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[11/28/11 - 01:48 PM]
Season to Date, "Jay" and "Jimmy" Increase Their Total-Viewer Margins vs. Last Year
NBC spins the late-night numbers for the week of November 14-18.

[via press release from NBC]

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF NOV. 14-18

SEASON TO DATE, JAY AND JIMMY INCREASE THEIR TOTAL-VIEWER MARGINS VS. LAST YEAR

UNIVERSAL CITY, Calif. - November 28, 2011 - NBC's "The Tonight Show with Jay Leno" has averaged a 0.8 rating, 3 share in adults 18-49 and 3.6 million viewers overall for the week of November 14-18. In adults 18-34, "Tonight" out-delivered CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" for the week. "Tonight" also topped ABC's hour of "Nightline" and "Kimmel" in viewers 18-49, viewers 25-54, total viewers and other key demographics.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" averaged a 0.5/3 in 18-49 and 1.7 million viewers overall. "Late Night" delivered a bigger audience than CBS's "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in adults 18-34, while increasing its 18-34 margin over "Late Late Show" versus the same week last year up to 19 percent (291,000 vs. 244,000) from the year-ago 5 percent.

Through the first nine weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 9 percent (3.647 million vs. 3.359 million), up from the year-ago season-to-date advantage of 3 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 11 percent (1.754 million vs. 1.580 million), after trailing by 4 percent one year ago. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 34 percent (294,000 vs. 219,000), up from last year's 24 percent, and in adults 25-54, up to 4 percent (860,000 vs. 824,000) after trailing by 1 percent at this point last season.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of November 14-18. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 1.0/4
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.6/3*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.6/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.6 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 4.0 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 2.0 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.7 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.9/4
11:35 p.m.-12 midnight ET
ABC "Nightline," 1.0/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.6/3
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.4 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 4.0 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.6 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF NOVEMBER 14-18

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.5 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million

TBS, 11 p.m.-midnight, "Conan," 0.7 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [november 2011]  
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