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[10/19/11 - 09:13 AM]
"Unforgettable" Posts Gains; "NCIS" Tops Tuesday in Viewers and Adults 18-49
CBS spins the numbers for Tuesday, October 18.

[via press release from CBS]

"UNFORGETTABLE" SWEEPS TIME PERIOD WITH WEEK-TO-WEEK GROWTH IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

"NCIS" is Tuesday's #1 Show in Viewers and Ties for First in Adults 18-49, Topping "X-Factor" in Common Hour

"NCIS: Los Angeles" Wins Time Period in Viewers

CBS Tops Tuesday in Viewers and Adults 25-54

UNFORGETTABLE swept its time period in viewers and key demographics posting week-to-week increases and NCIS was the night's top program in viewers and adults 18-49 (tie), according to Nielsen preliminary live plus same day ratings for Tuesday, Oct. 18.

UNFORGETTABLE was first in households (7.7/12), viewers (11.87m), adults 25-54 (3.7/09) and adults 18-49 (2.5/06). UNFORGETTABLE won its time slot in households, viewers and adults 25-54 for the fifth consecutive week and was first in adults 18-49 for the fourth time in five weeks. UNFORGETTABLE was up +3% in households (from 7.5/12), +12% in adults 25-54 (from 3.3/08), +9% in adults 18-49 (from 2.3/06) and added +150,000 viewers (from 11.72m, +1%).

NCIS was first in households (11.7/18), viewers (19.01m), adults 25-54 (5.4/13) and adults 18-49 (3.8/10) for the fifth consecutive week. NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49 (tie). In the 8:00 PM hour, NCIS topped second place "X-Factor" by +9% in adults 18-49 (3.8 vs. 3.5).

NCIS: LOS ANGELES was first in households (9.3/14), viewers (15.33m), tied for first in adults 25-54 (4.7/10, with FOX) and second in adults 18-49 (3.3/08). Compared to last week, NCIS: LOS ANGELES was up +2% in adults 25-54 (from 4.6/10) and even in adults 18-49.

For the night, CBS was first in households (9.6/15), viewers (15.41m), adults 25-54 (4.6/11) and second in adults 18-49 (3.2/08). CBS was first in Tuesday in households, viewers and adults 25-54 for the fifth consecutive week.

Updated Tuesday ratings will be available this afternoon.

Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.





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· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· UNFORGETTABLE (CBS)
· X FACTOR, THE (FOX)





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