or


[10/17/11 - 08:54 AM]
ABC's Sunday Line-up Holds Strong Against Big NFL Competition
ABC spins the numbers for Sunday, October 16.

[via press release from ABC]

ABC's Sunday Line-up Holds Strong Against Big NFL Competition

Some early info on ABC's Sunday, ahead of the regular press release.

Jumping by 2.0 million viewers and by 50% in Adults 18-49 from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7pm hour, America's Funniest Home Videos was up week to week by 7% in Adults 18-49.

Building sharply on its lead-in at 8pm against Fox's NFL overrun-boosted The X-Factor and NBC's Sunday Night Football (Vikings-Bears), ABC's Extreme Makeover: Home Edition posted week-to-week gains with Adults 18-34 (+8%) and Women 18-34 (+6%)

During the 9 o'clock hour, ABC's Desperate Housewives jumped by 42% over its lead-in against Sunday Night Football to beat out CBS' The Good Wife by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's #1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

During the 10 o'clock hour, ABC's Pan Am finished #2 to NBC's Sunday Night Football with Women 18-34, running as the top-drama in the hour for the 4th week in a row. In addition, the new ABC drama showed strong week-to-week retention of its Adult 18-49 audience (95%).

Quick Take for Sunday, October 16, 2011 (Fast Affiliate Live + Same Day Ratings)

Surging from Start to Finish Against Fox's Enormous NFL Overrun in the 7pm Hour, ABC's "America's Funniest Home Videos" Builds Week Over Week in Adults 18-49

Building Sharply on its Lead-in Opposite "Sunday Night Football" and Fox's NFL-Boosted "The X-Factor," ABC's "Home Edition" is Up Week to Week in Key Demos

Sunday's No. 1 Scripted Series, ABC's "Desperate Housewives" Jumps 42% Over its Lead-in to Beat CBS' "The Good Wife" for the 4th Straight Week in Adults 18-49

Posting a Strong 95% Retention of its Adult 18-49 Audience Week to Week, ABC's "Pan Am" is the No. 1 Drama in its Slot in Women 18-34 for the 4th Straight Week

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Jumping by over 2.0 million viewers (5.4 million to 7.5 million) and by 50% in Adults 18-49 (1.2/3 to 1.8/5) from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" was up week to week by 7% in Adults 18-49 (1.5/4 vs. 1.4/4).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in at 8:00 p.m. against Fox's NFL overrun-boosted "The X-Factor" and NBC's "Sunday Night Football" (Vikings-Bears), ABC's "Extreme Makeover: Home Edition" posted week-to-week gains in Adults 18-34 (+8% - 1.4/4 vs. 1.3/4) and Women 18-34 (+6% - 1.8/5 vs. 1.7/5).

"Desperate Housewives" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "Desperate Housewives" jumped by 42% over its lead-in (2.7/6 vs. 1.9/5) against "Sunday Night Football" to beat out CBS' "The Good Wife" (2.1/5) by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's No. 1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

"Pan Am" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Pan Am" was No. 2 to NBC's "Sunday Night Football" in Women 18-34 (1.7/4-tie), running as the top-drama in the hour for the 4th week in a row. In addition the new drama showed strong week-to-week retention of its Adult 18-49 audience (95% - 1.8/4 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 10/16/11.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· X FACTOR, THE (FOX)











most recent ratings | view all posts
[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.