or


[11/01/11 - 11:41 AM]
Disney XD Delivers its Biggest October on Record in Total Day and Prime
Disney XD spins the numbers for the month of October.

[via press release from Disney XD]

Ratings Highlights for October 2011 -- Final National Ratings

Disney XD Delivers its Biggest October on Record in Total Day and Prime

~ Posts 34th Straight Month of Year-to-Year Gains in Kids 6-11 - Is Cable's Streak Leader

~More Than Doubles Nicktoons in Total Day and Prime Among Kids 6-11

October 2011 - Total Day

During October 11, powered by original series, including Kickin' It," "Pair of Kings" and "Zeke and Luther," Disney XD delivered its most-watched October in the network's history in Total Day (includes Toon Disney) in Total Viewers (270,000) and across all key kid targets: Kids 6-14 (152,000), Boys 6-14 (95,000), Kids 6-11 (121,000), Boys 6-11 (75,000), Tweens 9-14 (100,000) and Tween Boys (65,000).

· Disney XD has grown its Total Day audience year to year for 34 straight months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (120% - 121,000 vs. 55,000), and held the definitive edge across all other kid demos: by 97% among Kids 6-14 (152,000 vs. 77,000), by 56% in Boys 6-14 (95,000 vs. 61,000), by 74% in Boys 6-11 (75,000 vs. 43,000), by 82% among Tweens 9-14 (100,000 vs. 55,000) and by 44% among Boys 9-14 (65,000 vs. 45,000).

· Disney XD posted double-digit percent increases across all kid demos, including Kids 6-14 (+18% - 152,000 vs. 129,000), Kids 6-11 (+16% - 121,000 vs. 104,000) and Tweens 9-14 (+25% - 100,000 vs. 80,000).

October 2011 - Prime

October 11 also wrapped as Disney XD's most-watched October on record in Prime in Kids 6-14 (218,000), Boys 6-14 (142,000), Kids 6-11 (177,000), Boys 6-11 (115,000), Tweens 9-14 (149,000) and Boys 9-14 (102,000). Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 34th consecutive month among Kids 6-11, and for the 32nd straight month among Boys 6-14 and Boys 6-11.

· Disney XD easily surpassed Nicktoons, topping the key competitor across all key demos: by 83% in Kids 6-14 (218,000 vs. 119,000), by 46% in Boys 6-14 (142,000 vs. 97,000), by 101% in Kids 6-11 (177,000 vs. 88,000), by 60% in Boys 6-11 (115,000 vs. 72,000), by 75% in Tweens 9-14 (149,000 vs. 85,000) and by 48% in Boys 9-14 (102,000 vs. 69,000).

· Year over year, Disney XD grew by double-digit percentages across the board: Kids 6-14 (+17% - 218,000 vs. 186,000), Boys 6-14 (+12% - 142,000 vs. 127,000), Kids 6-11 (+18% - 177,000 vs. 150,000), Boys 6-11 (+11% - 115,000 vs. 104,000), Tweens 9-14 (+30% - 149,000 vs. 115,000) and Boys 9-14 (+29% - 102,000 vs. 79,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, October 11: 9/26/11-10/30/11; October 10: 9/27/10-10/31/10.





  [november 2011]  
S
M
T
W
T
F
S
  


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.