[10/21/11 - 09:26 AM]
"Rules of Engagement" Delivers Its Best Fall Premiere in Viewers and Adults 18-49 Since 2007
CBS spins the numbers for Thursday, October 20.

[via press release from CBS]


Tops its Last Thursday Premiere by +32% in Adults 18-49 and by +22% in Viewers

"The Big Bang Theory" Matches All-Time Thursday 8:00 PM High in Adults 18-49

"Person of Interest" and "The Mentalist" Post Week-to-Week Increases in Viewers Against the World Series

The sixth season premiere of RULES OF ENGAGEMENT delivered its best fall premiere in viewers and key demographics since 2007, while THE BIG BANG THEORY matched its highest adult 18-49 rating for a regularly-scheduled Thursday broadcast, according to Nielsen preliminary live plus same day ratings for Oct. 20.

THE BIG BANG THEORY was first in households (8.9/15), viewers (14.69m), adults 25-54 (6.5/18) and adults 18-49 (4.9/15). THE BIG BANG THEORY was the night's top broadcast in households, viewers, adults 25-54 and adults 18-49 for the fifth consecutive week. THE BIG BANG THEORY posted Thursday highs for a regularly-scheduled episode in adults 25-54, matched Thursday regularly scheduled highs in adults 18-49 and posted the second largest Thursday audience for a regularly-scheduled episode.

RULES OF ENGAGEMENT (P) was first in adults 25-54 (5.0/12), adults 18-49 (3.7/10) and second in both households (6.8/11) and viewers (11.47m). Compared to its Fall 2010 premiere (Monday, September 20, 2010), RULES was up +31% in households (from 5.2/08), +32% in adults 25-54 (from 3.8/09), +19% in adults 18-49 (from 3.1/08) and added +3.10m viewers (from 8.37m, +37%). Compared to the Thursday premiere in February 2011, RULES OF ENGAGEMENT was up +19% in households (from 5.7/09), +35% in adults 25-54 (from 3.7/09), +32% in adults 18-49 (2.8/08) and added +2.04m viewers (from 9.43m, +22%).

PERSON OF INTEREST was second in households (7.6/12) and viewers (12.27m) while averaging 3.9/09 in adults 25-54 and 2.7/07 in adults 18-49. Compared to last week, PERSON OF INTEREST added +230,000 viewers (from 12.04m, +2%).

THE MENTALIST was second behind FOX's baseball in households (8.1/13), viewers (12.50m), adults 25-54 (3.7/09) and adults 18-49 (2.5/07). Compared to last week, THE MENTALIST was up +4% in households (from 7.8/13), +6% in adults 25-54 (from 3.5/08), even in adults 18-49 and added +110,000 viewers (from 12.39m, +1%).

For the night, CBS was tied for first in adults 25-54 (4.5/11, with FOX's baseball), second behind FOX's baseball in households (7.8/12), viewers (12.62m) and adults 18-49 (3.2/09).

Updated Thursday ratings will be available this afternoon.

Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.

  [october 2011]  


most recent ratings | view all posts
[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.