Big Brother"-boosted "Same Name" by 20% in Total Viewers (5.3 million vs. 4.4 million) and by 14% in Adults 18-49 (1.6/4 vs. 1.4/4) from 9:00-10:00 p.m., and then towered over NBC's "Marriage Ref" by 100% in Total Viewers (5.8 million vs. 2.9 million) and by 89% in Adults 18-49 (1.7/5 vs. 0.9/2) from 10:00-11:00 p.m.

· "The Bachelorette: The Men Tell All" produced ABC's biggest summertime numbers in the time period with entertainment programming in nearly 5 years among Total Viewers (5.5 million), and in more than 3 years among Adults 18-49 (1.7/4) - since 8/27/06 and 7/6/08, respectively.

· "The Bachelorette" special generated enormous year-to-year improvement over original drama programming on the same night last year ("Scoundrels"/"The Gates" on 8/1/10 = 3.1 million and 0.8/2 in Adults 18-49), boosting the 2-hour time period for ABC by 77% in Total Viewers and by 113% in Adults 18-49.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 7/25/11, unless stated otherwise.





  [august 2011]  
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· 101 WAYS TO LEAVE A GAME SHOW (ABC)
· AMERICA'S GOT TALENT (NBC)
· BACHELORETTE, THE (ABC)
· BIG BROTHER (CBS)
· BONES (FOX)
· BOSTON MED (ABC)
· COMBAT HOSPITAL (ABC)
· DOWNFALL (ABC)
· EXPEDITION IMPOSSIBLE (ABC)
· EXTREME WEIGHT LOSS (ABC)
· FLASHPOINT (ION)
· GATES, THE (ABC)
· HAPPY ENDINGS (ABC)
· MARRIAGE REF, THE (NBC)
· MODERN FAMILY (ABC)
· NIGHTLINE PRIME (ABC)
· ROOKIE BLUE (ABC)
· SAME NAME (CBS)
· SCOUNDRELS (ABC)
· SHARK TANK (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· TRUE BEAUTY (ABC)
· VOICE, THE (NBC)
· WHO DO YOU THINK YOU ARE? (TLC)
· WIFE SWAP (ABC)
· WIPEOUT (ABC)





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