[10/25/11 - 11:02 AM]
New Episodes of Adult Swim Original Series "Robot Chicken" and "Squidbillies" Both Ranked #1 in Their Respective Time Periods Among Men 18-34
Turner spins the numbers for the week of October 17-23.

[via press release from Turner]

Adult Swim

New episodes of Adult Swim original series ROBOT CHICKEN (Sunday, 11:30 p.m.) and SQUIDBILLIES (Sunday, 11:45 p.m.) both ranked #1 in their respective time periods among men 18-34. ROBOT CHICKEN scored solid delivery gains among adults 18-34 (670,000/ up 8%), adults 18-49 (976,000/ up 10%), men 18-34 (457,000/ up 8%) and men 18-49 (630,000/ up 5%).

For the fourth week of October 2011, Adult Swim once more ranked #1 on basic cable for Total Day Delivery of adults 18-34, adults 18-49, adults 18-24, men 18-34 and men 18-24 (#2 among men 18-49, behind ESPN).

In prime time (M-F, 8-11 p.m./Sunday 7-11 p.m.), Adult Swim achieved delivery gains among all adult demos vs. the same time period last year: adults 18-34 (444,000) grew by 9%, adults 18-24 (213,000) by 3% and adults 18-49 (630,000) by 1%.

Adult Swim programming - including FAMILY GUY, ROBOT CHICKEN, AMERICAN DAD and AQUA TEEN HUNGER FORCE - accounted for 24 of the top 50 telecasts for the week on basic cable among adults 18-34, and 25 of the top 50 among men 18-34, both more than any other network.

Cartoon Network Covering four straight weeks across October 2011, Cartoon Network's Monday Night (7-9 p.m.) was the #1 destination on all television among boys - 2-11, 6-11 and 9-14. This week, the programming block also ranked #1 in its time period among kids 9-14.

Among Monday night's comedy animated series, REGULAR SHOW (8:15 p.m.) was the #1 telecast of the day among kids 9-14 and all boy demos. Additionally, ADVENTURE TIME (8 p.m.) and REGULAR SHOW (8:15 p.m.) both ranked #1 in their time periods among kids 6-11, kids 9-14 and all boys. JOHNNY TEST (7 p.m.) and THE AMAZING WORLD OF GUMBALL (7:30 p.m.) also ranked #1 in their respective time periods among kids 9-14, boys 6-11 and 9-14. .


TBS's telecasts of the newly acquired hit comedy The Big Bang Theory dominated the sitcom charts last week. The show accounted for nine of basic cable's Top 10 sitcom telecasts for the week, led by the Saturday 9:30 p.m. and Tuesday 10 p.m. episodes, both of which drew more than 2.3 million viewers. Last week's episodes of The Big Bang Theory on TBS also accounted for eight of basic cable's Top 10 sitcom telecasts among adults 18-49.

TBS's Sunday telecasts of the blockbuster movie Transformers drew 2 million viewers at 7 p.m. and more than 1.7 million viewers at 10 p.m. Both presentations topped the charts as basic cable's #1 and #2 movie telecasts for the week among adults 18-49 (1.1 million). In addition, the 10 p.m. telecast ranked as basic cable's #1 movie with adults 18-34 (626,000).

TBS's Emmy(R)-nominated late-night series CONAN scored 757,000 viewers last week, up 23% over the prior week's MLB Postseason-delayed episodes. The show also garnered 279,000 adults 18-34 (+40% vs. prior week) and 520,000 adults 18-49 (+31%). For the month-to-date, 11 pm premieres of CONAN episodes are up 8% among viewers and 10% among adults 18-49 compared to last month. truTV


Last week, truTV's primetime grew significantly over the same week a year ago. Growth was especially strong among the younger set, with adults 18-34 up 24% and men 18-34 up 45%.

truTV's ongoing hit Hardcore Pawn drew more than 1.3 million viewers at 9 and 9:30 p.m. last Tuesday. Both episodes ranked among cable's Top 5 entertainment programs for their timeslots with men 18-34.

Acquired hit Wipeout scored an outstanding 1.4 million viewers at 8 and 9 p.m. last Friday, up 43% over the same time period last year. The two primetime telecasts ranked among ad-supported cable's Top 5 entertainment programs in their timeslots with key adult and male demos. They also delivered double-digit growth across the board their timeslots.

  [october 2011]  


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