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[11/30/11 - 07:44 AM]
"Monday Night Football" Wins the Night for ESPN
ESPN spins the numbers for Monday, November 28.

[via press release from ESPN]

"Monday Night Football" Wins the Night for ESPN

Monday night's ESPN Monday Night Football telecast - a 49-24 New Orleans Saints victory over the New York Giants - helped ESPN win the night among all networks - broadcast or cable - in households, viewers, and all key male and adult demos. The telecast averaged:

· 10.7 household coverage rating (9.3 U.S. rating)

· 10,624,000 households

· 14,423,000 viewers

Notes:

· ESPN won the night among all networks in households, viewers and all key male and adult demos;

· MNF led all programs Monday night in the delivery of households, viewers and all key male and adult demos

· The game ranks as the seventh most-viewed telecast of the year on cable among households (ninth among viewers).

Local market ratings:

· New York: 10.1 rating on ESPN and a 5.6 rating on WWOR, for a combined 15.7 rating

· New Orleans: 17.4 rating on ESPN and a 43.6 rating on WDSU, for a combined 61.0 rating

MNF season averages (thru 12 weeks/13 games):

· 9.8 household coverage rating (8.5 U.S. rating)

· 9,703,000 households

· 13,292,000 viewers

Source: Nielsen

ESPN Digital Platforms

On Sunday and Monday, NFL content across ESPN digital platforms - including ESPN.com, ESPN Fantasy, the ESPN mobile Web, ScoreCenter and WatchESPN - logged an average minute audience of more than 151,000 users, a 16 percent increase compared to the same two days last season (source: Adobe/Omniture). ESPN.com logged an average minute audience of 94,000 users to the NFL section alone, up nine percent from last year, while NFL content on ESPN Mobile Applications generated an average minute audience of nearly 57,000 users, a 30 percent gain.

NEXT WEEK ON MNF

Next week, ESPN's MNF features an AFC matchup when Phillip Rivers and the San Diego Chargers travel east to face Maurice Jones-Drew and the Jacksonville Jaguars on Monday, December 5, at 8:30 p.m. ET.





  [november 2011]  
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