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[10/11/11 - 08:46 AM]
CBS #1 for the Week in Viewers and Adults 18-49
CBS spins the numbers for the week of September 26-October 2.
[via press release from CBS]

CBS #1 FOR THE WEEK IN VIEWERS AND ADULTS 18-49

CBS #1 FOR THE SEASON IN VIEWERS AND ADULTS 18-49

CBS #1 IN DVR PLAYBACK IN VIEWERS AND ADULTS 18-49

CBS Places 20 of the Top 30 Programs in Viewers Through the First Three Weeks, A First for Any Network in Television History

"NCIS" is the Week and Season's #1 Drama in Viewers and Demos

"Two and a Half Men" is the Week and Season's #1 Comedy in Viewers and Demos

CBS is #1 in viewers and adults 18-49, according to Nielsen live plus same day ratings for the week ending Oct. 9, and number one in both those categories through the first three weeks of the television season, according to Nielsen most current ratings through Oct. 9.

And, in a first for any network in television history, CBS has 20 of the season's top 30 programs in viewers through the first three weeks of the season. (Regularly scheduled programming including sports events but excluding pre and post game shows).

THE WEEK

For the week in viewers: CBS (11.32m), ABC (8.20m), NBC (7.27m) and FOX (7.10m).

For the week in key demographics, CBS was first in adults 18-49 (2.9/08) and adults 25-54 (3.8/09).

For the third consecutive week, CBS had more programs in the top 10 among adults 18-49, than all the other networks with TWO AND A HALF MEN (#2), THE BIG BANG THEORY, 2 BROKE GIRLS and HOW I MET YOUR MOTHER (tied #6) and MIKE & MOLLY (#9).

This marks the first time since 2003 that any network has dominated the Top 10 in adults 18-49 with entertainment programming during the first three weeks of the season.

Among dramas, CBS had the top eight in viewers led by NCIS (#1), NCIS: LOS ANGELES (#2), CRIMINAL MINDS (#3), THE MENTALIST (#4), CSI (#5) UNFORGETTABLE (#6), PERSON OF INTEREST (#7) and BLUE BLOODS (#8).

Overall, CBS had six of the top 10 programs in viewers, more than all the other networks combined and 12 of the top 20 including NCIS (#2), TWO AND A HALF MEN (#3), NCIS: LOS ANGELES (# 7), THE BIG BANG THEORY (# 8), CRIMINAL MINDS (#9) AND 60 MINUTES (#10).

THE SEASON

Season-to-date in viewers: CBS is first (12.68m), followed by ABC (9.42m), FOX (8.05m) and NBC (7.59m).

Season-to-date in key demographics, CBS is first in adults 18-49 (3.4/09, up +3% from last year) and adults 25-54 (4.4/11, up +2%).

Through the first three weeks of the season, NCIS is the #1 drama in viewers and key demographics and TWO AND A HALF MEN is the #1 comedy in viewers and key demographics.

DVR PLAYBACK

CBS is also first in 7-day playback lift in viewers (+2.10m), adults 18-49 (+0.7) and adults 25-54 (+0.9), according to Nielsen 7-day playback ratings for premiere week. CBS

CBS had six of the top 10 programs in viewers based on 7-day lift, more than all the other networks combined.

CBS had four of the top 10 programs in adults 18-49 based on 7-day lift, more than any other network.

More detailed information to come including show highlights and charts.

Note: DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.

CBS #1 FOR THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

CBS #1 FOR THE SEASON IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

CBS #1 IN DVR PLAYBACK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

CBS Places 20 of the Top 30 Programs in Viewers Through the First Three Weeks, A First for Any Network in Television History

"NCIS" is the Week and Season's #1 Drama in Viewers and Demos

"Two and a Half Men" is the Week and Season's #1 Comedy in Viewers and Demos

CBS is #1 in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 9, and #1 in both those categories through the first three weeks of the television season, according to Nielsen most current ratings through Oct. 9.

