Men Find Gold Friday Night
Discovery's "GOLD RUSH" was the #1 Program in ALL OF TELEVISION Friday Night Among Men (excluding Game 7)
Discovery's Friday Primetime Line-Up Featured #1, #2 and #3 Cable Programs Among Men
Discovery Channel had the top three non-sports programs in all of cable on Friday evening among Men 18-49 delivery, with its primetime line-up of the season premiere of GOLD RUSH (#1), an all-new GOLD RUSH special titled "The Off-Season" (#2) and the season premiere of FLYING WILD ALASKA (#3).
Discovery Channel's season two premiere of its hit series GOLD RUSH was the #1 program in ALL OF TELEVISION on Friday night among Men 18-49 delivery (#2 among Men 25-54), excluding Game 7 of the World Series. On cable, GOLD RUSH was the #1 program during primetime among Persons and Men (25-54, 18-49), as well as Women 25-54 in ratings and delivery. Season premiere "Twist of Fate" earned a 2.23 HH / 1.74 P25-54, delivering an average of 3.33 million viewers (P2+).
Leading into "Twist of Fate" was an 8PM special telecast of GOLD RUSH titled "The Off-Season," telling the story of what the miners did in the time between mining seasons to ensure their second attempt at finding gold was a successful one. This telecast finished as the #2 cable program on Friday eveningamong Men (25-54, 18-49), earning a 1.59 HH / 1.28 P25-54 AA% LSD.
The 10PM season two premiere of FLYING WILD ALASKA, "Arctic Winds," earned a 1.15 HH / 0.74 P25-54, delivering an average of 1.62 million viewers (P2+), making it the #3 non-sports ad-supported primetime cable program among M18-49 ratings and delivery on Friday night.
All-new episodes GOLD RUSH and FLYING WILD ALASKA premiere this Friday, November 4th, beginning at 9PM ET/PT.
Source: NHI. Live+SD AA(000).