or


[09/19/11 - 12:06 AM]
The Futon's Ratings Survival Guide: "The Playboy Club" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

THE PLAYBOY CLUB (NBC)
(Mondays at 10:00/9:00c)

With self-starter "Harry's Law" being shipped to Wednesday nights at 9:00/8:00c, NBC is back to the drawing board on Monday nights. Newcomer "The Playboy Club" then is tasked with filling said void, as it hopes to avoid the one-and-done fate of such short-lived fare as "The Cape," "Chase" and "The Event" from this past season. Aiding its cause: the below the radar success of "The Sing-Off," which has provided some of the night's best numbers in the past two years.

Here's how NBC has fared on Monday nights the past two seasons:*

mondays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
The Sing-Off: Season 28:00 PM8.83
(N/A)
2.93
(N/A)
Heroes: Season 48:00 PM5.81
(N/A)
2.43
(N/A)
The Sing-Off: Season 18:00 PM7.08
(N/A)
2.30
(N/A)
Chuck: Season 38:00 PM6.03
(N/A)
2.17
(N/A)
Heroes: Season 49:00 PM4.39
(66.62%)
2.00
(81.63%)
Law & Order: Season 2010:00 PM6.44
(122.67%)
1.79
(114.01%)
Harry's Law: Season 110:00 PM9.25
(198.50%)
1.77
(133.08%)
The Event9:00 PM5.49
(114.14%)
1.74
(110.83%)
Chuck: Season 48:00 PM5.18
(N/A)
1.73
(N/A)
Trauma9:00 PM5.31
(96.90%)
1.69
(79.34%)
Chase10:00 PM5.52
(78.63%)
1.60
(69.87%)
The Jay Leno Show10:00 PM5.31
(90.92%)
1.58
(77.07%)
The Cape9:00 PM4.89
(86.86%)
1.39
(77.65%)
Law & Order: LA10:00 PM5.50
(125.28%)
1.27
(111.40%)
Persons Unknown10:00 PM3.63
(78.23%)
1.23
(61.50%)
Persons Unknown8:00 PM2.93
(N/A)
0.85
(N/A)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

COMING TOMORROW: FOX's "New Girl" & CBS's "Unforgettable."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· PLAYBOY CLUB, THE (NBC)





most recent ratings | view all posts
[06/15/19 - 08:26 AM]
Friday's Broadcast Ratings: NBC Tops Low Key Friday in Demos
"Dateline NBC" and an encore "American Ninja Warrior" lead the evening among adults 18-49.

[06/14/19 - 10:27 AM]
Hallmark Channel's "Good Witch" Kicks Off Fifth Season as #1 Original Scripted Series on Cable
The Hallmark Channel further spins the numbers for the week of June 3-9.

[06/14/19 - 08:21 AM]
Thursday's Broadcast Ratings: NBA Finals Wrap on Top for ABC
The Toronto Raptors' Game 6 victory easily leads the night in total viewers and adults 18-49.

[06/13/19 - 08:12 AM]
Wednesday's Broadcast Ratings: Stanley Cup Finals Wrap on Top for NBC
The St. Louis Blues victory easily takes the night in total viewers and adults 18-49.

[06/12/19 - 11:13 AM]
Nickelodeon's "Are You Smarter Than a Fifth Grader" Makes the Grade, Scores More Than One Million Total Viewers
Nickelodeon spins the numbers for Monday, June 10.

[06/12/19 - 08:14 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Wins Showdown with "The Bachelorette"
NBC's summer mainstay takes home top honors in total viewers and adults 18-49.

[06/11/19 - 08:20 AM]
Monday's Broadcast Ratings: ABC Rides NBA Finals to Victory
The Alphabet cruises to the top spots among adults 18-49 and total viewers with Game 5 coverage.

[06/10/19 - 02:27 PM]
Cable's No. 1 Comedy of the Year with Women 18-34, Freeform's "grown-ish" Returns with Its Best Performance Since January
Freeform further spins the numbers for Wednesday, June 5.

[06/10/19 - 11:23 AM]
HGTV Hit Series "Good Bones" Delivers Strong Performance on June 4
HGTV further spins the numbers for Tuesday, June 4.

[06/10/19 - 08:13 AM]
Sunday's Broadcast Ratings: Stanley Cup Finals Spark Another NBC Victory
Coverage of Game 6 puts the Peacock in front among adults 18-49 last night.

[06/09/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Modest Victory
The Peacock's "Dateline Saturday Night Mystery" is the evening's top program in total viewers and adults 18-49.

[06/08/19 - 08:25 AM]
Friday's Broadcast Ratings: ABC Cruises to Victory with NBA Finals
Game 4 easily wins the evening in both total viewers and adults 18-49.

[06/07/19 - 02:05 PM]
Hallmark Channel's "When Calls the Heart" Wraps Up Season Six as #2 Scripted Series on Cable
The Hallmark Channel further spins the numbers for the season to date.

[06/07/19 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with Stanley Cup Finals
Coverage of Game 5 puts the network in front among total viewers and adults 18-49.

[06/06/19 - 08:13 AM]
Wednesday's Broadcast Ratings: ABC Tops Charts with NBA Finals
The Alphabet easily wins the evening in both total viewers and adults 18-49.