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[08/06/11 - 11:55 AM]
"Phineas and Ferb: Across the 2nd Dimension" Soars to Ratings Success
Disney Channel spins the numbers for Friday, August 5.
[via press release from Disney Channel]
August 6, 2011

Quick Take For Friday, August 5, 2011 - Fast National Ratings

"Phineas and Ferb: Across the 2nd Dimension" Soars to Ratings Success

~TV's No. 1 Scripted Telecast of 2011 Among Kids 6-11, TV's No. 1 Movie Among Tweens 9-14 and Cable's Most-Watched Movie in Total Viewers

~Cable's No. 1 Animated Telecast in More Than 3 Years in Kids 6-11 and Tweens 9-14; the No. 4 Animated Cable Telecast of All Time in Tweens 9-14

~Summer's Most-Watched Friday Prime Telecast in Total Viewers; Tops All Broadcast Competition from 8-9:30 PM in Adults 18-49

Lauded by kids and adults around the world, the animated series "Phineas and Ferb" reached another pinnacle by inspiring a Disney Channel Original Movie "Phineas and Ferb: Across the 2nd Dimension," and, in its premiere telecast, the movie soared to become TV's No. 1 scripted telecast of 2011 to date among Kids 6-11 (3.4 million/13.8 rating), TV's No. 1 movie among Tweens 9-14 (2.6 million/10.8 rating) and cable's No. 1 movie of the year in Total Viewers (7.6 million).

Moreover, "Phineas and Ferb: Across the 2nd Dimension" ranked as cable's No. 1 animated telecast in more than 3 years among Kids 6-11 and Tweens 9-14 (since 2/18/08 - "Fairly OddBaby"), and ranks No. 4 among all animated cable telecasts in the Tween demo.

"Phineas and Ferb: Across the 2nd Dimension" was easily the No. 1 Friday TV telecast this summer in Total Viewers, and beat all broadcast competition head to head among Adults 18-49 (1.7 million/1.3 rating).

From Disney Television Animation, the action-packed adventure is filled with outstanding songs, multi-level humor and themes of family, friends and the freedom of summer, as stepbrothers Phineas and Ferb (and their pet, Perry the Platypus) tackle a whole new dimension controlled by a truly evil Dr. Doofenshmirtz.

The movie's next presentations are:

Saturday, August 6 (7:30 p.m., ET/PT) - Encore on Disney Channel

Monday, August 8 (9:00 p.m., ET/PT) - Encore on Disney Channel

Saturday, August 13 (10:00 a.m., ET/PT) - Premiere on Disney XD

Saturday, August 20 (8:00 p.m., ET/PT) - Premiere on the ABC TV Network

DisneyChannel.com and DisneyXD.com feature "The Movie Game: The Dimension of Doooom!" and a "2D Yourself" activity that allows users to create a custom avatar to explore the 2nd Dimension, among other digital experiences.

"Phineas and Ferb" continues to create opportunities across Disney: Disney Studios has a feature film in development; Disney Interactive Studios released a video game inspired by the movie, "Phineas and Ferb: Across the 2nd Dimension," for the Wii system, Nintendo DS and PlayStation 3 computer entertainment systems. A special junior novel, joke and novelty book, and an official 96-page magazine are available from Disney Publishing Worldwide. Last month, Disney's California Adventure and Walt Disney World's Hollywood Studios debuted "Phineas and Ferb: We're Making a Movie," an interactive live entertainment experience starring Phineas and Ferb. Disney Theatrical Group will introduce "Disney's Phineas and Ferb: The Best LIVE Tour EVER!," a live touring stage show produced by Feld Entertainment that will play more than 80 hometowns across the country, beginning August 21 in Lakeland, Florida. Disney Consumer Products categories for "Phineas and Ferb" include action figures, apparel, accessories, grocery and health and beauty products.

"Phineas and Ferb" is TV's No. 1 animated series in primetime among Kids 6-11 and Tweens 9-14, reaching more than 113 million unduplicated Total Viewers across the U.S. 2011 to date. Each year since its premiere in 2008, it has been TV's No. 1 animated series among Tweens 9-14.

(Source: NTI, U.S. ratings, Live + Same Day, 8/5/11; 2011 to date: 12/27/10-8/4/11. Reach: NPower, based on minimum 6 minutes viewing.]





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