or


[12/01/11 - 08:36 AM]
1.4 Million Viewers Tune In to Animal Planet's "Pit Bulls & Parolees" Special "You Watch. We Give." Thanksgiving Episode
Animal Planet spins the numbers for Saturday, November 26.

[via press release from Animal Planet]

1.4 MILLION VIEWERS TUNE IN TO ANIMAL PLANET'S "PIT BULLS & PAROLEES" SPECIAL "YOU WATCH. WE GIVE." THANKSGIVING EPISODE

-- Audience Drives $50,000 Donation to Series' Villalobos Rescue Center --

(New York, NY) - PIT BULLS & PAROLEES and tough-as-nails Tia Torres delivered another high-drama adventure to Animal Planet viewers in Saturday's special "You Watch. We Give." episode. Viewers lined up for the holiday weekend premiere resulting in 1.394 million unique P2+ viewers, tuning in to generate donations towards Villalobos Rescue Center.

The all-new season three PIT BULLS & PAROLEES episode -"New Blood"- outperformed last season's record-breaking "You Watch. We Give." Thanksgiving event, becoming the series' highest-rated episode ever among HH (0.8) and delivering 1.195 million P2+ viewers. This telecast helped rank Animal Planet #4 among all ad-supported cable in the Saturday 10 PM timeslot based on W25-54 delivery (354k).* Season three delivery to-date is outperforming season two levels by more than 25% across all demos including: M25-54 (+37%, 200k), P25-54 (+35%, 503k), W25-54 (+33%, 303k) and P18-34 (+28%, 247k).

As a result of the number of viewers who tuned in on Saturday, November 26 for PIT BULLS & PAROLESS' "New Blood," Animal Planet donated $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series, for the second year in a row. This continues the network's on-going commitment to make a positive impact on the animal world with the non-profit initiative Reach Out. Act. Respond. (R.O.A.R). New episodes of PIT BULLS & PAROLEES air Saturdays at 10 pm ET/PT.

"People constantly ask me how they can help Villalobos," said Torres. "By simply tuning in to our show and participating in the 'You Watch. We Give.' event, our viewers helped keep our doors open. They helped feed an unwanted pit bull and kept a dog happy at our facility until we could find its forever home. For that, we are forever grateful, and words cannot express our thanks. Thank you for loving these PIT BULLS & PAROLEES as much as we do."

*Excludes movies and sports

R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.





  [december 2011]  
S
M
T
W
T
F
S
    


· PIT BULLS & PAROLEES (ANIMAL PLANET)





most recent ratings | view all posts
[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.