POWERED BY NEW MONDAY SCRIPTED PROGRAMMING BLOCK, SYFY RISES 8% AMONG TOTAL VIEWERS IN JULY PRIME
ALPHAS AND WAREHOUSE 13 PREMIERES GRAB 3.6 MILLION VIEWERS EACH BASED ON LIVE +7 DVR
NEW YORK - August 3, 2011 - Fueled by the new Monday 8-11PM (ET/PT) scripted programming block of Eureka, Warehouse 13 and Alphas, Syfy jumped 8% among total viewers in July '11 prime, averaging 1.38 million in the demo, while also rising three percent among Adults 18-34.
As well, Syfy earned double-digit growth in all the key male demos, up 18% in Men 18-34 (126,000), 16% in Men 18-49 (341,000), and 13% in Men 25-54 (392,000), compared to the prior year.
Syfy launched Summer Premiere Week on July 11, showcasing the "Most Powerful Night of the Week" with Eureka at 8PM, Warehouse 13 at 9PM and newcomer Alphas at 10PM. That night became Syfy's highest Monday time period audience for scripted series in more than 10 years.
Based on Live +7 DVR data, the July 11 premiere episodes averaged:
Eureka Monday, July 11 at 8PM ET/PT
2.1 HH rating
2.8 million total viewers
1.32 million Adults18-49
1.47 million Adults 25-54
Warehouse 13 Monday, July 11 at 9PM ET/PT
2.7 HH rating
3.56 million total viewers
1.72 million Adults 18-49
1.88 million Adults 25-54
Alphas Monday, July 11 at 10PM ET/PT
2.7 HH rating
3.6 million total viewers
1.74 million Adults 18-49
1.85 million Adults 25-54
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 99 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)