or


[10/17/11 - 08:54 AM]
ABC's Sunday Line-up Holds Strong Against Big NFL Competition
ABC spins the numbers for Sunday, October 16.

[via press release from ABC]

ABC's Sunday Line-up Holds Strong Against Big NFL Competition

Some early info on ABC's Sunday, ahead of the regular press release.

Jumping by 2.0 million viewers and by 50% in Adults 18-49 from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7pm hour, America's Funniest Home Videos was up week to week by 7% in Adults 18-49.

Building sharply on its lead-in at 8pm against Fox's NFL overrun-boosted The X-Factor and NBC's Sunday Night Football (Vikings-Bears), ABC's Extreme Makeover: Home Edition posted week-to-week gains with Adults 18-34 (+8%) and Women 18-34 (+6%)

During the 9 o'clock hour, ABC's Desperate Housewives jumped by 42% over its lead-in against Sunday Night Football to beat out CBS' The Good Wife by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's #1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

During the 10 o'clock hour, ABC's Pan Am finished #2 to NBC's Sunday Night Football with Women 18-34, running as the top-drama in the hour for the 4th week in a row. In addition, the new ABC drama showed strong week-to-week retention of its Adult 18-49 audience (95%).

Quick Take for Sunday, October 16, 2011 (Fast Affiliate Live + Same Day Ratings)

Surging from Start to Finish Against Fox's Enormous NFL Overrun in the 7pm Hour, ABC's "America's Funniest Home Videos" Builds Week Over Week in Adults 18-49

Building Sharply on its Lead-in Opposite "Sunday Night Football" and Fox's NFL-Boosted "The X-Factor," ABC's "Home Edition" is Up Week to Week in Key Demos

Sunday's No. 1 Scripted Series, ABC's "Desperate Housewives" Jumps 42% Over its Lead-in to Beat CBS' "The Good Wife" for the 4th Straight Week in Adults 18-49

Posting a Strong 95% Retention of its Adult 18-49 Audience Week to Week, ABC's "Pan Am" is the No. 1 Drama in its Slot in Women 18-34 for the 4th Straight Week

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Jumping by over 2.0 million viewers (5.4 million to 7.5 million) and by 50% in Adults 18-49 (1.2/3 to 1.8/5) from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" was up week to week by 7% in Adults 18-49 (1.5/4 vs. 1.4/4).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in at 8:00 p.m. against Fox's NFL overrun-boosted "The X-Factor" and NBC's "Sunday Night Football" (Vikings-Bears), ABC's "Extreme Makeover: Home Edition" posted week-to-week gains in Adults 18-34 (+8% - 1.4/4 vs. 1.3/4) and Women 18-34 (+6% - 1.8/5 vs. 1.7/5).

"Desperate Housewives" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "Desperate Housewives" jumped by 42% over its lead-in (2.7/6 vs. 1.9/5) against "Sunday Night Football" to beat out CBS' "The Good Wife" (2.1/5) by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's No. 1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

"Pan Am" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Pan Am" was No. 2 to NBC's "Sunday Night Football" in Women 18-34 (1.7/4-tie), running as the top-drama in the hour for the 4th week in a row. In addition the new drama showed strong week-to-week retention of its Adult 18-49 audience (95% - 1.8/4 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 10/16/11.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· X FACTOR, THE (FOX)





most recent ratings | view all posts
[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.

[05/19/17 - 03:51 PM]
"The Daily Show with Trevor Noah" Has Most-Watched Week Ever
Comedy Central spins the numbers for the week of May 15-18.

[05/19/17 - 08:21 AM]
Thursday's Broadcast Ratings: "Grey's," "Scandal" Finales Put ABC on Top
The Alphabet wins the evening in both total viewers and adults 18-49.

[05/18/17 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Keep Demo Crown
The drama remains the night's most-watched program among adults 18-49.

[05/17/17 - 08:34 AM]
Tuesday's Broadcast Ratings: "NCIS" Finales Put CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[05/16/17 - 01:42 PM]
NBA Western Conference Finals Game 1 on ABC Delivers Total Live Audience of 8.3 Million Viewers
ESPN spins the numbers for Sunday, May 14.

[05/16/17 - 08:30 AM]
The Debut Week of "Live with Kelly and Ryan" Builds to New 9-Week Highs
Disney/ABC Domestic Television spins the numbers for the week of May 1-5.

[05/16/17 - 08:26 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Continue Demo Reign
The Peacock's reality franchise once again wins the night among adults 18-49.

[05/15/17 - 01:26 PM]
TV One's "The Manns" Garners Consecutive Weeks of Growth Among Total Viewers
TV One further spins the numbers for the series to date.

[05/15/17 - 08:31 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demos
The Peacock wins the night with a modest 1.0 average adults 18-49 rating in primetime.