or


[11/01/11 - 02:19 PM]
ABC Family's "13 Nights of Halloween 2011" Scares Up Record Crowd
ABC Family spins the numbers for the month of October.

[via press release from ABC Family]

Ratings Highlights for 13 Nights of Halloween 2011 and October 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" Scares Up Record Crowd

~Powers Network to No. 1 Rank in Women 18-34, and No. 2 in Adults 18-34/Women 18-49

~Drives Record October in Prime Across Target 18-34, 18-49 and 12-34 Demos

~Saturday's "Hocus Pocus" is the Event's No. 1 Telecast Ever in Viewers, Adults 18-34/18-49

~"Pretty Little Liars'" Halloween Special is Top Draw in Target Female Demos

"13 Nights of Halloween 2011"

ABC Family's "13 Nights of Halloween 2011" event wrapped as the network's most-watched "13 Nights" stunt in the its history across all demos: Total Viewers (1.6 million), Adults 18-34 (497,000), Women 18-34 (329,000), Adults 18-49 (775,000), Women 18-49 (499,000), Viewers 12-34 (736,000) and Females 12-34 (494,000).

· During "13 Nights of Halloween 2011", ABC Family's ranked as cable's No. 1 network in the daypart in Women 18-34, and placed a strong No. 2 in Adults 18-34, Women 18-49 and Females 12-34.

· Saturday's broadcast of theatrical "Hocus Pocus" (8:00 - 10:00 p.m.) became ABC Family's most-watched "13 Nights of Halloween" telecast ever in Total Viewers (2.8 million), Adults 18-34 (1.0 million/1.5 rating) and Adults 18-49 (1.3 million/1.1 rating), while a special "Pretty Little Liars" (10/19/11, 8:00 - 9:00 p.m.) stood as the network's No. 1 "13 Nights" telecast of all time in Women 18-34 (769,000/2.3 rating), Women 18-49 (1.0 million/1.6 rating) Viewers 12-34 (1.8 million/1.9 rating) and Females 12-34 (1.5 million/3.3 rating).

· Competitively, the special ranked as the month's No. 1 scripted original cable telecast in Female Teens, and placed No. 3 in Females 12-34.

· Versus last year's event, "13 Nights of Halloween 2011" grew by impressive double-digit percentages, including by 25% in Total Viewers (1.6 million vs. 1.2 million), by 47% in Adults 18-34 (497,000 vs. 338,000), by 32% in Adults 18-49 (775,000 vs. 586,000) and by 55% in Viewers 12-34 (736,000 vs. 474,000).

October 11 Powered by a record "13 Nights of Halloween," ABC Family delivered its most-watched October on record in Prime across all target demos: Adults 18-34 (338,000), Women 18-34 (227,000), Adults 18-49 (541,000), Women 18-49 (352,000), Viewers 12-34 (514,000) and Females 12-34 (354,000), surging by solid double-digit percent increases over a year ago in the younger demos.

· Competitively, ABC Family ranked among cable's Top 5 networks in Women 18-34 (No. 5) and Females 12-34 (No. 4).

· Versus October 10, ABC Family grew by 16% in Adults 18-34 (338,000 vs. 291,000), by 22% in Women 18-34 (227,000 vs. 186,000), by 22% in Viewers 12-34 (514,000 vs. 420,000) and by 35% in Females 12-34 (354,000 vs. 263,000).

Source: NTI,US ratings, most current. 13 Nights of Halloween 11: 10/19/11-10/31/11, Monday-Sunday, 8:00 - 10:00 p.m., excludes 9:00 - 10:00 p.m. on 10/19/11; October 2011: 9/26/11-10/30/11; October 2010: 9/27/10-10/31/10.





  [november 2011]  
S
M
T
W
T
F
S
  


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.