And, in a first for any network in television history, CBS has 20 of the season's top 30 programs in viewers through the first three weeks of the season. (Regularly scheduled programming including sports events but excluding pre- and post-game shows).

THE WEEK

For the week in viewers: CBS (11.32m), ABC (8.20m), NBC (7.27m) and FOX (7.10m).

For the week in key demographics, CBS was first in adults 18-49 (2.9/08) and adults 25-54 (3.8/09).

For the third consecutive week, CBS had more programs in the top 10 among adults 18-49 than all the other networks, with TWO AND A HALF MEN (#2), THE BIG BANG THEORY, 2 BROKE GIRLS and HOW I MET YOUR MOTHER (tied #6) and MIKE & MOLLY (#9).

This marks the first time since 2003 that any network has dominated the Top 10 in adults 18-49 with entertainment programming during the first three weeks of the season.

Among dramas, CBS had the top eight in viewers led by NCIS (#1), NCIS: LOS ANGELES (#2), CRIMINAL MINDS (#3), THE MENTALIST (#4), CSI (#5) UNFORGETTABLE (#6), PERSON OF INTEREST (#7) and BLUE BLOODS (#8).

Overall, CBS had six of the top 10 programs in viewers, more than all the other networks combined, and 12 of the top 20 including NCIS (#2), TWO AND A HALF MEN (#3), NCIS: LOS ANGELES (#7), THE BIG BANG THEORY (#8), CRIMINAL MINDS (#9) and 60 MINUTES (#10).

CBS won the 10:00 PM weeknight time period in viewers, adults 25-54 and adults 18-49. From 10:00-11:00 PM, CBS won every weeknight in adults 25-54 and adults 18-49 and won four of five nights in viewers (placing second on Monday).

THE SEASON

Season-to-date in viewers: CBS is first (12.68m), followed by ABC (9.42m), FOX (8.05m) and NBC (7.59m).

Season-to-date in key demographics, CBS is first in adults 18-49 (3.4/09, up +3% from last year) and adults 25-54 (4.4/11, up +2%).

Through the first three weeks of the season, NCIS is the #1 drama in viewers and key demographics and TWO AND A HALF MEN is the #1 comedy in viewers and key demographics.

DVR PLAYBACK

CBS is also first in 7-day playback lift in viewers (+2.10m), adults 18-49 (+0.7) and adults 25-54 (+0.9), according to Nielsen 7-day playback ratings for premiere week.

CBS had six of the top 10 programs in viewers based on 7-day lift, more than all the other networks combined.

CBS had four of the top 10 programs in adults 18-49 based on 7-day lift, more than any other network.

CBS Weekly Highlights: ?

HOW I MET YOUR MOTHER was first in adults 25-54 (5.1/13), adults 18-49 (4.5/12), adults 18-34 (4.1/12), second in households (6.3/10) and viewers (10.39m). ?

2 BROKE GIRLS was first in adults 25-54 (5.3/12), adults 18-49 (4.5/11), second in households (6.9/10) and viewers (11.42m). ?

TWO AND A HALF MEN was first in viewers (17.71m), adults 25-54 (7.5/16) and adults 18-49 (6.2/14), second in households (10.7/15). TWO AND A HALF MEN was the night's #1 program in households, viewers, adults 25-54 and adults 18-49. ?

MIKE & MOLLY was first in adults 25-54 (5.4/11), adults 18-49 (4.3/10), second in households (8.2/12) and viewers (13.20m). ?

HAWAII FIVE-0 won its time slot in adults 25-54 (4.0/09), adults 18-49 (3.2/08), placed second in both households (6.9/11) and viewers (11.07m). ?

NCIS was first in households (11.9/19), viewers (19.35m), adults 25-54 (5.5/14) and adults 18-49 (4.2/12) for the third consecutive week. NCIS posted its largest advantage over a first-run "Glee" in households (+7.0 rtg pts), viewers (+10.93m), adults 18-49 (+0.6 rtg pts) and matched its best advantage in adults 25-54 (+2.1 rtg pts). ?

