or


[08/09/11 - 11:40 AM]
Animal Planet's "Hillibilly Handfishin'" Catches Best-ever Series Debut With its Bare Hands
Animal Planet spins the numbers for Sunday, August 7.

[via press release from Animal Planet]

ANIMAL PLANET'S HILLBILLY HANDFISHIN' CATCHES BEST-EVER SERIES DEBUT WITH ITS BARE HANDS

-- Series Premiere Scores Record with 1.5M P2+ Viewers --

(Silver Spring, MD, August 9, 2011) - On Sunday, Animal Planet dove head first into murky Oklahoma waters and fished out record ratings with the premiere of HILLBILLY HANDFISHIN', which scored the most-watched series debut ever for the network, delivering 1.5M P2+ viewers.

Building on the freshwater success of RIVER MONSTERS, the HILLBILLY HANDFISHIN' season opener - "Catfish Are Wicked Cute" - also reeled in strong audience numbers among all other key demos, including P18-49 (737K), P25-54 (697K), M25-54 (419K) and W25-54 (278K).

The premiere scored a 1.0 HH rating and a 0.8 M25-54 rating, which helped Animal Planet rank among the top five ad-supported cable networks in the 10 PM hour, tied with USA and Bravo (excluding sports).

"HILLBILLY HANDFISHIN' aims to deliver big adventure and strong characters while introducing the entire country to the wild world of noodling," says Marjorie Kaplan, president and general manager of Animal Planet. "As Skipper Bivins says best, we triple-dog dare everyone to tune in!"

HILLBILLY HANDFISHIN' is a 12-part series, where thrill-thirsty city slickers head to rural Oklahoma to submerge themselves in murky waters and catch catfish with their bare hands and feet. Led by experienced Oklahoma hand fishermen and self-proclaimed hillbillies Skipper Bivins and Trent Jackson, city folk get a taste of the good-ole' country lifestyle by going through the paces of noodling catfish without tackle or bait. The only lures are fingers and toes - which can be just as attractive to the snakes, beavers, muskrats and snapping turtles that take over abandoned catfish holes as homes of their own. The experience might be uncomfortable, completely foreign and downright terrifying, but it promises to alter the lives and positively affect each newly crowned noodler.

HILLBILLY HANDFISHIN' is produced by Half Yard Productions for Animal Planet. Sean Gallagher and Abby Greensfelder are executive producers for Half Yard Productions. Keith Hoffman is executive producer for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [august 2011]  
S
M
T
W
T
F
S
 


· HILLBILLY HANDFISHIN' (ANIMAL PLANET)





most recent ratings | view all posts
[11/16/19 - 08:31 AM]
Friday's Broadcast Ratings: FOX Tops Demos; CBS Leads Total Viewers
"WWE SmackDown" powers the former to the adults 18-49 crown.

[11/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Continues Its Reign
FOX overshadows the evening in both total viewers and adults 18-49.

[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.

[11/04/19 - 08:10 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign
NBC once again takes home top honors in total viewers and adults 18-49.

[11/03/19 - 10:17 AM]
Saturday's Broadcast Ratings: ABC, College Football Lead Demo Race
The Alphabet tops the charts among adults 18-49 while CBS is the most-watched network overall.