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[11/01/11 - 02:39 PM]
"Monday Night Football" Helps ESPN Win the Night in Key Male and Adult Demos
ESPN spins the numbers for Monday, October 31.

[via press release from ESPN]

"Monday Night Football" Helps ESPN Win the Night in Key Male and Adult Demos

Last night's ESPN Monday Night Football telecast - a 23-20 Kansas City Chiefs overtime victory over the San Diego Chargers - helped ESPN win the night among all networks - broadcast or cable - in all key male and adult 18-34 and 18-49 demos. The telecast averaged:

· 9.1 household coverage rating (7.9 U.S. rating)

· 9,061,000 households

· 12,032,000 viewers

Notes:

· As it has each week this season, ESPN won the night among all networks in men 18-34 and 18-49, and also won among men 25-54 and in the adult 18-34 and 18-49 demos

· MNF led all programs Monday night in the delivery of all key male demos and adults 18-34; finished second in adults 18-49 and 25-54

· The MNF telecast ranks as the ninth-largest audience on cable television in calendar year 2011 in households

Local market ratings:

· San Diego: 15.8 rating on ESPN and a 18.3 rating on KFMB-CBS, for a combined 34.1 rating.

· Kansas City: 14.3 rating on ESPN and a 29.8 rating on KMBC-ABC, for a combined 44.1 rating.

MNF season averages (thru 8 weeks/9 games):

· 9.5 household coverage rating (8.2 U.S. rating)

· 9,361,000 households

· 12,771,000 viewers

Source: Nielsen

ESPN Digital Platforms

On Sunday and Monday, NFL content across ESPN digital platforms - including ESPN.com, ESPN Fantasy, the ESPN mobile Web, ScoreCenter and WatchESPN - logged an average minute audience of 159,000 users, an 11 percent increase compared to the same two days last season (source: Adobe/Omniture). ESPN.com logged an average minute audience of 104,000 users to the NFL section alone, up five percent from last year, while NFL content on ESPN Mobile Applications generated an average minute audience of more than 55,000 users, a 25 percent gain.

NEXT WEEK ON MNF

Next week, ESPN's MNF features a marquee NFC matchup as Michael Vick and the Philadelphia Eagles host Jay Cutler and the Chicago Bears on Monday, November 7, at 8:30 p.m.





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