NCIS: LOS ANGELES was first in adults 25-54 (4.5/10), second in households (9.1/14), viewers (14.78m) and adults 18-49 (3.4/09, -0.2 behind FOX). ?

UNFORGETTABLE was first in households (7.5/12), viewers (11.58m), adults 25-54 (3.4/08) and adults 18-49 (2.5/06) for the third consecutive week. CBS won the 10:00 PM hour for the second straight night in both adults 25-54 and adults 18-49. ?

SURVIVOR: SOUTH PACIFIC was second in households (6.3/10), viewers (10.72m), adults 25-54 (4.2/11) and adults 18-49 (3.1/09). ?

CRIMINAL MINDS was first in households (8.3/12), viewers (13.43m), second in adults 25-54 (4.6/11) and adults 18-49 (3.8/10). CRIMINAL MINDS was up +6% in both households (from 7.8/12) and adults 18-49 (from 3.6/09), +2% in adults 25-54 (from 4.5/10) and added +850,000 viewers (from 12.58m, +7%) compared to last week. CRIMINAL MINDS was the night's #1 program in households and viewers. ?

CSI: CRIME SCENE INVESTIGATION was first in households (7.3/12), viewers (11.98m), adults 25-54 (3.9/10) and adults 18-49 (2.9/08). CSI swept its time slot for the second straight week. CBS won the 10:00 PM hour for the third straight night in both adults 25-54 and adults 18-49, second straight in both households and viewers. ?

THE BIG BANG THEORY was first in households (8.3/14), viewers (13.92m), adults 25-54 (5.9/16), adults 18-49 (4.5/14) and adults 18-34 (3.2/11). THE BIG BANG THEORY was the night's #1 program in households, viewers, adults 25-54 and adults 18-49 for the third consecutive week. ?

PERSON OF INTEREST was second in households (7.0/11, -0.2 behind FOX), viewers (11.57m), tied for second in adults 25-54 (3.7/08, with ABC). ?

THE MENTALIST was first in households (8.2/13), viewers (13.15m), adults 25-54 (3.8/09) and adults 18-49 (2.7/09). Compared to last week, THE MENTALIST was up +1% in households (from 8.1/13), +3% in adults 25-54 (from 3.7/09), +4% in adults 18-49 (from 2.6/07) and added +230,000 viewers (from 12.92m, +2%). CBS was first in the 10PM hour for the fourth consecutive night in key demos, third straight in households and viewers. ?

A GIFTED MAN was first in households (5.0/09), viewers (7.52m), tied for first in adults 25-54 (1.8/06, with FOX) and adults 18-49 (1.2/04). A GIFTED MAN won its time slot in viewers for the third consecutive week. Compared to last week, A GIFTED MAN was up +6% in adults 25-54 (from 1.7/05) and even in adults 18-49. ?

CSI: NY was first in households (6.3/11), viewers (9.87m), adults 25-54 (2.4/07) and adults 18-49 (1.6/05). ?

BLUE BLOODS won its time slot in households (7.0/12), viewers (11.29m), adults 25-54 (2.8/08) and adults 18-49 (1.9/06). Compared to last week, BLUE BLOODS was up +8% in adults 25-54 (from 2.6/07), +6% in adults 18-49 (from 1.8/06) and on par in viewers. CBS was first every weeknight in Week #03 at 10PM in adults 25-54 and adults 18-49, first in viewers on four of five nights (placing second on Monday). ?

On Sunday, from 7:00-7:36PM, CBS NFL NATIONAL runover posted a 15.2/27 with 25.38m viewers, 10.3/28 in adults 25-54 and 9.0/28 in adults 18-49.

Prime averages are based on the following hours of rated broadcasts in Week #3:

CBS - 22 hours

NBC - 21.5 hours

ABC - 22 hours

FOX - 15.5 hours

Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.





  [october 2011]  
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· 2 BROKE GIRLS (CBS)
· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PERSON OF INTEREST (CBS)
· TWO AND A HALF MEN (CBS)
· UNFORGETTABLE (A AND E)




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