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[09/20/11 - 09:32 AM]
"Men" Delivers 28 Mil Viewers, All Time Series High, "2 Broke Girls" Best Fall Comedy Premiere Since 2001; "HIMYM" Scores Best Ever Premiere
CBS spins the numbers for Monday, September 19.

[via press release from CBS]

MEN DELIVERS 28 MIL VIEWERS, ALL TIME SERIES HIGH; 2 BROKE GIRLS BEST FALL COMEDY PREMIERE SINCE 2001; HIMYM SCORES BEST EVER PREMIERE

The Season Premiere of "Two and a Half Men" Scores the Largest Audience and Highest Adult 18-49 Rating in Series History

"Two and a Half Men" Posts TV's Best Scripted Series Season Premiere Since 2005

"How I Met Your Mother" Posts Biggest Premiere in Series History in Viewers and Demos

The Series Premiere of "2 Broke Girls" is the Biggest Fall Comedy Premiere Since 2001

"Hawaii Five-0" Wins its Time Period in Adults 18-49 and Adults 25-54

CBS Wins Premiere Monday in Adults 18-49 and Adults 25-54

The highly-anticipated season premiere of TWO AND A HALF MEN, featuring the first episode with Ashton Kutcher, delivered the series' largest audience and best adult 18-49 rating ever, leading CBS to a Monday win in adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Sept. 19.

Leading off the night, HOW I MET YOUR MOTHER (P) was first in adults 25-54 (5.3/13), adults 18-49 (4.7/13), adults 18-34 (4.3/13), second in households (6.9/11) and viewers (11.26m). HOW I MET YOUR MOTHER posted its best delivery ever with a season premiere in viewers, adults 25-54, adults 18-49 and adults 18-34.

At 8:30 PM, HOW I MET YOUR MOTHER SPECIAL (S) was first in adults 25-54 (5.7/13), adults 18-49 (5.1/13), adults 18-34 (4.6/13) and second in both households (7.3/11) and viewers (12.24m).

At 9 PM, TWO AND A HALF MEN (P) was first in households (16.2/23), viewers (27.76m), adults 25-54 (12.2/26) and adults 18-49 (10.3/24) - all series highs. TWO AND A HALF MEN posted the best season premiere for a scripted program in viewers, adults 25-54 and adults 18-49 since "Desperate Housewives" in September 2005.

Following TWO AND A HALF MEN, the series premiere of 2 BROKE GIRLS (P) was first in households (11.4/16), viewers (19.15m), adults 25-54 (8.6/16) and adults 18-49 (7.0/16). The freshman comedy posted CBS's best delivery in this time period with entertainment programming since May 16, 2005 in these measures. 2 BROKE GIRLS posted the largest audience for a fall comedy premiere since in September 2001 ("Inside Schwartz").

At 10 PM, HAWAII FIVE-0 (P) won its time slot in adults 25-54 (4.5/10), adults 18-49 (3.4/08), second in both households (7.6/12) and viewers (12.00m).

For the night, CBS was first in adults 25-54 (6.8/15), adults 18-49 (5.7/14), adults 18-34 (4.3/12), second in both households (9.5/14) and viewers (15.73m).

Updated Monday ratings will be available this afternoon.

Note: DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.

Updated: "Two and a Half Men" and "2 Broke Girls" Score Even Bigger Ratings: Men gains an additional 1 million viewers and +0.4 rating point in A18-49; Girls gain in viewers and A18-49

MEN RULE MONDAY... BUT DON'T FORGET THE GIRLS

The Season Premiere of "Two and a Half Men" Scores the Largest Audience and Highest Adult 18-49 Rating in Series History

"Two and a Half Men" Posts TV's Best Scripted Series Season Premiere Since 2005

"How I Met Your Mother" Posts Biggest Premiere in Series History in Viewers and Demos

The Series Premiere of "2 Broke Girls" is the Biggest Fall Comedy Premiere Since 2001

"Hawaii Five-0" Wins its Time Period in Adults 18-49 and Adults 25-54

CBS Wins Premiere Monday in Adults 18-49 and Adults 25-54

CBS.com Posts Highest Single-Day Traffic Numbers in the Site�s History, Up 100% over Previous Year to Nearly 2 Million Unique Users

The highly-anticipated season premiere of TWO AND A HALF MEN, featuring the first episode with Ashton Kutcher, delivered the series' largest audience and best adult 18-49 rating ever, leading CBS to a Monday win in adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for Sept. 19.

Leading off the night, HOW I MET YOUR MOTHER (P) was first in adults 25-54 (5.3/13), adults 18-49 (4.7/13), adults 18-34 (4.3/14), second in households (6.8/11) and viewers (11.01m). HOW I MET YOUR MOTHER posted its best delivery ever with a season premiere in viewers, adults 25-54, adults 18-49 and adults 18-34.

At 8:30 PM, HOW I MET YOUR MOTHER SPECIAL (S) was first in adults 25-54 (5.8/13), adults 18-49 (5.2/13), adults 18-34 (4.7/13) and second in both households (7.3/11) and viewers (12.22m).

At 9 PM, TWO AND A HALF MEN (P) was first in households (16.7/24), viewers (28.74m), adults 25-54 (12.6/27) and adults 18-49 (10.7/25) � all series highs. TWO AND A HALF MEN posted the best season premiere for a scripted program in viewers since CSI: CRIME SCENE INVESTIGATION in September 2005 and both adults 25-54 and adults 18-49 since "Desperate Housewives" in September 2005.

Following TWO AND A HALF MEN, the series premiere of 2 BROKE GIRLS (P) was first in adults 25-54 (8.6/18), adults 18-49 (7.1/16), second in households (11.5/16) and viewers (19.37m). The freshman comedy posted CBS's best delivery in this time period with entertainment programming since May 16, 2005 in these measures. 2 BROKE GIRLS posted the largest audience for a fall comedy premiere since in September 2001 ("Inside Schwartz").

At 10 PM, HAWAII FIVE-0 (P) won its time slot in adults 25-54 (4.5/10), adults 18-49 (3.4/08), second in both households (7.7/12) and viewers (12.19m).

For the night, CBS was first in adults 25-54 (6.9/16), adults 18-49 (5.8/14), adults 18-34 (4.4/12), second in both households (9.6/15) and viewers (16.00m).

CBS was also a hit online, with CBS.com posting a record-breaking day of traffic. The site, which features photos, videos and interactive content about the highly anticipated Monday night line-up, was up 100% to nearly 2 million unique users.

Traffic was driven by TWO AND A HALF MEN, which was the top-visited prime-time program on CBS.com and also posted the highest single-day of traffic ever for an individual show. Monday also marked CBS.com's single highest daily social referrals in the site's history, a testament to the success of the Network's popular Tweet Week event as well as the popularity of CBS's Facebook pages for its leading shows.

Note: DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.





  [september 2011]  
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M
T
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· 2 BROKE GIRLS (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· INSIDE SCHWARTZ (NBC)
· TWO AND A HALF MEN (CBS)





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