or


[09/19/11 - 12:06 AM]
The Futon's Ratings Survival Guide: "The Playboy Club" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

THE PLAYBOY CLUB (NBC)
(Mondays at 10:00/9:00c)

With self-starter "Harry's Law" being shipped to Wednesday nights at 9:00/8:00c, NBC is back to the drawing board on Monday nights. Newcomer "The Playboy Club" then is tasked with filling said void, as it hopes to avoid the one-and-done fate of such short-lived fare as "The Cape," "Chase" and "The Event" from this past season. Aiding its cause: the below the radar success of "The Sing-Off," which has provided some of the night's best numbers in the past two years.

Here's how NBC has fared on Monday nights the past two seasons:*

mondays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
The Sing-Off: Season 28:00 PM8.83
(N/A)
2.93
(N/A)
Heroes: Season 48:00 PM5.81
(N/A)
2.43
(N/A)
The Sing-Off: Season 18:00 PM7.08
(N/A)
2.30
(N/A)
Chuck: Season 38:00 PM6.03
(N/A)
2.17
(N/A)
Heroes: Season 49:00 PM4.39
(66.62%)
2.00
(81.63%)
Law & Order: Season 2010:00 PM6.44
(122.67%)
1.79
(114.01%)
Harry's Law: Season 110:00 PM9.25
(198.50%)
1.77
(133.08%)
The Event9:00 PM5.49
(114.14%)
1.74
(110.83%)
Chuck: Season 48:00 PM5.18
(N/A)
1.73
(N/A)
Trauma9:00 PM5.31
(96.90%)
1.69
(79.34%)
Chase10:00 PM5.52
(78.63%)
1.60
(69.87%)
The Jay Leno Show10:00 PM5.31
(90.92%)
1.58
(77.07%)
The Cape9:00 PM4.89
(86.86%)
1.39
(77.65%)
Law & Order: LA10:00 PM5.50
(125.28%)
1.27
(111.40%)
Persons Unknown10:00 PM3.63
(78.23%)
1.23
(61.50%)
Persons Unknown8:00 PM2.93
(N/A)
0.85
(N/A)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

COMING TOMORROW: FOX's "New Girl" & CBS's "Unforgettable."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· PLAYBOY CLUB, THE (NBC)





most recent ratings | view all posts
[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.