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[10/17/11 - 10:18 AM]
For the Second Straight Week, CBS Posts Largest Absolute Live Plus 7-Day Lift in Viewers and Adults 18-49
CBS further spins the numbers for the week of September 26-October 2.

[via press release from CBS]

FOR THE SECOND STRAIGHT WEEK, CBS POSTS LARGEST ABSOLUTE LIVE PLUS 7-DAY LIFT IN VIEWERS AND ADULTS 18-49

CBS's Winning Week Jumps From 12.24 Million Viewers to 14.14 Million Viewers and From 3.2 in Adults 18-49 to 3.9

CBS Has Six of the Top 10 in Viewers Based on Live Plus 7- Day Lift, More Than All Networks Combined, and Five of the Top 10 in Adults 18-49, More Than Any Other Network

"Hawaii Five-0" Jumps to No. 2 With a Lift of Nearly 3.7 Million Viewers

For the second consecutive week, CBS posted the largest absolute lift in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus 7-day ratings versus live same day ratings for the week of Sept. 26-Oct. 2, the second week of the season.

CBS gained an average of +1.90 million viewers over its live plus same day delivery (+16%), +0.7 ratings points in adults 18-49 (+22%) and +0.8 rating points in adults 25-54 (+20%).

Compared to week two's live plus 7-day delivery last year, CBS posted gains of +5% in viewers (14.14m from 13.45m), +5% in adults 18-49 (3.9 from 3.7) and +4% (4.9 from.4.7).

Among viewers, CBS had six of the top 10 programs ranked by live plus 7-day playback, more than all other networks combined. Among adults 18-49, CBS had five of the top 10 posting the largest lift, more than any other network.

Among viewers, HAWAII FIVE-0 was CBS leading absolute gainer with an additional +3.68 million viewers while among adults 18-49, TWO AND A HALF MEN gained an additional +1.5 ratings points.

Also among the top gainers in viewers were TWO AND A HALF MEN (+3.56m), THE MENTALIST (+3.38m), NCIS (+3.25m) and CRIMINAL MINDS (+3.19m).

Also among the top 10 in adults 18-49 were CRIMINAL MINDS (+1.3), THE BIG BANG THEORY (+1.3), NCIS (+1.2) and HAWAII FIVE-0 (+1.2).

DVR 7-Day Playback Lift to CBS Television Network

Live Plus Same Day Second Week Avg. 12.24m 3.2 4.1

Live Plus 7-Day Second Week Avg. 14.14m 3.9 4.9

+1.90m +0.7 +0.8

+16% +22% +20%

Top 10 Programs DVR 7-Day Playback Lift Among Viewers

L+SD L+7 Lift

1. Modern Family 13.45 17.91 +4.46m

2. HAWAII FIVE-0 11.26 14.94 +3.68m

3. TWO AND A HALF MEN 20.53 24.09 +3.56m

4. THE MENTALIST 12.92 16.30 +3.38m

5. NCIS 19.51 22.76 +3.25m

6. CRIMINAL MINDS 12.58 15.77 +3.19m

7. Castle 11.67 14.81 +3.14m

8. Terra Nova 9.22 12.25 +3.03m

9. Grey's Anatomy 10.20 13.15 +2.95m

10. BLUE BLOODS 11.30 14.21 +2.91m

Top 10 Programs DVR 7-Day Playback Lift Among Adults 18-49

L+SD L+7 Lift

1. Modern Family 5.7 7.9 +2.2

2. TWO AND A HALF MEN 7.4 8.9 +1.5

2. Grey's Anatomy 3.6 5.1 +1.5

4. Office 3.5 4.9 +1.4

4. New Girl 4.5 5.9 +1.4

6. Terra Nova 3.1 4.4 +1.3

6. CRIMINAL MINDS 3.6 4.9 +1.3

6. THE BIG BANG THEORY 4.9 6.2 +1.3

9. NCIS 4.2 5.4 +1.2

9. HAWAII FIVE-0 3.2 4.4 +1.2





  [october 2011]  
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T
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· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· OFFICE, THE (NBC)
· TERRA NOVA (FOX)
· TWO AND A HALF MEN (CBS)





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