or


[08/09/11 - 02:55 PM]
USA's Summer of Originals Continue to Rule the Airwaves
USA spins the numbers for the week of August 1-7.

[via press release from USA]

USA'S SUMMER OF ORIGINALS CONTINUE TO RULE THE AIRWAVES

USA Claims Double-Digit Victories Over Competition in Demos

NEW YORK - August 9, 2011 - USA continued to shine as the most watched cable network in prime this week, delivering more P25-54 (1.39 million, +29% over #2 TNT), P18-49 (1.27 million, +38% over #2 TNT), total viewers (3.54 million, +18% over #2 Disney Channel), and households (2.73 million, +31% over #2 Disney Channel) as well as bringing in the week's top household coverage rating in basic cable prime (2.72, +0.83 over #2 TNT). USA was the only network to deliver over 1 million in P18-49, 3.5 million total viewers, or 2.5 million households and was one of only two deliver over 1 million in P25-54 or half a million P18-34 (541,000).

USA also won the total day crown this week as one of only two networks to deliver over half a million P25-54 (556,000, +4% over #2 TNT) or half a million P18-49 this week (517,000, +2% over #2 NICK).

· ROYAL PAINS was the week's most watched scripted telecast in basic cable prime among F18-49. More total viewers and households (4.15 million) were tuned to ROYAL PAINS than anything else in basic cable prime Wednesday and more P25-54, P18-49, and P18-34 tuned to it than any other scripted fare on cable. ROYAL PAINS was also Wednesday's top scripted telecast in all of television, broadcast or cable, for P18-49 viewers and the top drama for P18-34. ROYAL PAINS allowed USA to be second only to NBC in delivering M18-49, M25-54, or total males in the 9pm hour Wednesday while outperforming every other cable network as well as ABC and CBS in P18-49, P25-54, and P18-34 and all of cable plus ABC and FOX in total viewers P2+ and households.

· ROYAL PAINS hit its biggest numbers in nearly a year this week across the board for persons, males, and females 25-54/18-49/18-34/total viewers with double digit gains week over week in P25-54 (2.43 million, +21%), P18-49 (2.18 million, +21%), P18-34 (873,000, +26%), and total viewers (5.46 million, +13%). Aside from season premieres and finales, more total females tuned in this week than had watched since Season 1.

· NECESSARY ROUGHNESS hit a series high P18-34 delivery of 652,000 and its best P25-54 (1.91 million), P18-49 (1.76 million), and total viewers (4.46 million) numbers since the series premiere. NECESSARY ROUGHNESS was second only to ROYAL PAINS among Wednesday night's scripted shows for P25-54, P18-49, total viewers, and households and was the 2nd most watched drama of the night for P18-34. In the 10pm hour Wednesday, NECESSARY ROUGHNESS led USA to outperform both ABC and CBS in delivering P18-49 and P18-34.

· BURN NOTICE and SUITS were the top two scripted telecasts in basic cable prime Thursday among P25-54 (BN 2.24 million / Suits 1.85 million), P18-49 (1.90 million / 1.72 million), P18-34 (775,000 / 764,000), total viewers P2+ (5.21 million / 4.03 million), and households (3.85 million / 3.07 million). No other network aired a scripted telecast to over 1 million in P25-54, 1 million in P18-49, 4 million total viewers, or 3 million households.

· COVERT AFFAIRS and WHITE COLLAR were the most attractive couple on cable Tuesday as the top two telecasts for the night in P25-54 (CA 2.00 million / WC 1.70 million), total viewers (4.61 million / 3.71 million), and households (3.46 million / 2.82 million), the most watched scripted fare for P18-49 (1.75 million / 1.69 million) and the top drama for P18-34 (773,000 / 782,000). In fact, these were the top dramas in all of television, broadcast or cable for P18-34.

· WHITE COLLAR delivered a season to date high P18-49 audience of 1.69 million while the P25-54 audience stepped over 1.7 million viewers for only the second time since the season premiere (1.70 million).

· Only the July 5 episode of COVERT AFFAIRS delivered more P25-54 (2 million), P18-49 (1.75 million), P18-34 (773,000), or total viewers (4.61 million) than this week's episode while F25-54 viewing was at a season high 1.14 million

· In its 9pm timeslot, WHITE COLLAR was the top scripted fare in all of television for P18-34 while making USA the top network on cable among P18-49, P25-54, P18-34, total viewers, and households while outperforming CBS in P18-34. COVERT AFFAIRS outperformed ABC and CBS in delivering P18-49, P25-54, and P18-34 in the 10pm hour, as well as beating ABC and every cable network in total viewers P2+ and households. USA was second only to NBC in the hour for P25-54, M18-49, M25-54, and total males.

· IN PLAIN SIGHT closed its season with over 4 million total viewers, a season high and up +6% from last year's finale (4.09 million). This year's finale was up across the board from last year's, growing +3% in P25-54 to 1.42 million, +1% in P18-49 to 1.15 million, and +27% in P18-34 to 418,000. Head to head, IN PLAIN SIGHT was second only to CBS in all of television for delivering total females F2+ (2.65 million) in Sunday's 10pm timeslot.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· IN PLAIN SIGHT (USA)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)









most recent ratings | view all posts
[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.

[11/24/14 - 10:24 AM]
Live + 7 Ratings: ABC Claims 3 of the Week's Top 5 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of November 3-9.

[11/24/14 - 08:56 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.