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FOR THE SECOND STRAIGHT WEEK, CBS POSTS LARGEST ABSOLUTE LIVE PLUS 7-DAY LIFT IN VIEWERS AND ADULTS 18-49
CBS's Winning Week Jumps From 12.24 Million Viewers to 14.14 Million Viewers and From 3.2 in Adults 18-49 to 3.9
CBS Has Six of the Top 10 in Viewers Based on Live Plus 7- Day Lift, More Than All Networks Combined, and Five of the Top 10 in Adults 18-49, More Than Any Other Network
"Hawaii Five-0" Jumps to No. 2 With a Lift of Nearly 3.7 Million Viewers
For the second consecutive week, CBS posted the largest absolute lift in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus 7-day ratings versus live same day ratings for the week of Sept. 26-Oct. 2, the second week of the season.
CBS gained an average of +1.90 million viewers over its live plus same day delivery (+16%), +0.7 ratings points in adults 18-49 (+22%) and +0.8 rating points in adults 25-54 (+20%).
Compared to week two's live plus 7-day delivery last year, CBS posted gains of +5% in viewers (14.14m from 13.45m), +5% in adults 18-49 (3.9 from 3.7) and +4% (4.9 from.4.7).
Among viewers, CBS had six of the top 10 programs ranked by live plus 7-day playback, more than all other networks combined. Among adults 18-49, CBS had five of the top 10 posting the largest lift, more than any other network.
Among viewers, HAWAII FIVE-0 was CBS leading absolute gainer with an additional +3.68 million viewers while among adults 18-49, TWO AND A HALF MEN gained an additional +1.5 ratings points.
Also among the top gainers in viewers were TWO AND A HALF MEN (+3.56m), THE MENTALIST (+3.38m), NCIS (+3.25m) and CRIMINAL MINDS (+3.19m).
Also among the top 10 in adults 18-49 were CRIMINAL MINDS (+1.3), THE BIG BANG THEORY (+1.3), NCIS (+1.2) and HAWAII FIVE-0 (+1.2).
DVR 7-Day Playback Lift to CBS Television Network
Live Plus Same Day Second Week Avg. 12.24m 3.2 4.1
Live Plus 7-Day Second Week Avg. 14.14m 3.9 4.9
+1.90m +0.7 +0.8
+16% +22% +20%
Top 10 Programs DVR 7-Day Playback Lift Among Viewers
L+SD L+7 Lift
1. Modern Family 13.45 17.91 +4.46m
2. HAWAII FIVE-0 11.26 14.94 +3.68m
3. TWO AND A HALF MEN 20.53 24.09 +3.56m
4. THE MENTALIST 12.92 16.30 +3.38m
5. NCIS 19.51 22.76 +3.25m
6. CRIMINAL MINDS 12.58 15.77 +3.19m
7. Castle 11.67 14.81 +3.14m
8. Terra Nova 9.22 12.25 +3.03m
9. Grey's Anatomy 10.20 13.15 +2.95m
10. BLUE BLOODS 11.30 14.21 +2.91m
Top 10 Programs DVR 7-Day Playback Lift Among Adults 18-49
L+SD L+7 Lift
1. Modern Family 5.7 7.9 +2.2
2. TWO AND A HALF MEN 7.4 8.9 +1.5
2. Grey's Anatomy 3.6 5.1 +1.5
4. Office 3.5 4.9 +1.4
4. New Girl 4.5 5.9 +1.4
6. Terra Nova 3.1 4.4 +1.3
6. CRIMINAL MINDS 3.6 4.9 +1.3
6. THE BIG BANG THEORY 4.9 6.2 +1.3
9. NCIS 4.2 5.4 +1.2
9. HAWAII FIVE-0 3.2 4.4 +1.2
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