or


[10/17/11 - 08:54 AM]
ABC's Sunday Line-up Holds Strong Against Big NFL Competition
ABC spins the numbers for Sunday, October 16.

[via press release from ABC]

ABC's Sunday Line-up Holds Strong Against Big NFL Competition

Some early info on ABC's Sunday, ahead of the regular press release.

Jumping by 2.0 million viewers and by 50% in Adults 18-49 from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7pm hour, America's Funniest Home Videos was up week to week by 7% in Adults 18-49.

Building sharply on its lead-in at 8pm against Fox's NFL overrun-boosted The X-Factor and NBC's Sunday Night Football (Vikings-Bears), ABC's Extreme Makeover: Home Edition posted week-to-week gains with Adults 18-34 (+8%) and Women 18-34 (+6%)

During the 9 o'clock hour, ABC's Desperate Housewives jumped by 42% over its lead-in against Sunday Night Football to beat out CBS' The Good Wife by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's #1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

During the 10 o'clock hour, ABC's Pan Am finished #2 to NBC's Sunday Night Football with Women 18-34, running as the top-drama in the hour for the 4th week in a row. In addition, the new ABC drama showed strong week-to-week retention of its Adult 18-49 audience (95%).

Quick Take for Sunday, October 16, 2011 (Fast Affiliate Live + Same Day Ratings)

Surging from Start to Finish Against Fox's Enormous NFL Overrun in the 7pm Hour, ABC's "America's Funniest Home Videos" Builds Week Over Week in Adults 18-49

Building Sharply on its Lead-in Opposite "Sunday Night Football" and Fox's NFL-Boosted "The X-Factor," ABC's "Home Edition" is Up Week to Week in Key Demos

Sunday's No. 1 Scripted Series, ABC's "Desperate Housewives" Jumps 42% Over its Lead-in to Beat CBS' "The Good Wife" for the 4th Straight Week in Adults 18-49

Posting a Strong 95% Retention of its Adult 18-49 Audience Week to Week, ABC's "Pan Am" is the No. 1 Drama in its Slot in Women 18-34 for the 4th Straight Week

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Jumping by over 2.0 million viewers (5.4 million to 7.5 million) and by 50% in Adults 18-49 (1.2/3 to 1.8/5) from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" was up week to week by 7% in Adults 18-49 (1.5/4 vs. 1.4/4).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in at 8:00 p.m. against Fox's NFL overrun-boosted "The X-Factor" and NBC's "Sunday Night Football" (Vikings-Bears), ABC's "Extreme Makeover: Home Edition" posted week-to-week gains in Adults 18-34 (+8% - 1.4/4 vs. 1.3/4) and Women 18-34 (+6% - 1.8/5 vs. 1.7/5).

"Desperate Housewives" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "Desperate Housewives" jumped by 42% over its lead-in (2.7/6 vs. 1.9/5) against "Sunday Night Football" to beat out CBS' "The Good Wife" (2.1/5) by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's No. 1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

"Pan Am" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Pan Am" was No. 2 to NBC's "Sunday Night Football" in Women 18-34 (1.7/4-tie), running as the top-drama in the hour for the 4th week in a row. In addition the new drama showed strong week-to-week retention of its Adult 18-49 audience (95% - 1.8/4 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 10/16/11.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· X FACTOR, THE (FOX)





most recent ratings | view all posts
[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.