or


[11/01/11 - 02:19 PM]
ABC Family's "13 Nights of Halloween 2011" Scares Up Record Crowd
ABC Family spins the numbers for the month of October.

[via press release from ABC Family]

Ratings Highlights for 13 Nights of Halloween 2011 and October 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" Scares Up Record Crowd

~Powers Network to No. 1 Rank in Women 18-34, and No. 2 in Adults 18-34/Women 18-49

~Drives Record October in Prime Across Target 18-34, 18-49 and 12-34 Demos

~Saturday's "Hocus Pocus" is the Event's No. 1 Telecast Ever in Viewers, Adults 18-34/18-49

~"Pretty Little Liars'" Halloween Special is Top Draw in Target Female Demos

"13 Nights of Halloween 2011"

ABC Family's "13 Nights of Halloween 2011" event wrapped as the network's most-watched "13 Nights" stunt in the its history across all demos: Total Viewers (1.6 million), Adults 18-34 (497,000), Women 18-34 (329,000), Adults 18-49 (775,000), Women 18-49 (499,000), Viewers 12-34 (736,000) and Females 12-34 (494,000).

· During "13 Nights of Halloween 2011", ABC Family's ranked as cable's No. 1 network in the daypart in Women 18-34, and placed a strong No. 2 in Adults 18-34, Women 18-49 and Females 12-34.

· Saturday's broadcast of theatrical "Hocus Pocus" (8:00 - 10:00 p.m.) became ABC Family's most-watched "13 Nights of Halloween" telecast ever in Total Viewers (2.8 million), Adults 18-34 (1.0 million/1.5 rating) and Adults 18-49 (1.3 million/1.1 rating), while a special "Pretty Little Liars" (10/19/11, 8:00 - 9:00 p.m.) stood as the network's No. 1 "13 Nights" telecast of all time in Women 18-34 (769,000/2.3 rating), Women 18-49 (1.0 million/1.6 rating) Viewers 12-34 (1.8 million/1.9 rating) and Females 12-34 (1.5 million/3.3 rating).

· Competitively, the special ranked as the month's No. 1 scripted original cable telecast in Female Teens, and placed No. 3 in Females 12-34.

· Versus last year's event, "13 Nights of Halloween 2011" grew by impressive double-digit percentages, including by 25% in Total Viewers (1.6 million vs. 1.2 million), by 47% in Adults 18-34 (497,000 vs. 338,000), by 32% in Adults 18-49 (775,000 vs. 586,000) and by 55% in Viewers 12-34 (736,000 vs. 474,000).

October 11 Powered by a record "13 Nights of Halloween," ABC Family delivered its most-watched October on record in Prime across all target demos: Adults 18-34 (338,000), Women 18-34 (227,000), Adults 18-49 (541,000), Women 18-49 (352,000), Viewers 12-34 (514,000) and Females 12-34 (354,000), surging by solid double-digit percent increases over a year ago in the younger demos.

· Competitively, ABC Family ranked among cable's Top 5 networks in Women 18-34 (No. 5) and Females 12-34 (No. 4).

· Versus October 10, ABC Family grew by 16% in Adults 18-34 (338,000 vs. 291,000), by 22% in Women 18-34 (227,000 vs. 186,000), by 22% in Viewers 12-34 (514,000 vs. 420,000) and by 35% in Females 12-34 (354,000 vs. 263,000).

Source: NTI,US ratings, most current. 13 Nights of Halloween 11: 10/19/11-10/31/11, Monday-Sunday, 8:00 - 10:00 p.m., excludes 9:00 - 10:00 p.m. on 10/19/11; October 2011: 9/26/11-10/30/11; October 2010: 9/27/10-10/31/10.





  [november 2011]  
S
M
T
W
T
F
S
  


· PRETTY LITTLE LIARS (ABC FAMILY)









most recent ratings | view all posts
[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.