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[09/01/11 - 09:09 AM]
"Big Brother" Matches Season High Ratings in A18-49 and A18-34; Second Largest Audience
CBS spins the numbers for Wednesday, August 31.
[via press release from CBS]

"BIG BROTHER WEDNESDAY" SOARS

"BIG BROTHER" MATCHES SEASON HIGH RATINGS IN ADULTS 18-49 AND ADULTS 18-34

Wednesday Edition Also Delivers the Second Largest Audience on Any Night This Summer

Last night's BIG BROTHER matched season high ratings on any night in adults 18-49 and adults 18-34 while delivering its second largest audience on any night this summer, according to Nielsen preliminary live plus same day ratings for Wednesday, Aug. 31.

BIG BROTHER WEDNESDAY was first in households (4.9/08), viewers (8.21m), adults 25-54 (3.5/10), adults 18-49 (3.2/10) and adults 18-34 (2.8/10). Compared to last week, BIG BROTHER 13 WEDNESDAY was up +2% in households (from 4.8/08), +10% in adults 18-49 (from 2.9/09), +12% in adults 18-34 (from 2.5/09), even in adults 25-54 and added +260,000 viewers (from 7.95m, +3%).

BIG BROTHER WEDNESDAY matched season highs for any night in both adults 18-49 and adults 18-34 and posted the second largest audience for BIG BROTHER 13 this season (behind Sunday, Aug. 21's broadcast).

BIG BROTHER was Wednesday's number one program in adults 25-54, adults 18-49 and adults 18-34. BIG BROTHER WEDNESDAY won its time slot every week this season.

For the night, CBS was first in adults 25-54 (2.3/06), adults 18-49 (2.0/06), adults 18-34 (1.7/06) and second in viewers (6.42m).

Updated Wednesday ratings will be available this afternoon.





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· BIG BROTHER (CBS)




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