OXYGEN'S "THE GLEE PROJECT" HITS SERIES HIGHS IN KEY DEMOS AND TOTAL VIEWERS
Series Shows Triple-Digit Growth Since Premiere
Episode Six Watched By 1.27M Viewers on a Time Shifted Basis
NEW YORK - August 9, 2011 - Oxygen's critically-acclaimed "The Glee Project" delivered 912,000 total viewers in last Sunday's original episode earning its highest numbers in total viewership to date as well as in key demos W18-49, A25-54, W25-54 and A12-24 , according to Nielsen Media Research. Compared to last week's original episode, Sunday's episode rose +31% among A18-49 (442,000 vs. 338,000), +26% among W18-49 (335,000 vs. 265,000), +24% among W25-54 (300,000 vs. 242,000), +22% among A25-54 (403,000 vs. 330,000) and +16% among total viewers (912,000 vs. 789,000). Since its premiere on June 12th, the series has posted impressive triple-digit growth with +133% among W18-49, +109% among A18-49, +102% among A25-54 and +100% in total viewers. Additionally, L7 data now available for the first six episodes of the series demonstrates that "The Glee Project" is averaging nearly one million viewers (993,000 total viewers) with episode six scoring over one million (1,271,000) total viewers. L7 data accounts for viewers who watched "The Glee Project" on a time shifted basis.
In the digital space, Sunday's episode continued its reign as the #1 show site on Oxygen.com. "The Glee Project" marked the best premiere day for the show site season to date with respect to daily unique visitors, exceeding the series premiere by +30%. Since premiere, "The Glee Project" has streamed nearly 8 million video streams across Oxygen.com, Oxygen.com Mobile, and Hulu.com. Finally, according to Trendrr, "The Glee Project" climbed two spots for Sunday's premiere, ranking as the #3 most mentioned program amongst all Cable TV programs Sunday with regard to social media mentions. "The Glee Project" outranked E's "Keeping Up With the Kardashians," HBO's "Entourage," and AMC's "Breaking Bad."
During Sunday night's episode, the remaining five contenders were challenged to deepen their acting skills during �Believability' week. The contenders attempted to convey unattainable love during their group performance of Paramore's "The Only Exception." "Glee" guest mentor Jenna Ushkowitz ("Tina Cohen-Chang") coached the group on how to be real without overdoing the intensity. In the final moments of the episode, "Glee" hopeful Hannah McIalwain (20) of Charlotte, NC was eliminated.
"The Glee Project" is produced by Ryan Murphy Television and Embassy Row with Ryan Murphy, Dante Di Loreto, Michael Davies and Shauna Minoprio serving as executive producers.
On air Source: Nielsen Media Research; LS and L7. Online sources: Oxygen.com/Oxygen.com Mobile Unique Visitors and Streams: Adobe SiteCatalyst (Omniture) 6/12-8/7; Hulu Streams: Hulu Partner Portal 6/12-8/6; Social Media Ranking: Trendrr.tv
Fans of "The Glee Project" can follow the show on Twitter at http://www.twitter.com/thegleeproject, Facebook at http://www.facebook.com/thegleeproject and Tumblr at http://thegleeproject.tumblr.com for access to all of the latest news and information. Additionally, fans can vote for their favorite contender in the Bing Fan Favorite contest beginning at 9pm ET on Sunday, June 12 and continuing throughout the run of the show. Log-on to www.OxygenLive.com for special live chats with cast as well as a special chat with the eliminated contender directly following the episode. Viewers can log on to www.Oxygen.com for a more in depth look at each contender and to meet the judges, complete with photo galleries and video.
About Ryan Murphy Television
Ryan Murphy Television is the creative force behind some of today's most groundbreaking television. Responsible for the Primetime Emmy� and Golden Globe� winning series "Nip/Tuck" and "Glee," which has become a cultural phenomenon, RMTV strives to bring fresh perspectives to television audiences the world over.
About Embassy Row
Embassy Row is a New York City-based global format and digital production company dedicated to developing original concepts and adapting international formats for television networks, online and wireless distribution in the U.S. and around the world. We specialize in the genres of games, comedy, reality, factual, sports and food and are pioneers in the fields of brand-supported and digital content. Embassy Row is a creative company, led by hands-on producers always on the lookout for the next breakthrough idea. Since 2008, Embassy Row has been a part of the Sony Pictures Television company.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including " The Glee Project," "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.