CBS STREAKS TO NINTH CONSECUTIVE WEEKLY WIN

"Big Brother Wednesday" is the Week's No. 1 Program in Adults 18-49 and Adults 18-34

All Three Editions of "Big Brother" Place Among the Top 10 in All Key Demos

CBS Has the Top 10 Scripted Programs

CBS streaked to its ninth consecutive weekly win in viewers and tied for first in adults 25-54 led by all three editions of BIG BROTHER and the continued strength of its comedy and drama rebroadcasts, according to Nielsen live-plus-same-day ratings for the week ending Sept. 4, week 50 of the 2010-2011 television year.

BIG BROTHER WEDNESDAY was the week's number one program in both adults 18-49 and adults 18-34, while all three BIG BROTHER broadcasts placed among the top 10 in adults 18-34, adults 18-49 and adults 25-54.

NCIS, NCIS: LOS ANGELES, NCIS 10PM SPECIAL, CSI: CRIME SCENE INVESTIGATION, BLUE BLOODS, TWO AND A HALF MEN, HAWAII FIVE-0, CRIMINAL MINDS, MIKE & MOLLY and THE BIG BANG THEORY were the week's top 10 scripted programs.

For the week in viewers: CBS (5.57m), ABC (4.77m), NBC (4.69m) and FOX (2.78m). Summer-to-date: CBS (6.30m) leads NBC (5.76m), ABC (5.53m) and FOX (4.43m).

For the week in key demographics, CBS was tied for first in adults 25-54 (1.7/05, with ABC) and second in adults 18-49 (1.3/04, -0.1 behind ABC).

For the week in households: CBS (3.7/06) was ahead of ABC (3.1/05), NBC (3.0/05) and FOX (1.8/03). Summer-to-date: CBS (4.1/07), NBC (3.5/06), ABC (3.4/06) and FOX (2.7/05).

CBS Weekly Highlights:

BIG BROTHER

BIG BROTHER WEDNESDAY was first in households (4.9/08), viewers (8.34m), adults 25-54 (3.6/10), adults 18-49 (3.3/11) and adults 18-34 (2.9/11). BIG BROTHER WEDNESDAY won its time slot every week this season. Compared to last week, BIG BROTHER was up +2% in households (from 4.8/08), +3% in adults 25-54 (from 3.5/10), +14% in adults 18-49 (from 2.9/09), +16% in adults 18-34 (from 2.5/09) and added +390,000 viewers (from 7.95m, +5%). BIG BROTHER posted its best delivery on any night in households since September 1, 2009, in adults 18-49 since September 18, 2007, since September 5, 2006 in adults 18-34 and posted the second largest audience for BIG BROTHER this season (behind Sunday, August 21st's broadcast).

BIG BROTHER THURSDAY was first in households (3.8/06), viewers (6.25m), adults 25-54 (2.9/07), adults 18-49 (2.5/07) and adults 18-34 (2.0/06). BIG BROTHER swept its time slot for the eighth time in nine weeks. BIG BROTHER THURSDAY was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

BIG BROTHER SUNDAY was first in households (3.9/07), viewers (6.66m), adults 25-54 (2.8/08), adults 18-49 (2.4/08) and adults 18-34 (1.9/07).

CBS top programs of the week: #3 NCIS (R) (an average of 8.94m viewers), #4 NCIS: LOS ANGELES (R) (8.64m), #5 BIG BROTHER 13 WEDNESDAY (8.34m), #7 NCIS 10PM SPECIAL (R) (S) (7.29m), #8 BIG BROTHER 13 SUNDAY (6.66m), #10 BIG BROTHER 13 THURSDAY (6.25m), #12 60 MINUTES (6.04m), #14 CSI: CRIME SCENE INVESTIGATION (R) (5.86m), #17 BLUE BLOODS (R) (5.37m), #18 TWO AND A HALF MEN (R) (5.33m), #19 48 HOURS MYSTERY FRIDAY SPECIAL (S) (5.32m), #20 HAWAII FIVE-0 (R) (5.31m), #21 CRIMINAL MINDS (R) (5.17m), #22 MIKE & MOLLY (R) (5.05m), #23 THE BIG BANG THEORY (R) (5.04m), #26 48 HOURS MYSTERY (R) (4.97m), #27 CRIMETIME SATURDAY "CSI: MIAMI" (R) (4.78M), #28 THE BIG BANG THEORY SPECIAL (R) (S) (4.74m) and #30 CSI: NY (R) (4.71m).

Prime averages are based on the following hours of rated broadcasts in Week #50:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours